Global SEO Market in 2025: 7 Trends, Key Players, and Bold Forecasts Unveiled
In 2025, the global SEO services market is projected at $106.9 billion, up 18% from $90.3 billion in 2024. The global SEO software market is about $84.9 billion in 2025 and is forecast to reach $265.9 billion by 2034, a 13.5% CAGR. Together, the SEO services and software segments exceed $150 billion worldwide in 2025. Google accounts for roughly 82% of global search engine market share in 2025, with Bing around 10.5%. Semrush (NYSE: SEMR) reported about $357 million in annual revenue in 2024 and has a market capitalization near $1.7 billion. Ahrefs surpassed $100 million in annual recurring revenue