Campaigns

In 2025, nearly two-thirds of marketing professionals use AI or automation tools, and 95% say these technologies have made their strategies more effective. Generative AI platforms such as OpenAI’s GPT-4 and Google’s Gemini enable on-demand content creation with AI writing assistants and image generators. Approximately 21% of internet users use voice queries via smartphones, smart speakers, or in-car systems, reshaping search optimization. Visual search is rising, with retailers optimizing catalogs for Google Lens and Pinterest Lens to surface products by image. About 15 million internet users turn first to generative AI tools for searches, a figure projected to reach 36