SEO

The 2025–2026 SEO Survival Guide: AI Search Shakeups, Google’s New Rules & How to Win Rankings

Google’s March 2024 Core Update targeted unhelpful, unoriginal content and spam, with Google reporting a 45% reduction in low-quality, repetitive content in search results. In March 2024, INP (Interaction to Next Paint) replaced FID as Google’s Core Web Vitals metric, with targets like LCP under 2.5 seconds, CLS under 0.1, and INP under 200 milliseconds. Google began testing the Search Generative Experience (SGE) in 2023 and, by May 2024, rolled out AI-generated summary answers on the SERP using the Gemini model. Rand Fishkin’s 2024 study found that 58.5% of U.S. searches end without a click, illustrating the impact of AI-powered

1 August 2025

AI in Search · Digital Marketing · Google Updates · NASDAQ:GOOGL · NASDAQ:MSFT · Ranking Strategies · SEO

AI SEO Revolution: 7 Surprising Ways Search is Changing in 2025 and Beyond

AI accelerates content creation and optimization with tools like Jasper and OpenAI’s GPT-4, producing first drafts from outlines in minutes. By late 2024, around 15–20% of Google searches included AI-generated overview answers, changing how traffic is captured. In 2025, ChatGPT’s website became the fifth-most-visited site globally, with about 5 billion visits per month. Despite AI growth, 49% of consumers still click traditional search results for deeper information. In 2025, 51% of marketers are using AI tools to optimize content for search engines. The Great Decoupling: organic CTR can drop by up to 4X when AI summaries appear in search results.

10 July 2025

Artificial Intelligence · Digital Marketing · Future of Search · NASDAQ:GOOGL · NYSE:HUBS · SEO · Technology Trends

Global SEO Market in 2025: 7 Trends, Key Players, and Bold Forecasts Unveiled

In 2025, the global SEO services market is projected at $106.9 billion, up 18% from $90.3 billion in 2024. The global SEO software market is about $84.9 billion in 2025 and is forecast to reach $265.9 billion by 2034, a 13.5% CAGR. Together, the SEO services and software segments exceed $150 billion worldwide in 2025. Google accounts for roughly 82% of global search engine market share in 2025, with Bing around 10.5%. Semrush (NYSE: SEMR) reported about $357 million in annual revenue in 2024 and has a market capitalization near $1.7 billion. Ahrefs surpassed $100 million in annual recurring revenue

5 July 2025

Digital Marketing · Forecasts · Industry Analysis · Market Trends · NYSE:SEMR · SEO

SEO in 2025: Embracing AI, User Experience & Evolving Search Algorithms (June 2025)

From March 13–27, 2025, Google rolled out a broad Core Update focused on relevance, quality and user intent. In 2024 Google released four confirmed core updates (March, August, November, December), with the December update rolling out in six days—the fastest on record. Google’s 2024 spam updates targeted keyword spam, malicious content, and link schemes, with SpamBrain and a scaled-content policy emphasizing behavior over quantity. By 2025, Core Web Vitals consist of LCP, CLS and INP, with INP replacing FID and thresholds of LCP under ~2.5s, CLS under 0.1, and INP in a good range. Google’s mobile-first indexing is fully in

27 June 2025

AI in Marketing · Digital Trends · NASDAQ:GOOGL · Search Algorithms · SEO · User Experience