NEW YORK, December 29, 2025, 15:47 ET — Regular session
- Society Pass shares were last up about 66% at $3.03, after earlier touching $3.44.
- The company said it launched a live-commerce selling platform in Thailand via its Thoughtful Media Group unit.
- Management set a 2026 revenue target of $10 million for the new business unit.
Society Pass Incorporated shares jumped on Monday after the company said it launched a new live-commerce platform on TikTok Shop in Thailand. The stock was last up about 66% at $3.03 in afternoon trading.
The rally lands as investors keep a close eye on Southeast Asia’s fast-growing “social commerce” market — shopping that happens inside social media apps. Society Pass said Bain & Company projects a $90 billion social commerce market in the region. GlobeNewswire
For Society Pass, the launch is an attempt to turn a creator-led marketing business into more measurable sales for brands. Thoughtful Media Group (TMGX) said it has a network of more than 10,000 influencers and creators, and it projected $10 million of revenue in 2026 from the TMGX Social business unit.
The company said the new platform, called TMG Social, will offer features such as shoppable posts and livestream shopping — selling products through live video while viewers can buy in real time. It described the rollout as part of an effort to expand live selling services for regional brands and creators.
“TMG Social’s launch on TikTok Shop is another step in our multi-year strategy,” Society Pass CEO Raynauld Liang said in a statement. He added that social media influences “up to 60%” of online purchases in Thailand and Vietnam. GlobeNewswire
TMGX CFO Heng Yan Rong said the unit expects to generate revenue through a mix of campaign, project and retainer fees, and through livestream commerce fees and commissions on sales. The company also said it plans to track gross merchandise value (GMV) for each campaign — the total dollar value of goods sold through the platform.
Society Pass pointed to the broader live-shopping push across Southeast Asia, naming TikTok as well as Sea Ltd’s Shopee and Alibaba-backed Lazada as platforms that have pushed live streaming as a sales channel.
The trading action was sharp. SOPA changed hands about 145 million times, versus a three-month average volume of about 4.59 million shares, according to Investing.com data. The stock has ranged from $1.89 to $3.44 on the day.
Even after Monday’s jump, the shares remain below their 52-week high of $6.75. Society Pass’s market capitalization was roughly $11 million, according to Investing.com.
Society Pass describes itself as an acquisition-focused holding company with operations spanning digital media, travel and lifestyle in Southeast Asia, with offices including Bangkok, Ho Chi Minh City, Jakarta, Manila and Singapore.
In its latest quarterly filing, the company reported revenue of about $1.38 million for the three months ended Sept. 30, 2025, and a net loss attributable to Society Pass of about $5.12 million.
Traders will be watching whether the stock holds gains into the close after swinging widely, and whether the company follows with early traction metrics such as GMV and customer wins. The company cautioned that its 2026 revenue target is forward-looking and subject to risks tied to market conditions and execution.
