Apple’s Internal Talks on Acquiring Perplexity AI: Strategy, Reactions, and Implications
Apple mergers chief Adrian Perica and services lead Eddy Cue have met with Perplexity’s team multiple times to evaluate the technology, with no formal offer or bid discussed as of June 2025. Perplexity’s latest funding round closed in 2025 and valued the company at about $14 billion, making an Apple acquisition by far the largest deal in Apple’s history, surpassing Beats’ $3 billion purchase. Apple is reportedly considering acquiring Perplexity to bolster its AI talent and tech portfolio and to potentially offer its own AI-powered search engine. Perplexity AI was co-founded in 2022 by Aravind Srinivas and others as an