NEW YORK, Jan 29, 2026, 12:10 EST — Regular session
- cshares plunged midday, following a new dip in bitcoin prices.
- Crypto-related miners and exchanges dropped as investors pulled back on risk.
- All eyes shift to Strategy’s Feb. 5 earnings and any news on its bitcoin approach.
Strategy Inc shares dropped 9.7% to $143.06 on Thursday, hitting a low of $141.63 — the bottom of their 52-week range — as the bitcoin-linked stock remained under pressure during regular hours. 1
The company, once known as MicroStrategy, has repositioned itself as a bitcoin treasury firm while continuing its enterprise analytics software operations. Its stock frequently moves like a leveraged play on the cryptocurrency. 2
Bitcoin dropped 5.23% in the last 24 hours, slipping to roughly $84,915, putting pressure on crypto-linked stocks. 3
The sell-off extended through the sector. MARA Holdings slipped 6%, Riot Platforms lost 7%, and Coinbase dipped 6.5% as bitcoin hit a session low of $84,233, according to Investing.com. 4
The broader environment weighed on markets, as big tech slumped and pulled major U.S. indexes down. Microsoft dropped over 11%, while Apple’s earnings report is expected after the close. “Maybe a bit of de-risking going into the print,” noted Adam Turnquist, chief technical strategist at LPL Financial. 5
Crypto traders are eyeing whether the macro environment tightens again after the Fed’s recent pause, and if money flows back into bitcoin exchange-traded funds — those popular listed vehicles for accessing the token without owning it outright. “Crypto markets appear locked in consolidation-active, but waiting for a decisive macro or technical catalyst,” said Riya Sehgal, a research analyst at Delta Exchange. 6
Strategy’s recent pullback highlights how its swings can outpace bitcoin’s. The stock now serves as a barometer for risk appetite, often gapping sharply when the token crosses or defends critical thresholds.
That link works both ways. Should bitcoin’s slide deepen, Strategy’s equity could tank quickly; if the token steadies, the stock might rebound sharply, putting shorts at risk of sudden squeezes.
Investors are set to focus on Strategy’s Q4 results, dropping Feb. 5 after U.S. markets close, along with the company’s 5 p.m. Eastern webcast. They’ll be hunting for clues on buying momentum and financing plans, especially since Strategy relies on equity, debt, and operating cash flow to build its bitcoin holdings. 7
