The Ultimate 2025 iPhone Showdown: Every Current Model Compared (and What’s Next)

Apple’s iPhone lineup in August 2025 is the most diverse (and priciest) it’s ever been. With models ranging from the ultra-premium Pro devices to a new “budget” model replacing the old SE, choosing the right iPhone can be daunting. In this report, we’ll compare all the latest iPhones Apple officially sells as of August 2025 – including the iPhone 15 and iPhone 16 series (and the new iPhone 16e), plus what happened to older models like the iPhone 14 and SE. We’ll dig into specifications (processor, camera, display, battery, design), prices and storage options, and highlight key features (Dynamic Island, USB-C, Action Button, etc.). We’ll also look at expert review opinions, user feedback and sentiment, and discuss value for money – helping you pick the best iPhone for your needs. Finally, we’ll cover credible rumors about Apple’s next iPhones (the upcoming iPhone 17 series expected in late 2025).

Let’s jump into the iPhone cage match!

Apple’s 2025 iPhone Lineup: What’s New and What’s Gone

As of August 2025, Apple’s official smartphone lineup has been refreshed and streamlined. Here’s the current roster of iPhones you can buy new from Apple:

• iPhone 16 Pro and iPhone 16 Pro Max – Flagship 2024/2025 models, with top-tier specs (best processors, cameras, and premium materials). These succeeded the iPhone 15 Pro series and are now Apple’s most advanced (and expensive) phones.
• iPhone 16 and iPhone 16 Plus – “Standard” 2024 models, 6.1-inch and 6.7-inch successors to the iPhone 15/15 Plus. They bring many high-end features to a slightly lower price tier.
• iPhone 15 and iPhone 15 Plus – Last year’s (2023) models, still sold at reduced prices for value seekers. These 15th-generation iPhones were a significant upgrade for the base iPhone line forums.macrumors.com and remain excellent options.
• iPhone 16e – New for 2025, this model replaced the older iPhone SE. It’s Apple’s entry-level iPhone now, offering modern features at a lower cost (but also making some compromises). With the 16e’s debut at $599, Apple has effectively eliminated the sub-$500 iPhone category.

Discontinued: Apple officially ceased sales of the iPhone 14 and 14 Plus, and retired the 3rd-gen iPhone SE (2022) when the iPhone 16e launched. In fact, Apple even pulled Lightning-based models from European stores by end of 2024 to meet the EU’s USB-C mandate. So, devices like iPhone 14 or SE are no longer sold by Apple – though you might still find them through third-party sellers. Apple’s current lineup is firmly centered on Face ID, edge-to-edge OLED screens, and USB-C across the board.

Below, we’ll compare these devices in detail across all the key categories.

Design & Build: Aluminum vs Titanium, and That Dynamic Island

In terms of design, all current iPhones share a similar full-screen look – there are no more Home buttons or chunky bezels. Even the “budget” iPhone 16e adopts the modern style, dropping the old Touch ID button for an all-screen front with Face ID in a notch. However, there are some important build differences across models:

• Materials: The iPhone 16 Pro and Pro Max use a Grade 5 Titanium frame, a first for iPhones, replacing the heavier stainless steel of previous Pros. This makes the Pro models stronger yet lighter – for example, the iPhone 15 Pro shed about 19 grams versus its predecessor, and the 16 Pro continues with titanium. In contrast, the iPhone 16/16 Plus and 16e have aerospace-grade aluminum frames (like past standard models), which are sturdy but not as premium-feeling. The iPhone 15/15 Plus also use aluminum with a colored glass back. Notably, the iPhone 15/16 (non-Pro) models introduced a subtly contoured edge design – rounding off the sharp sides of the iPhone 12–14 era for a more comfortable hold. Reviewers appreciated that change: the new rounded edges and matte glass back make the iPhone 15 “really rather delightful to hold,” as one report put it.
• Display Cutout: All iPhone 15 and iPhone 16 models (including Pros and non-Pros) have ditched the old notch and feature the Dynamic Island pill-shaped cutout introduced on the iPhone 14 Pro. That means even the cheaper iPhone 15 and 16 have the Dynamic Island for alerts and live activities, whereas the iPhone 14/14 Plus (now discontinued) still had the static notch. Exception: the iPhone 16e does not get the Dynamic Island – it uses a simpler static notch for Face ID. Apple likely reserved the Island for higher tiers, so the 16e’s front camera area is just a traditional notch (making it visually similar to an iPhone 13/14 from the front).
• Buttons: One big distinction is the new “Action Button” which replaces the mute switch on the high-end models. The iPhone 15 Pro/Pro Max and 16 Pro/Pro Max have this programmable Action Button on the side. By default it still toggles silent mode, but you can customize it to launch the camera, record a voice memo, activate a shortcut, etc.. Even the budget iPhone 16e surprisingly includes an Action Button on its side, bringing this shortcut to a lower price point. The standard iPhone 15 and 16 (non-Pro) models, however, retain the classic mute toggle switch instead of the Action Button (the new button hasn’t trickled down to all models yet).
• Colors and finishes: The Pro models have subdued finishes (the 15 Pro came in natural, blue, white, or black titanium; the 16 Pro series similarly offers muted tones). They also have a matte textured glass back. The iPhone 15/16 non-Pro models sport more vibrant color-infused glass backs – e.g. iPhone 15 came in pastel Blue, Pink, Yellow, Green, Black, while iPhone 16 offers Ultramarine, Teal, Pink, etc. (with a new vertical camera layout reminiscent of iPhone 11). The iPhone 16e keeps it simple with just Black or White options, a very basic palette to keep costs down.

In summary, build quality scales with price – the Pros feel more premium (titanium, slimmer bezels, Action Button), while the standard models and 16e use aluminum and slightly thicker borders. But all current models are durable: every iPhone from 15 up has Ceramic Shield glass (tougher than typical smartphone glass) and is IP68 water-resistant (up to 6m for 30 min). Even the budget 16e is “drop-tested tough,” according to Apple, so you’re getting solid build quality across the lineup.

Display: Sizes, Refresh Rates, and Always-On

Screen size is a key differentiator in Apple’s lineup. Here are the display options:

• 6.7-inch “Max/Plus” models: If you want the biggest screen, the iPhone 16 Plus and iPhone 15 Plus both have 6.7-inch OLED displays, as does the iPhone 16 Pro Max (6.9-inch if rumors of a slight bump proved true). These large displays are great for media and easier to read, but make the phones quite large in hand. The new iPhone 17 “Air” model expected in 2025 is rumored to slot in with a ~6.6-inch screen as a slim, lightweight big-screen option – but as of now, 6.7″ is the largest you can get on current models.
• 6.1-inch standard models: The majority of iPhones use a 6.1-inch OLED (Super Retina XDR) display. iPhone 16, 15, and 16e all have 6.1″ screens. This size is effectively the “small” option today (Apple no longer offers a 5.4″ Mini or a sub-6″ phone). For most users, 6.1″ hits a sweet spot between usability and pocketability, but those longing for a truly compact iPhone will be disappointed that the iPhone 13 mini or iPhone SE (4.7″) are gone.
• ProMotion (120Hz) vs Standard (60Hz): One big display feature dividing the lineup is refresh rate. Pro models (16 Pro/Max, 15 Pro/Max) have Apple’s ProMotion displays with up to 120Hz refresh, making animations and scrolling much smoother. They also support Always-On Display mode (first introduced with iPhone 14 Pro). By contrast, the iPhone 16, 16 Plus, 15, 15 Plus, and 16e still run at 60Hz with no always-on option theverge.com theverge.com. This is a notable drawback for the non-Pros: as Wired points out, many ~$600 Android phones now offer 90Hz or 120Hz screens, yet the $599 iPhone 16e is “stuck with a 60-Hz screen” (Apple keeps 120Hz as a Pro feature, at least until next year’s models). Rumor has it ProMotion may expand to all iPhone 17 models in 2025, but currently, if you want that silky smooth refresh, you need a Pro. That said, all the OLED displays are high-quality: even the 60Hz panels boast excellent color, contrast, and now higher brightness.
• Brightness: The iPhone 15 series brought a boost in screen brightness – all iPhone 15/16 models can reach up to 2,000 nits peak brightness outdoors, which is twice as bright as iPhone 14 was theverge.com. This means better visibility in sunlight. The Pro models can go even further (up to 1600 nits for HDR content, 2000 nits outdoors). In practice, any of these OLEDs will look fantastic, but Pros have a slight edge for HDR video and outdoor legibility.

In short, display size is your choice of 6.1″ vs 6.7″, but display tech is split: all models have gorgeous OLED panels, but only Pros get 120Hz and always-on. Regular models and the 16e are still 60Hz – a deliberate cost-saving that some users do notice. If you’re sensitive to screen fluidity or love the always-on clock, the Pro display feels more “premium.” Otherwise, the base displays are still crisp and now very bright. And importantly, none of the current iPhones have that old notch – they either have Dynamic Islands (which many find fun if not revolutionary) or, in the 16e’s case, a simple notch, but no model looks outdated from the front anymore.

Performance: A16, A17, A18 and Apple “Intelligence”

Apple’s chip development continues to deliver class-leading performance, and in 2025 there’s a new focus on on-device AI capabilities. Here’s how the processors shake out:

• A18 Bionic (latest generation): The iPhone 16 and 16 Plus are powered by Apple’s A18 chip – a 3nm SoC optimized for generative AI tasks and boasting a Neural Engine twice as fast as the previous generation. It’s paired with 8 GB of RAM on these models, enabling new “Apple Intelligence” features in iOS 18. The iPhone 16e also gets an A18 chip with 8 GB RAM, albeit reportedly with one GPU core disabled to slightly lower performance in graphics. Essentially, the 16e offers flagship-level CPU power at a lower price, making it the most affordable gateway to Apple’s latest AI-powered features. All A18 devices support the full Apple Intelligence suite (which includes on-device personal voice generation, advanced image processing, etc., introduced in iOS 18).
• A17 Pro (last year’s flagship chip): The iPhone 15 Pro and Pro Max (2023) use the A17 Pro chip – a 3nm chip that was incredibly fast and introduced things like hardware ray-tracing support. It’s still a beast in 2025 and outpaces any competitor’s SoC in raw performance. However, only the Pro models of 2023 got A17; the base 15 did not.
• A16 Bionic: The iPhone 15 and 15 Plus run on the A16 chip (5nm) – essentially the 2022 flagship chip (from iPhone 14 Pro). This was part of Apple’s strategy of giving the non-Pro iPhones the previous year’s high-end chip. A16 is plenty powerful for all everyday tasks and heavy games, but it doesn’t have some of the A17/A18’s newest GPU capabilities. Notably, iPhone 15’s A16 and 6GB RAM means it cannot use some of the new iOS 18 “Intelligence” features – Apple limited certain AI-heavy features to devices with A17/A18 and more RAM (e.g., the 15 Pro had 8GB, enabling some features the 15 lacks). That said, in normal use A16 Bionic still flies, and few will notice a performance issue with the 15/15 Plus.

In summary, all current iPhones are extremely fast – even the “slowest” (iPhone 15 with A16) was a flagship-class chip not long ago. For typical usage (social media, web, photography, gaming) any model performs smoothly. The differences are more about future-proofing and special tasks:

• The A18 in iPhone 16 series and 16e is the most future-proof and is tailored for next-gen AI features and heavy graphics. If you want the cutting edge (or plan to keep your phone for many years of iOS updates), A18 gives you the latest and greatest Neural Engine and efficiency improvements.
• The A17 Pro (in 15 Pro) is only in discontinued models now, but performance-wise it’s very close to A18 for most tasks. If you have or find an iPhone 15 Pro, it’s still top-tier in performance.
• The A16 (in 15/15 Plus) handles today’s apps with ease but might miss out on a few AI-centric features and could age out of support a year earlier. Still, it was powerful enough that Apple put it in the $799+ iPhone 15, and reviewers found no real hiccups using it.

Thermals: One issue to note – early on, the iPhone 15 Pro had reports of running hot under load. Apple addressed this with iOS updates (throttling some workloads), and by 2025 it’s largely solved. The titanium frame on Pro models also helps dissipate heat better than steel. All models use efficient chips (A18 and A17 on 3nm, A16 on 5nm) so battery life and heat are well-managed in normal use.

Storage options are also part of “performance” for users: All models start at 128 GB base storage (except the 16 Pro Max, which starts at 256 GB now due to no 128GB tier) theverge.com. You can configure most iPhones up to 512 GB, and the Pro/Pro Max up to 1 TB for those with massive photo/video needs. Keep in mind, the base 128 GB might be limiting if you shoot a lot of 4K video or ProRAW photos – consider 256 GB if your budget permits.

Camera Systems: From Single-Lens to 5× Telephoto

Apple has increasingly stratified the camera hardware between regular and Pro iPhones. Here’s the breakdown:

• iPhone 16 Pro Max: This is the camera king. Like its predecessor, it features a triple-lens setup (Wide, Ultra-Wide, Telephoto), including Apple’s most powerful zoom lens. The 15 Pro Max introduced a 5× optical telephoto (120mm equivalent) “tetraprism” lens – the longest zoom ever on an iPhone. The 16 Pro Max continues with a similar or improved 5× telephoto capability. This means significantly better reach for distant shots compared to the 3× (77mm) telephoto on smaller Pro models. If you love mobile photography, especially portraits or wildlife, the Pro Max’s telephoto is a big advantage.
• iPhone 16 Pro (6.3″ model): Also has a triple-lens array, but its telephoto is 3× optical zoom (around 77mm focal length). Still great for portraits and closer zoom, but not as long as the Pro Max. Both Pro models share the other cameras: a 48 MP main (wide) camera and a 12 MP ultra-wide. Newer generations allow multiple focal length options from the main camera – e.g., the iPhone 15/16 Pro can shoot at 24mm, 28mm, or 35mm equivalents using the high-res sensor to crop creatively. They also have LiDAR scanners (for Night mode portraits and AR) which non-Pros lack.
• iPhone 16 and 15 (standard models): These feature a dual-camera system: a 48 MP main wide camera and a 12 MP ultra-wide. The big news with iPhone 15 was that the standard models finally got a high-resolution 48 MP sensor (previous base iPhones were 12 MP). This allowed the 15/16 to capture much more detail and also enabled a 2× lossless zoom by cropping the 48 MP sensor (effectively acting like a tele lens at 2×). So, while the regular iPhones don’t have a dedicated telephoto lens, you still get a usable 2× zoom for free, plus all the benefits of that larger sensor (better low-light detail, etc.). The ultra-wide lens on these models lets you capture expansive shots or macro (close-ups) but is lower resolution. Apple also improved image processing – Smart HDR 5, better Night mode, and a new automatic Portrait mode (it can detect a person/pet in frame and capture depth info without manually switching to portrait mode). All these improvements made reviewers call the iPhone 15 “a major upgrade” for the standard iPhone’s camera forums.macrumors.com.
• iPhone 16e: In a controversial move, the iPhone 16e has only a single rear camera. It uses a 48 MP main lens (likely the same or similar sensor as the iPhone 15/16 main camera) but no dedicated ultra-wide lens reddit.com reddit.com. Apple markets it as a “48MP Fusion Camera” with 2x capability – meaning it can do wide and 2× shots from that one sensor – but you won’t get an ultrawide field of view or macro shots with the 16e. This is one area where Apple cut costs: older budget iPhones (like iPhone 14 or even SE 2022) had at least two cameras (wide + ultrawide), so some power users see the 16e’s single lens as a downgrade reddit.com reddit.com. On the upside, that single lens is quite capable, and you still get features like 48 MP detail and Portrait mode. But if a versatile multi-lens camera is important, you may prefer spending more on at least an iPhone 15 (to get the ultrawide).

Across all current models, the front camera is a 12 MP TrueDepth camera with Face ID. Apple hasn’t changed the selfie hardware recently, but they did improve the software (better computational photography for selfies, and rumored upgrades like a new “upgraded selfie camera” are expected in the 2025 iPhone 17 generation).

Camera Performance: Reviews consistently praise the iPhone 15/16 Pro cameras – calling them some of the best on any phone, especially for video. Consumer Reports testers, for instance, found the iPhone 15’s camera “among the best in our ratings”. The jump to 48 MP on non-Pros has been lauded as making the standard iPhone “a significant upgrade” in photography forums.macrumors.com. On the Pros, the addition of 5x zoom on the Max model was seen as a meaningful improvement for telephoto shooters. The Verge noted that the 15 Pro’s camera updates, while not radical, are “small but meaningful” – you won’t mistake its photos for a DSLR, but you will get more flexibility than before.

Summary: If photography is your priority, the Pro Max (15 or 16) is the choice – it has the full kit (wide, ultra-wide, plus the unique 5× zoom) and larger sensors. The regular Pro (15 or 16) is close behind, only missing the long zoom. The iPhone 15/16 (non-Pro) still offer excellent quality for most users – their 48MP main camera is now identical to the Pro’s in resolution, just without some pro-specific tweaks like ProRAW, LiDAR, etc. They’ll blow away older iPhones like the 14 in detail. Meanwhile, the iPhone 16e takes very good shots with its single lens, but lacks the versatility of multiple focal lengths – it’s a point-and-shoot that can’t easily do ultra-wide landscapes or optical zoom beyond 2×. Keep that in mind if those shooting styles matter to you.

(Worth noting: All the current iPhones support features like 4K Dolby Vision video recording (at 60 fps on Pros, 30 fps on non-Pros), Cinematic Mode video (now in 4K), and Action Mode stabilization. The Pro models also can shoot ProRAW photos and ProRes video, for enthusiasts who edit their footage.)

Battery Life & Charging: Endurance of Plus vs Pro

Apple doesn’t disclose battery capacities on stage, but we have the figures and claimed runtimes:

• Battery Capacities: The iPhone 16 series saw a slight increase in battery size. For example, iPhone 16 has around a 3561 mAh battery, and 16 Plus about 4674 mAh. The iPhone 15 had ~3349 mAh and 15 Plus ~4325 mAh (approximate). The Pro Max models go above 4,300 mAh. In short, the bigger the phone, generally the bigger the battery.
• Video Playback (Apple’s metric): Apple rates battery life by hours of video playback. According to Apple/The Verge:
  • iPhone 15 Pro Max: ~29 hours (best of the lineup) theverge.com.
  • iPhone 15 Plus (and 14 Plus): ~26 hours theverge.com.
  • iPhone 16 Plus: likely similar ~26+ hours (Apple hasn’t published, but its battery is even a bit larger, so possibly slightly more).
  • iPhone 15 / iPhone 14 (6.1″ models): ~20 hours theverge.com.
  • iPhone 15 Pro (6.1″): ~23 hours theverge.com – interestingly a bit less than the 15 Plus, likely due to the Pro’s high-refresh screen and power-hungry chip.
  • iPhone 16 (6.1″): should be around 22–23 hours (with a bigger battery than 15, it may improve a bit).
  • iPhone 16e: Apple claims 26 hours video playback on the 16e, which is impressive – it likely matches the Plus models’ longevity thanks to using a power-efficient chip and a 60Hz display (and perhaps having no ultra-wide helps save some power too). Essentially, 16e’s battery life is one of its strong points, especially given its price.

In everyday terms, all of these iPhones will get most people through a full day of moderate use. The Plus/Max models with ~26–29 hour ratings are two-day phones for light users – you can go from morning to the next day afternoon before charging in many cases. The smaller 6.1″ phones (15/16/Pro) are typically solid one-day phones – by bedtime you’ll likely be low (especially on the 15 Pro which some users found “just okay” battery life). Heavy users (lots of screen-on time, navigation, filming video) may drain even a smaller model by evening, but the larger ones have a cushion.

It’s worth noting that user feedback shows the Plus models often yield the highest customer satisfaction in battery life – one analysis of 1.1 million reviews found people “are much more satisfied with Plus” models’ battery, and less happy with the Pro’s value partly because the battery isn’t dramatically better despite the price. If battery-per-dollar is your priority, the iPhone 15 Plus (now cheaper) or iPhone 16 Plus is a great choice.

Charging & Ports: All current iPhones have finally adopted USB-C ports for wired charging and data – no more Lightning! This change was “a long time coming” and, as The Verge quipped, Apple was “literally years late” to do it, having been effectively forced by the EU – but it’s hugely convenient now that you can use the same cable as your iPad or laptop. Charging speeds remain around 20-27W wired, so expect roughly 50% charge in 30 minutes with a decent USB-C PD charger (Apple doesn’t include a charger brick, as usual). On wireless, they all support 15W MagSafe charging and the new Qi2 standard (and 7.5W on older Qi pads).

One caveat: not all USB-C ports on these iPhones are equal in data speed. The Pro models’ USB-C ports support USB 3 (10 Gbps) data transfer theverge.com – great if you often transfer large ProRes videos to a computer. Meanwhile, the iPhone 15/16 and 16e have ports limited to USB 2.0 speeds (480 Mbps), same as Lightning’s old speed. This likely won’t matter to most (as Dan Seifert of The Verge noted, “most people will never plug their phone into a computer to transfer data”), but it’s good to know if you plan to use wired data transfer or accessories: the Pros have the faster bus, the cheaper models don’t.

SIM and Connectivity: The U.S. versions of all current iPhones are eSIM-only (no physical SIM tray), a change that started with iPhone 14. In other regions, most still have a nano-SIM slot, but Apple might phase it out globally in future. All models have 5G (with the latest Qualcomm modems; interestingly the 16e’s modem is slightly different and was considered “unproven” by some until real-world tests) reddit.com. The iPhone 16 series even supports the cutting-edge Wi-Fi 7 standard (while the 15 series is on Wi-Fi 6E). Bluetooth 5.3, UWB for AirTag tracking (except 16e lacks the second-gen UWB chip that others have for Precision Find) reddit.com reddit.com, and satellite SOS are present across the range.

Software & Features: Dynamic Island, iOS 18, and More

All these iPhones run iOS 18 (the latest as of 2025). The experience is largely the same across devices, but a few feature differences exist:

• Dynamic Island & Live Activities: As mentioned, every iPhone 15/16 (except 16e) has the Dynamic Island, which integrates with iOS 18’s Live Activities (timers, music, sports scores, etc. show up top). It’s more a UI novelty than a must-have, but it does make the newer iPhones feel more modern and “alive” at the top. The iPhone 16e’s static notch doesn’t support this, so it simply shows the standard status bar. (Not a deal-breaker, but something to note if you think the Island is cool).
• Apple Intelligence / On-Device AI: iOS 18 introduced Apple’s new AI-powered features (branded as “Apple Intelligence”). For example, on supported devices you can generate a personal voice, have on-device Siri transcription for voicemail, advanced image recognition, etc. These features require the Neural Engine oomph and RAM of the A17/A18 chips. Thus, iPhone 15 Pro/Pro Max, all iPhone 16/16 Plus/16 Pro, and 16e fully support these AI features, whereas the iPhone 15/15 Plus (with A16 and 6GB RAM) have limited or no access to some of them. For example, the 15 Pro was noted as the first to support certain new AI features thanks to 8GB RAM and a 35-TPU Neural Engine. The bottom line: if cutting-edge machine learning features (and future AI capabilities) are important, lean toward at least an iPhone 16 or 15 Pro. The base iPhone 15 will still run iOS smoothly, but it’s not the target for Apple’s newest AI tricks.
• Biometrics: All current models use Face ID – it’s fast and reliable in most conditions, but keep in mind Apple never brought back Touch ID on any modern iPhone (the last was the 2022 SE). So if you prefer fingerprints, you’re out of luck with the new lineup. Face ID works for payments, password autofill, etc., and iOS 18 even lets you use it in landscape orientation on newer iPhones.
• Other features: All models support MagSafe accessory mounting and wireless charging. However, one quirk: the iPhone 16e does support MagSafe charging (15W) according to specs, but it does not have the MagSafe magnet ring for accessories like wallets or car mounts reddit.com reddit.com. Apple apparently omitted the MagSafe magnetic array on 16e to save cost. So you can charge it on a MagSafe puck, but magnetic add-ons might not attach firmly – something to consider if you use those accessories. The rest of the lineup (15/16 and all Pros) have full MagSafe capability.
• Software longevity: Apple typically supports iPhones with iOS updates for ~5+ years. The A16-based iPhone 15 may stop getting updates one year sooner than A18-based iPhones, but generally if you buy any of these in 2025, expect updates till at least 2028-2030. One thing to note, though: older models like iPhone 13 were dropped from iOS 19’s eligibility (hypothetically) by 2025, as Apple started cutting off devices that missed the USB-C transition in some markets. But all current lineup phones are well-positioned for future updates.

In general, the user experience on iOS 18 will be fluid and feature-rich on all these iPhones. The differences come down mostly to hardware capabilities (camera features, display smoothness, etc.) rather than any major software limitations. Even the iPhone 16e, despite being “budget,” runs the same iOS as the Pro Max – just minus a couple of hardware-dependent tricks.

Price Comparison and Storage Options

With more models than ever, Apple’s pricing tiers are complex. Here’s a breakdown of US pricing (as of 2025) and storage configurations for each current model:

• iPhone 16 Pro Max – Starting around $1,199 (256 GB base). No 128GB option on the Pro Max, which effectively meant a $100 price hike vs last year theverge.com. Higher capacities: 512 GB for ~$1,399, 1 TB for ~$1,599 (expect ~$200 increments).
• iPhone 16 Pro – Starting at $999 (128 GB). Storage upgrades: 256 GB for $1,099, 512 GB $1,299, 1 TB $1,499. (The 16 Pro maintained last year’s base price for the smaller model theverge.com).
• iPhone 16 – Launched at $799 (128 GB). 256 GB for $899, 512 GB for $1,099.
• iPhone 16 Plus – Launched at $899 (128 GB). 256 GB ~$999, 512 GB ~$1,199.
• iPhone 15 – $699 now for the 128 GB model (dropped from its $799 launch price after newer models arrived). 256 GB ~$799, 512 GB ~$999.
• iPhone 15 Plus – $799 for 128 GB (dropped from $899 launch). 256 GB ~$899, 512 GB ~$1,099.
• iPhone 16e – $599 for 128 GB (new entry-level price). 256 GB is $699, and 512 GB tops out around $849-$899. This is notably $170 more than the old iPhone SE’s launch price, which has sparked debate on its value.

Note: Regional prices vary and carrier deals or trade-in credits can significantly reduce upfront costs. Apple often offers financing or trade-in rebates (e.g., trading in an older iPhone could knock a few hundred off the 15 or 16). Still, the entry point has risen – $599 is the cheapest new iPhone now, whereas it was $429 with the 2022 SE. Many consumers and tech writers have pointed out this price creep; as Wired bluntly stated, “The iPhone SE is no more. It’s now replaced by the iPhone 16e, which includes a price hike.”

When considering storage, remember that features like 48MP photos and 4K videos eat up space. Power users or those keeping the phone for 5+ years should consider 256 GB. Casual users (mostly streaming media, not recording lots of 4K video) might do fine with 128 GB, especially with iCloud storage in the mix. None of these iPhones support microSD expansion (Apple never has), so what you buy is what you have.

Also, Apple’s pricing gap between tiers is about $100 for each bump in storage or model step. For instance, an extra $100 often gets you the next storage tier or jumping from a non-Pro to the Plus, etc. Be mindful of these jumps – sometimes spending a bit more for a higher model yields multiple benefits (e.g., going from a 15 Plus to a discounted 15 Pro might net you better build, display, and camera, not just storage).

Expert Opinions: What Reviewers Say

Tech experts have extensively reviewed these iPhones. The consensus is that Apple’s 2023–2025 iPhones are iterative but important improvements. Here are some choice quotes and takeaways from trusted sources:

• On the iPhone 15/15 Plus: Reviewers widely praised the upgrades to the base models. MacRumors noted that “Reviewers are generally in agreement that the iPhone 15 represents a significant update of Apple’s standard iPhone models, sporting bigger and more useful upgrades than in many previous years.” forums.macrumors.com The addition of a 48MP camera, Dynamic Island, and USB-C made the iPhone 15 feel like a much more “Pro”-level device than the iPhone 14 was. The Verge’s iPhone 15 review highlighted the nicer design and long-overdue connector change: “Apple’s new iPhone 15 is noticeably nicer to hold thanks to the matte back and rounded sides. It has USB-C … [and] a big camera upgrade.” Dan Seifert applauded the charging port swap, writing “I applaud it, even if Apple is literally years late to doing so… you don’t have to carry multiple cables… you can now use the same charging cable as your Android-toting friends”. However, he did point out the base 15’s USB-C is limited to old USB2 speeds, calling that a “bottleneck” most people won’t hit.
• On the iPhone 15 Pro/Pro Max: The consensus was incremental refinement rather than a radical leap. As The Verge’s Allison Johnson put it, “The iPhone 15 Pro and Pro Max are no exception to recent trends: they’re not seismic shifts; they’re just a bit better than the things that came before them in a lot of small but meaningful ways.” Those small changes – a lighter titanium body, the 5x tele lens on the Max, the Action Button, and USB 3 – do add up. Johnson noted that this time you can “boil down” the upgrades to numbers and specs (19g lighter, USB 3 speeds, 120mm zoom) – tangible improvements, not just a “vibe”. Engadget’s review similarly said Apple made a “strong case” for its biggest phone by addressing previous pain points (weight and zoom reach). The camera improvements got a thumbs-up (even if the competition is catching up) – e.g., The Verge was “genuinely surprised by the image quality” and appreciated the flexibility of multiple focal lengths. On the flip side, critics did note that the smaller 15 Pro missing the 5x lens is a downside at its price, and the higher starting price of the Pro Max this generation drew some ire. Overall, though, experts concluded the 15 Pro series was Apple’s most polished iPhone yet – just not a revolutionary one. As Allison Johnson summed up: “It all amounts to a familiar phone with some much-appreciated modern conveniences… Apple took its time getting here… but it’s in a good place indeed.”
• On the iPhone 16e: Being a new category, the 16e got a lot of attention in early 2025. The response is mixed. Wired praised the move to a modern design and Face ID for the budget iPhone, but lamented the price hike. “The iPhone SE is no more. It’s now replaced by the iPhone 16e, which includes a price hike, Face ID, and USB-C,” Wired’s Julian Chokkattu wrote. He noted it’s “not exactly a follow-up to the SE… though it officially replaces it”, meaning it’s a different value proposition. The 16e has a much bigger and better screen than the old SE (OLED, 6.1″ vs 4.7″ LCD) and better camera, but at $599 many expected at least an ultrawide lens or lower price. Some reviewers and forum voices argue iPhone 16e is a great phone but a poor value – pointing out that for $599 it lacks features like an ultrawide camera, high refresh display, or MagSafe accessories support reddit.com reddit.com. In Reddit discussions, you’ll find comments like “The 16e should not exist at this price point” reddit.com and that it’s “arguably worse than the 14” in certain aspects (no UWB, no ultrawide, etc.) reddit.com. However, from a mainstream perspective, the 16e still undercuts the $699 iPhone 15 while offering the newest chip – it will likely satisfy casual users who just want a new iPhone and don’t need a third camera. Consumer Reports welcomed it as the “budget-friendly iPhone 16e, replacing the iPhone SE” but acknowledged it’s $170 more than the SE was. Expect the tech press to keep a close eye on whether the 16e sells well or if consumers balk at its value equation.
• On iPhone 16/16 Plus/16 Pro (2024 models): These were just an evolution of the 15 series, so they didn’t receive as dramatic a review cycle in early 2025. Most commentary focused on the rumored changes (which turned out accurate): slightly larger Pro screens (6.3″/6.9″), better chips, etc. When they launched in Sept 2024, the reception was similar to the 15 – solid improvements, but nothing wild like folding screens. One noteworthy design choice was the camera layout change on iPhone 16/16 Plus back to a vertical arrangement (like older iPhone Xr/11), which is purely aesthetic but differentiated them from the diagonal camera 13/14/15. This didn’t affect performance but gave the 16 a new look that some reviewers found interesting/odd (perhaps to make the 16 instantly recognizable). Overall, the 16 and 16 Plus kept the momentum of the 15’s upgrades and added the new A18 and maybe a bit more battery – a safe upgrade for those who skipped the 15.

To sum up the expert take: Apple’s latest iPhones are extremely polished, powerful devices, but also more expensive than ever. No single feature blew reviewers’ minds – instead, Apple is steadily iterating. As The Verge put it, we’re past the era of “breakthrough” changes each year, yet the accumulation of improvements (better ports, better materials, better cameras) makes the user experience meaningfully better than a few years ago.

Consumer Sentiment: What Buyers and Users Say

Beyond the professional reviews, it’s illuminating to see how actual customers feel about these iPhones after using them.

General Satisfaction: By and large, user feedback is positive for all models – Apple consistently leads in customer satisfaction surveys. However, some trends stand out:

• “Plus” Models Appreciated: Interestingly, an extensive analysis of over 1.1 million online reviews (scraping Amazon, carrier sites, etc.) found that the iPhone 15 Plus had the highest sentiment score of any recent iPhone, while the iPhone 15 Pro scored the lowest (among models since 2019). The data analyst explained that a lot of this comes down to perceived value for money – “People seem to be much more satisfied with Plus [models] and don’t think [the Pro] is usually worth [the] steep price increase.” Users who chose a 15 Plus felt they got a huge battery and big screen for a reasonable price (especially as it dropped to $799), whereas some who paid $1000+ for a 15 Pro expected more bang for buck. This doesn’t mean the Pro is a worse device – it’s about expectations and value. It’s a reminder that for many average consumers, the non-Pro iPhones hit a sweet spot by offering almost all the capabilities needed without the premium cost.
• iPhone 15 Pro/Pro Max Critiques: Early on, some iPhone 15 Pro users reported issues like the phone running hot or battery life not meeting expectations. As mentioned, software updates largely fixed the overheating complaints. Battery life remains a point of contention – some 15 Pro owners on forums say it’s fine, others feel it’s weaker than it should be for a $1000 phone (especially compared to the Plus/Max endurance). One Reddit user lamented, “I’ve always thought the battery life was just okay. Ever since updating to iOS 18 I think it’s gotten worse.”. On the flip side, many Pro users love the device: “Love my 15 Pro. Need the USB-C and the 120 Hz is a must. AI is the cherry on top,” one owner wrote, expressing that the new features justified the upgrade for them.
• iPhone 15/15 Plus Praise: The base iPhone 15 models have been warmly received by users. Coming from older iPhones, people notice the improvements: better camera, battery, and that convenient USB-C. Many comments highlight that the 15 feels like a “complete” iPhone now that it has so many formerly-Pro features. The vibrant colors and lighter weight compared to previous Pro phones are also frequently praised.
• iPhone 16e Mixed Feelings: Since the 16e is newer, user feedback is still rolling in. Early buyers in reviews appreciate the modern screen and fast A18 chip for $599, but some do mention the missing ultrawide lens and the fact that, at this price, Android alternatives have more features. There’s a sentiment among budget-conscious fans that Apple “raised the bar” on entry price too high. A popular thread on LinusTechTips forums was titled “The iPhone 16e isn’t a bad phone… it’s a bad value.” Still, the target demographic for 16e (likely people who just want an iPhone and hold onto it for years) may not be posting on tech forums – and they’ll probably be quite happy with it, since it is a very capable phone with the same chip as the $800+ models.
• User-Reported Pros and Cons: According to an AI-driven sentiment analysis of Amazon reviews for iPhone 15 Pro Max, users love the performance, camera quality, and design, and note the battery is generally long-lasting. For example, one customer raved “Mind blowing Speed. No heating issues. Awesome camera for videos and photography” – a clearly positive experience. Meanwhile, common complaints revolve around the high price and some instances of battery or quality issues. A dissatisfied buyer wrote “Too much price… Not value for money. Avoid if you have not enough money”, and a few reported battery life not meeting expectations after a month or so. There are also occasional quality control gripes (e.g. one-off defects, or the back glass cracking more easily than expected – Apple did reduce repair costs for back glass though). Overall, sentiments skew positive – “exceptional camera,” “top-tier performance” and “sleek design” are frequently mentioned pluses – but users are also very price-aware now. Many explicitly mention whether they feel a model is “worth it” or not.

Value Perception: The concept of “value” comes up a lot in user discussions. In 2025, iPhones are more expensive than ever, and even loyal customers are doing a cost-benefit analysis. The fact that an older model like iPhone 14 Plus actually had the highest satisfaction score suggests that when people feel they got a good deal (perhaps buying a Plus model on sale) they’re happier with the purchase. On the other hand, paying top dollar for a Pro Max raises expectations sky-high. This is a factor to consider: if you stretch your budget for the Pro, make sure you truly need those extras to avoid buyer’s remorse. Otherwise, you might be just as pleased (or more so) with a cheaper model that still does everything you need.

Value for Money: Which iPhone Should You Choose?

Each iPhone in Apple’s lineup targets a slightly different audience. Here are some recommendations based on user type and value considerations:

• “Money-Is-No-Object” Power Users / Photographers: iPhone 16 Pro Max (or 15 Pro Max) is the ultimate choice. It has the best camera system (especially with that 5× zoom), the largest display, and the longest battery life theverge.com. If you demand the top-tier device for photography, 4K video, or simply want the most future-proof iPhone, the Pro Max will serve you best. Just be prepared for the very high price and a big device in your pocket. If you prefer a slightly smaller phone but still high-end, the iPhone 16 Pro (6.3″) gives you 95% of the Max’s features (minus the 5x lens) at a lower price and more one-hand-friendly size. Note: With either Pro, consider it if you really will use features like the telephoto lens, ProMotion screen, or need that extra GPU power – otherwise, you may be overspending for things you won’t notice in daily use.
• Tech Enthusiasts Who Want High-End Features in a More Compact Package: The iPhone 16 (regular, 6.1″) is a sweet spot. It’s significantly cheaper than the Pros, but thanks to the A18 chip and 48MP camera, it delivers flagship performance and excellent photos. It lacks ProMotion and a telephoto lens, but many users don’t mind 60Hz and can live with 2× zoom. At $799, it’s not cheap, but you get almost everything that matters for $200–400 less than a Pro. For most people who want a new iPhone in 2025, the iPhone 16 (or the very similar iPhone 15) will offer the best bang for your buck in terms of high-end experience without the ultra-premium cost.
• Big-Screen Lovers on a Budget: The iPhone 15 Plus deserves a look. Now priced around $799 (or less on sale) for a 6.7″ OLED and tremendous battery life theverge.com, it’s a fantastic value if you prioritize screen real estate and longevity over having the absolute latest chip. It’s basically a year-old iPhone 16 Plus – same size and battery class, slightly older chip (A16) and lacks a couple of minor new features, but for most it’s nearly identical in day-to-day use. Users have found the 15 Plus extremely satisfying. If you can spend a bit more, the iPhone 16 Plus at $899 will get you the newer A18 and a bit more future-proofing, but the 15 Plus on discount might be the smarter purchase for many, since it could save you $100+ while still providing a huge screen, Dynamic Island, dual cameras, and all-day battery.
• Budget-Conscious iPhone Fans: This is tricky in 2025, since “budget” in Apple terms is now $599. The iPhone 16e is your only brand-new option below $700. It is a great performer for the price – you get the latest A18 chip (so it’s actually faster than the pricier 15/15 Plus), and you don’t sacrifice things like Face ID or an OLED display. For someone coming from an iPhone 11 or older, the 16e will feel like a huge leap. However, it’s important to weigh what you don’t get: no ultrawide camera, no Dynamic Island, no 120Hz, and no MagSafe accessory support. You’re essentially getting an iPhone 16 minus a few features. Some feel Apple cut a bit too much for the price – as one commentator said, “Features are ok but price [is] extraordinary. Not value for money.” If you can find an iPhone 15 on sale for not much more (sometimes $649 or $699), that might be a better value: the iPhone 15 gives you dual cameras and a more “complete” package for slightly more money. On the other hand, if $599 is your absolute limit and you want new (or you really want the longest software support by having A18), the 16e will serve you well and outperform any similarly priced Android in raw speed. Just manage your expectations about its single camera and features set – it’s more “mid-range” than the old $429 SE was.
• Deal Hunters / Best Value Overall: Consider last year’s iPhone 15 (non-Plus) if you find it at a good discount. At ~$699 (often less with carrier deals), it offers a modern, fast iPhone experience – 6.1″ OLED, 48MP camera, USB-C, etc. – and most people won’t notice a difference between it and the newer iPhone 16 in daily use. It’s a “significant update” over anything pre-2022 forums.macrumors.com, and likely the best value for a typical consumer who just needs an excellent all-around phone. Also, if you don’t need a new phone immediately, keep an eye out for promotions around new model launches: when the next iPhones (2025 models) come out, the iPhone 16 and 16e might see price drops or refurbished deals that make them very attractive.
• Niche: Compact Phone Fans – Unfortunately, Apple isn’t catering to you in 2025. There’s no new Mini or SE. The smallest you can get new is 6.1″ (iPhone 16/15/16e). If a small form factor is non-negotiable, you’d have to find an older iPhone 13 mini or iPhone SE 3rd-gen (2022) from secondary channels – but those are aging and the mini especially won’t have great battery life or future support. Many former mini lovers are opting for the regular 6.1″ iPhones and finding them just about manageable, thanks to rounded edges and lighter weight on recent models.

In terms of longevity and future-proofing: the iPhone 16 series (and 16e) have a slight edge, simply because of the newer A18 chip and more RAM, meaning they will handle new iOS features further into the future. But an iPhone 15 or 15 Plus is hardly a slouch and will remain a capable phone for years. Only those who keep phones 5+ years or who absolutely must have the latest should worry about having A18 vs A16.

One more angle: Best for Battery Champ: If you just want the phone that lasts the longest on a charge per dollar, the iPhone 15 Plus (or 16 Plus) is arguably the winner. You get that ~26 hours video playback rating theverge.com at under $800, whereas to beat that you’d need the 15 Pro Max at $1,099+ which only adds a few more hours (29h rating) theverge.com. Many users report the Plus models feel like “battery beasts” and don’t miss the Pro features at all.

Finally, don’t discount the ecosystem factor: All these iPhones will work great with your Apple Watch, AirPods, Mac, etc. The experience is fairly uniform across them thanks to iOS. So your choice really comes down to balancing budget with how much you value things like the camera zoom, display quality, and future-proof performance.

Rumors & Leaks: The Next iPhone (2025’s iPhone 17 Series)

Even as the current models battle it out, Apple’s next generation is on the horizon. Slated for release in September 2025, the upcoming iPhone 17 series is already generating buzz with some potentially big changes. Here’s a roundup of credible rumors and leaks about Apple’s next iPhones:

• Major Design Overhaul – Introduction of an “iPhone 17 Air”: Apple is rumored to make 2025 one of the biggest iPhone design updates since the iPhone X (2017). The headline change could be a new model called the iPhone 17 “Air”, which would be an ultra-thin, lightweight iPhone analogous to the MacBook Air in the Mac lineup. Leaks suggest the iPhone 17 Air will have a ~6.6-inch display but a chassis under 6 mm thick – incredibly slim (for comparison, current iPhones are ~7.8 mm thick). Famed analyst Ming-Chi Kuo expects it to be around 5.5 mm at its thinnest point, likely achieved with new display technology and perhaps a titanium-aluminum hybrid frame. The camera might protrude (so not the entire device is 5.5 mm), but it’s shaping up to be a feat of engineering. The 17 Air is not simply a “Plus” replacement – it’s positioned as a new tier that emphasizes portability and a fresh look.
• No More “Plus” Model: Multiple sources (including MacRumors) claim Apple will eliminate the 6.7-inch Plus from the lineup next year due to weaker sales. Instead, the four models would be: iPhone 17 (6.1″), iPhone 17 Air (around 6.6″), iPhone 17 Pro (6.3″), iPhone 17 Pro Max (6.9″). The thought is that the Air will cater to those who want a bigger screen than 6.1″ but in a much thinner, lighter body than the Pro Max. This would mirror how iPad Air sits between the iPad and iPad Pro. It’s a bold strategy, essentially admitting the “Plus” didn’t entice enough buyers (indeed, historically, the iPhone 14 Plus sold poorly). By making the mid-large model special (ultra-thin), Apple might attract new buyers.
• Display and Material Changes: All iPhone 17 models are expected to have 120Hz ProMotion displays, which would be the first time high refresh comes to the non-Pro iPhones. So, the 60Hz era may finally end in 2025 – great news for those who held off due to that. Also, rumors suggest a weird twist: iPhone 17 Pro and Pro Max might switch to aluminum frames (from titanium). This sounds counterintuitive (aluminum is generally for lower models), but it could be that Apple has a new alloy or design approach for the Pro series – or perhaps the rumor got reversed and it’s the Air/17 base that use a new material. There’s also talk of further reducing bezel sizes and possibly an under-display Face ID system in the Pro models (though Kuo says the Dynamic Island will likely remain the same size as on iPhone 16 for now macrumors.com, so fully hidden Face ID may not happen yet).
• Camera Upgrades: Leaks for camera updates include a possibility that the Pro Max (or Ultra) might get a even more advanced periscope – some rumors floated a dual periscope for improved 10x zoom, but that’s not confirmed. What does seem likely is a new camera layout/look on the back of at least the iPhone 17 Air (maybe flush lenses or a different arrangement to emphasize its thinness). Additionally, a bump to the front camera quality is expected across the lineup, as Apple hasn’t updated the selfie cam since iPhone 14. We could see a larger sensor or autofocus improvements for better low-light selfies.
• Chip and Performance: The 2025 iPhones will almost certainly debut the A19 Bionic chip (for Pro models) and perhaps an A19 or A18+ for the others. What’s more intriguing is rumor that Apple might finally use its own in-house designed 5G modem chip in the iPhone 17, replacing Qualcomm’s modem. If true, this could be a big shift, but it’s a rumor that has been pushed back before. By controlling the modem, Apple could optimize battery life and possibly add new radio features. The Pro models might also jump in RAM (rumored 12GB for Pros) and adopt Wi-Fi 7 (though the iPhone 16 already has Wi-Fi 7). Thermal management is also a focus; an insider report says Apple is working on improved cooling for the A19 chips to avoid any repeat of “hot iPhone” headlines.
• Naming and Lineup tweaks: It’s not confirmed if Apple will actually market the “Air” as such or call it something else (some have speculated it could be “Ultra” if not used elsewhere). For now, leaks use iPhone 17 Air as a codename. Also, there’s an outside chance Apple reintroduces the “Ultra” name for the top model – we heard rumors of an iPhone 15 Ultra that didn’t materialize, but maybe an iPhone 17 Ultra could join or replace the Pro Max. No solid leak on that yet, though.
• Launch Date: Apple is expected to unveil the iPhone 17 lineup in September 2025 (likely around September 9, 2025, according to Tom’s Guide). They typically send invites a week or two before. There’s also chatter about other products (Apple Watch, maybe a new Vision Pro iteration) at that event. So mark early September on your calendar if you’re eager for the next big thing.

All in all, if these rumors hold, the 2025 iPhones could be quite exciting: a new form-factor option (Air), uniform high-refresh displays, and possibly the end of the “Plus” experiment. Of course, Apple will also bring iOS 19 with its own new features (unknown yet, but likely more AI integration and maybe UI changes to complement the new hardware).

Take these leaks with a grain of salt, but they come from sources with a decent track record. As MacRumors put it: “We know quite a bit about what’s coming in 2025, and it should be an exciting year.” By the time you’re shopping for your next upgrade, the landscape may shift again – but hopefully this gives you an idea of whether you should buy now or hold out for the iPhone 17.

Conclusion

Apple’s current iPhone lineup as of August 2025 offers something for nearly everyone – as long as you’re willing to pay. The iPhone 16/15 Pro series are technological tour-de-forces, with superb cameras and screens that early adopters and professionals will love. The standard iPhone 16 and 15 models deliver flagship performance and features to mainstream users, arguably hitting the sweet spot of capability and cost. And the new iPhone 16e brings Apple’s latest chip into a no-frills package to satisfy budget-minded customers, though not without controversy over its value.

From a pure device standpoint, these are the best iPhones Apple has ever made – faster, more durable, and more feature-packed across the board. As one reviewer said, “Apple took its time getting here… but it’s in a good place indeed.” The inclusion of USB-C, high-res cameras, and longer battery life addresses many past complaints. On the other hand, the price escalation means picking the right model is more crucial than ever. Real-world users remind us that more expensive doesn’t always mean happier – the best iPhone for you is the one that balances your needs with your budget.

If you’re after maximum value and longevity, an iPhone 15 or 16 (non-Pro) will likely delight you. If you crave the best camera and screen, a Pro Max will satisfy – just prepare your wallet. And if you simply want a modern iPhone for the least cash, the 16e will do the job and do it fast, albeit with a few sacrifices.

Lastly, the iPhone story is ongoing: with iPhone 17 on the horizon promising some of the biggest changes in years (thinner designs, new model types, and maybe a shake-up of features across the range), it’s an exciting time. But no matter what comes next month or next year, the iPhones available today are impressively capable. We hope this comparison has helped clarify the differences and guided you toward the iPhone that fits you best.

Sources:

• Apple – Product Specifications and Announcements theverge.com
• The Verge – iPhone 15 Reviews and Comparisons
• MacRumors – Roundups and Review Summaries forums.macrumors.com
• Wired – Apple iPhone 16e news coverage
• Reddit (user data analysis) – iPhone sentiment trends
• Kimola (Amazon review analysis) – Customer feedback on iPhone 15 Pro Max