New York, January 28, 2026, 15:20 EST — Regular session
- StubHub shares climbed roughly 11%, reaching $15.34 by mid-afternoon trading
- In a report published Tuesday, the ticketing marketplace pointed to strong demand for NFL tickets
- Investors are weighing a sharp bounce amid persistent litigation talk surrounding the IPO
Shares of StubHub Holdings Inc jumped 11% Wednesday, hitting $15.34 by mid-afternoon after an earlier peak at $16.23. The stock started the day at $14.00, up from Tuesday’s close of $13.81. 1
This matters because the stock is still hunting for a bottom more than four months after its IPO, the company’s first public share sale. StubHub priced the offering at $23.50 per share, pulling in nearly $800 million. CEO Eric Baker said then, “It is really a deleveraging event for us to raise the capital, to pay down debt.” 2
Shares have become highly reactive to even minor spikes in demand, as well as any signals about how quickly StubHub can expand beyond its core ticket resale business. Back in October, Evercore ISI analysts highlighted the company’s “dominant position in the secondary ticketing market” as a potential springboard for entering the primary ticketing space—where teams and venues sell tickets initially, rather than fans reselling them. 3
The stock climbed again following StubHub’s release of a report on NFL fan loyalty, based on ticket marketplace data from the last two regular seasons. “Wins and losses matter, but they don’t define real fandom,” said Adam Budelli, head of NFL partnerships at StubHub, in the report. It also highlighted ticket demand building toward Super Bowl LX on Feb. 8. 4
Other players in the live-events ticketing sector showed modest shifts. Live Nation edged up around 0.6%, Vivid Seats gained about 1.3%, and Eventbrite remained mostly flat, making StubHub’s surge stand out as the day’s notable move.
Despite Wednesday’s rally, StubHub’s stock still trades significantly under its IPO price, stuck in the tougher phase after going public. Investors will be closely monitoring if the gains last through the close and if the trading volume stays elevated following the surge.
Risks persist as the legal pressure shows no sign of easing. On Monday, Bragar Eagel & Squire announced it is probing potential claims for long-term shareholders. The firm is among several pointing to possible litigation linked to StubHub’s IPO disclosures. 5
Investors now have their sights set on Super Bowl LX on Feb. 8, viewing it as a crucial near-term test for ticket demand. They’re also watching to see if StubHub can leverage major events like this to generate more consistent revenue and reduce volatility in its stock.
