Snap Stock Today, November 26, 2025: SNAP Holds at $7.64 as Snapchat Nears 1 Billion Users and Launches India Brand Blitz

Ticker: Snap Inc. (NYSE: SNAP)
Updated: November 26, 2025

Key Takeaways

SNAP stock closed around $7.64 on November 26, 2025, trading in a tight range and ending the day essentially flat, near the low end of its 52‑week band. ^[1]
Snapchat’s monthly active users have climbed to 943 million, putting the platform on the doorstep of 1 billion users – but the company is still losing money. ^[2]
Snap launched its first-ever brand campaign in India today, underscoring how crucial high-growth markets like India (250 million Snapchatters) have become to its strategy. ^[3]
Fresh filings show quant firm XTX Topco bought 738,417 SNAP shares, even as insiders sold roughly 1.46 million shares over the past three months. ^[4]
Analysts remain firmly in “Hold” territory, with most major datasets showing a 12‑month average price target around $9.50–$10.80, implying moderate upside from current levels but plenty of skepticism. ^[5]

SNAP Stock Price Today: November 26, 2025

Snap Inc. shares had a quiet session on Wednesday.

Closing price (Nov 26, 2025): about $7.64
Intraday range: roughly $7.62 – $7.74 ^[6]
Volume: around 15.8–18 million shares, modestly below the ~17.9 million average daily volume. ^[7]
52‑week range:$6.90 – $13.28, putting today’s close about 42% below the 12‑month high and only modestly above the recent low. ^[8]
Performance:
- 5‑day: roughly ‑0.3%
- 1‑month: about ‑3–4%
- 3‑month: around +7–9%
- Year to date 2025: about ‑28–29%
- 1‑year: roughly ‑34% ^[9]

In other words, the stock has gone nowhere today, but it’s gone a long way down over the last few years. Benzinga estimates SNAP is still down about 90% from its 2021 peak around $83, despite recent rebounds. ^[10]

Today’s Biggest Snap Headlines (November 26, 2025)

1. Snapchat Nears 1 Billion Users – But Profit Remains Elusive

A feature story in the Los Angeles Times today highlights the central paradox of Snap in 2025: huge user scale, stubbornly thin profits. ^[11]

Key points:

Monthly Active Users (MAUs): 943 million in Q3 2025, up 7% year-over-year.
Daily Active Users (DAUs): 477 million, up 8% year-over-year. ^[12]
Most of this new growth is coming from emerging markets, especially India and Pakistan, while usage has declined in the U.S. and major European markets – the regions that historically generated the most ad revenue per user. ^[13]
Snap’s Q3 2025 net loss was about $104 million, better than last year’s $153 million loss but still firmly in the red. ^[14]

The LA Times piece underscores a nagging investor concern: if nearly a billion users aren’t enough to generate consistent profit, what will be? Management’s answer is to lean harder into augmented reality hardware and AI partnerships, including next‑generation Spectacles and the Perplexity AI deal, but that takes time and money. ^[15]

2. India Brand Campaign “Say It In A Snap” Debuts

On the growth side, Snap made a big strategic move today in one of its most important markets.

An in‑depth report from Indian marketing outlet exchange4media confirms that Snap has launched its first-ever brand campaign in India, titled “Say It In A Snap.” ^[16]

Highlights:

India is now one of Snapchat’s largest markets, with about 250 million monthly active users, according to Snap’s local leadership. ^[17]
The campaign positions Snaps as a “visual language” for Gen Z, emphasizing raw, real‑time communication rather than polished, influencer‑style content. ^[18]
Phase one focuses heavily on out‑of‑home (OOH) placements across Mumbai, Delhi NCR, and Bengaluru, plus digital, print, and later expansion into Tier‑II and Tier‑III cities. ^[19]
Snap is partnering with major consumer brands – including Google, Amazon, Maybelline, Myntra, Nykaa and Domino’s – to showcase how everyday Snaps can translate into shopping and brand discovery moments. ^[20]
Strategically, the campaign doubles as an advertiser education push, encouraging brands to use AR Lenses, Spotlight, and Sponsored Snaps in multi‑format storytelling, instead of just running static performance ads. ^[21]

For investors, this underscores how crucial high‑growth international markets have become. While North American engagement and monetization are under pressure, Snap is betting that India can deliver both user scale and ad dollars, especially via AR experiences that competitors can’t easily copy. ^[22]

3. XTX Topco Buys 738,417 SNAP Shares as Insiders Cash Out

In fresh institutional‑ownership news published today, MarketBeat reports that quantitative trading firm XTX Topco Ltd has opened a new stake in Snap, acquiring 738,417 shares in Q2 valued at about $6.42 million. ^[23]

At the same time:

Hedge funds and other institutions now control roughly 47.5% of Snap’s float. ^[24]
Insiders have been net sellers. CTO Robert Murphy sold 1,000,000 shares at $8.00 each earlier this month, while executive Ajit Mohan sold over 100,000 shares around $8.34. Across the last three months, insiders disposed of about 1.46 million shares worth roughly $11.7 million. ^[25]

Taken together, the data paints a nuanced picture:

Smart‑money quants are willing to add exposure at these depressed prices, likely trading around volatility and mean reversion.
Founders and executives are trimming positions, which doesn’t necessarily mean disaster but does raise eyebrows when combined with lingering profitability issues.

4. Quant Signal Sets Flash Caution Around Today’s Levels

Technical traders got a fresh read on SNAP today from StockTradersDaily, which released updated multi‑timeframe quant signals for the stock. ^[26]

Their analysis (paraphrased):

Near‑term sentiment: “Weak” – the stock is trading near resistance with limited immediate upside in their model.
Key levels:
- Short‑term support around $7.44 and resistance near $7.65
- Intermediate support near $7.39 and resistance at $7.77
- Long‑term support around $7.19, with major resistance up near $8.49 ^[27]
From current prices, they see about 0.3% modeled downside versus ~18% upside toward that $8.49 level, but only if the bullish channel holds. ^[28]

The firm outlines several trading strategies (both long and short) around these thresholds, but the big takeaway for long‑term investors is simpler: SNAP is still stuck in a choppy range, with the technical picture neither screaming “breakout” nor “collapse” right now.

5. Regulation Watch: Age Checks in Australia and Tougher Youth Laws

Regulatory risk continues to hover over social media stocks, and Snap is no exception.

In recent days, Snap has begun rolling out age‑verification checks for Snapchat users in Australia to comply with a new law that bans users under 16 from most social platforms, according to MarketScreener and related reports. ^[29]
One aggregated brief notes that the 13–17 age bracket accounts for roughly 18% of Snap’s global user base, underlining how painful youth‑focused regulations could be. ^[30]
In the U.S., a federal appeals court has cleared the way for Florida to enforce its own minors’ social media restrictions, adding to the patchwork of rules Snap must navigate. ^[31]

Analysts at BMO and others have already flagged that age‑verification initiatives using Apple and Google tools could cut out many under‑13 users in the coming years, potentially weighing on Snap’s 2026 growth metrics even as they improve safety and compliance. ^[32]

Fundamental Check: Q3 2025 Results and the Perplexity AI Deal

Under the hood, Snap’s latest quarter showed solid progress, but not a full turnaround.

From Snap’s official Q3 2025 results: ^[33]

Revenue: $1.507 billion, up 10% year‑over‑year.
Net loss: about $104 million, improving 32% vs. the prior year’s $153 million loss.
Diluted EPS:‑$0.06, better than last year’s ‑$0.09.
Adjusted EBITDA: $182 million, up 38% YoY.
Free cash flow: $93 million, up 30% YoY.
Cash and marketable securities: roughly $3.0 billion at quarter‑end.

The business mix is slowly shifting:

Direct‑response ad revenue grew 8%, with purchase‑related ad revenue up over 30% as Snap’s machine‑learning optimizations improve attribution and campaign performance. ^[34]
“Other revenue” – dominated by Snapchat+ subscriptions – grew 54%, reaching $190 million in Q3. Analysts estimate Snapchat+ is now a ~$750 million annual run‑rate business, providing a more predictable, non‑ad revenue stream. ^[35]
AR remains a core differentiator: Snapchatters use AR Lenses about 8 billion times per day, with more than 350 million people engaging with AR daily and over 4 million Lenses created by developers. ^[36]

On the strategic front:

Snap is preparing for the consumer launch of its next‑gen Spectacles (Specs) in 2026, powered by Snap OS 2.0, aiming to make AR glasses a mainstream device rather than just a tech demo. ^[37]
The company also struck a headline‑grabbing deal with Perplexity AI to bring conversational search into Snapchat. Research notes from BMO and others say the arrangement will see Perplexity pay Snap around $400 million over one year, giving Snap a new revenue stream while strengthening its AI capabilities. ^[38]

Morningstar and other fundamental shops viewed the Q3 print as broadly positive and in line with a gradual recovery, but they also cautioned that Snap is now fairly valued on a long‑term basis and still faces real execution risk in monetizing its huge user base. ^[39]

What Wall Street Thinks About SNAP Right Now

Despite all the noise, the Street’s verdict on Snap is surprisingly consistent: “Hold, with modest upside.”

Across several major datasets:

Intellectia / Wall Street consensus:
- Average 12‑month price target:$9.50
- Range:$7.00 – $13.00
- Rating mix:1 Buy, 25 Hold, 2 Sell – overall rating: Hold ^[40]
TipRanks / WSJ / Investing.com:
- Average target around $9.50–$9.84, with highs up to $16 and lows around $7. ^[41]
Benzinga analyst panel:
- 31 analysts cover SNAP
- Consensus target:$10.79, high $16 (JMP Securities), low $6.50 (Stifel) ^[42]

MarketBeat’s own aggregation technically shows a much higher average target of $35.06, but that figure is heavily distorted by one or more outlier targets (including an anomalous $640 high). Most other reputable sources cluster around the $9–$11 zone, which lines up with the recent target hikes from Citi, UBS, Piper Sandler, Evercore and BMO following Q3 results. ^[43]

Meanwhile, algorithmic forecasts compiled by CoinCodex and summarized in the Benzinga piece are far more cautious (and frankly, gloomy):

2025 average model prediction: about $7.54
2026 average:$4.23
2030 average:$1.12 per share ^[44]

Those long‑dated models assume that Snap’s challenges — competition, regulation, and profitability — will persist and that future returns may be poor without a breakout in AR or subscriptions. They are not human analyst estimates, but they give a sense of the bearish scenario many algorithms are currently pricing in.

Risk–Reward Snapshot at Today’s Price

Putting it all together:

At $7.64, SNAP trades near the bottom of its 52‑week range and down almost 29% year‑to‑date. ^[45]
Consensus human analyst targets (~$9.50–$10.80) imply roughly 25–40% upside if Snap hits expectations. ^[46]
MarketBeat’s performance dashboard shows:
- 3‑month return: about +9%
- 1‑year return: about ‑34%
- 5‑year return: around ‑83% – a brutal reminder of how far the stock has fallen since the 2021 hype cycle. ^[47]

From a qualitative lens:

Bullish arguments focus on:

Huge and still‑growing global user base nearing 1 billion MAUs. ^[48]
Improving ad tools and rising direct‑response performance. ^[49]
Rapidly growing Snap+ subscription and paid features, which lower dependence on ad cycles. ^[50]
AR leadership and the potential for Spectacles and AR commerce to become major revenue drivers later this decade. ^[51]

Bearish arguments emphasize:

Persistent net losses and the possibility that profitability will remain elusive as Snap keeps spending heavily on R&D, AI, and AR hardware. ^[52]
Heavy competition from Meta, TikTok and YouTube for both users and ad budgets. ^[53]
Regulatory headwinds around minors’ access and age‑verification, which threaten a meaningful share of Snap’s core teen audience. ^[54]
Insider selling and the stock’s extremely poor long‑term performance, which makes some investors question whether the turnaround story will ever fully play out. ^[55]

What to Watch Next

Looking beyond today’s flat tape, several catalysts are in focus:

Q4 2025 earnings (expected around February 3, 2026):
Street forecasts call for high single-digit revenue growth and continued margin progress, but still no full‑year profitability. ^[56]
Early data from the India “Say It In A Snap” campaign:
Watch for commentary on India ad revenue growth and brand adoption of AR formats in upcoming quarters. ^[57]
Impact of age‑verification and youth social‑media laws:
Any sign that user growth or engagement among teens is stalling due to compliance changes will be closely scrutinized. ^[58]
Updates on the Perplexity AI partnership and AR hardware roadmap:
Investors will look for evidence that these projects can move the needle financially, not just generate headlines. ^[59]

Bottom Line

Snap stock didn’t make much noise in the market today, but the story around SNAP is anything but quiet.

On November 26, 2025, investors are weighing:

A platform close to 1 billion monthly users,
A bold India‑first brand push,
New AI and AR bets that could reshape the product,
And a share price that’s still deeply scarred from the post‑2021 collapse.

For now, Wall Street’s collective stance is: interesting, but not compelling enough to upgrade beyond a Hold. Whether SNAP turns into a long‑term comeback story or remains a cautionary tale will depend on how quickly those users can be converted into durable profits without regulators or competitors derailing the plan.

Important: This article is for information and news purposes only and does not constitute financial or investment advice. Stock markets involve risk, including the possible loss of principal. Always do your own research and consider speaking with a qualified financial advisor before making investment decisions.

References

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