Uber Stock Today (UBER): Price Action, Morgan Stanley Target Cut, Robotaxis and Ads Shape the 2026 Outlook

Uber Technologies, Inc. (NYSE: UBER) is trading near record highs as of Monday, December 8, 2025, with fresh analyst moves, a new advertising data platform, robotaxi launches and new safety features all competing to define the next chapter of the Uber stock story.

Below is a detailed, news-style rundown of all the key UBER stock developments, forecasts and analyses around 8 December 2025, written for Google News and Discover.

Uber Stock Price on 8 December 2025

As of mid‑afternoon on Monday, December 8, 2025, Uber stock is trading around $92 per share, with intraday quotes near $92.30 and roughly a 1% gain on the session. ^[1]

Key price and performance metrics:

Intraday price: about $92.3 (market still open). ^[2]
Most recent official close (Dec 5, 2025):$91.25. ^[3]
Market capitalization: just under $190 billion. ^[4]
Year‑to‑date (2025) performance: roughly +53%. ^[5]
12‑month gain: about +40%. ^[6]
Five‑year gain: ~+70–75%, reflecting Uber’s transition from heavy losses to consistent profitability. ^[7]

According to historical price data, Uber’s all‑time‑high closing price is about $100.10 (October 6, 2025), with a 52‑week high near $102, leaving the stock trading roughly 10–12% below recent peaks. ^[8]

In other words, Uber is consolidating just below record territory after a huge multi‑year run, which is exactly why today’s news and forecasts matter so much.

The Big Uber Headlines Around December 8, 2025

1. Morgan Stanley Cuts Target to $110 but Stays Bullish

On December 8, 2025, Morgan Stanley analyst Brian Nowak reaffirmed an Overweight rating on Uber but trimmed his 12‑month price target from $115 to $110, a reduction of about 4%. ^[9]

A few important details from the GuruFocus summary of the call and broader analyst activity: ^[10]

Morgan Stanley: Overweight, $110 target (down from $115).
Arete Research (Dec 3, 2025):Upgraded Uber from Neutral to Buy, lifting its target from $82 to $125.
DA Davidson (Nov 5): Buy, target raised from $102 to $108.
BMO Capital (Nov 5): Outperform, target trimmed $113 → $106.
Guggenheim (Nov 5): Buy, target cut $140 → $135.
Wells Fargo (Nov 5): Overweight, target reduced $125 → $120.

Across Wall Street:

Average 1‑year target: about $111–109 per share depending on the dataset, implying roughly 18–21% upside from current levels. ^[11]
Target range:low $78–84, high $150. ^[12]
Consensus rating: around “Strong Buy” / “Outperform”, with no major sell ratings in the mix. ^[13]

Morgan Stanley’s trim is less about a broken story and more about fine‑tuning expectations after a big rally, but it does underscore that upside from here is not unlimited.

2. Uber Launches “Uber Intelligence” – A New Data Platform for Advertisers

The big strategic product news today is the launch of Uber Intelligence, a data‑clean‑room powered insights platform for advertisers:

Uber Advertising is rolling out Uber Intelligence, a tool that lets marketers securely combine their own customer data with Uber’s first‑party ride and delivery data to understand where people travel and what they buy. ^[14]
The system uses LiveRamp’s “clean room” technology, so brands and Uber can match datasets without sharing raw, personally identifiable customer data, addressing intensifying privacy scrutiny. ^[15]
Uber says its ad business is on track for about $1.5 billion in annualized revenue, ahead of its original timeline. ^[16]

Industry analysts quoted in TheDesk.net note that Uber’s trove of location‑rich “terrestrial data” – where and when people actually move through cities – gives it a unique edge vs. ad platforms built mainly on web or retail data. ^[17]

For the stock, the significance is clear:

Advertising is high‑margin versus core ride‑hailing.
It scales with Uber’s existing user base rather than requiring new capex.
It reinforces the long‑term “platform” and “data moat” narrative that many bulls use to justify premium valuations.

3. Dallas Robotaxis Go Live – Uber’s AV Story Gets Real

Just days before today’s session, Uber launched robotaxi rides in Dallas through a partnership with autonomous driving company Avride, part of Nebius Group: ^[18]

Launch date: December 3, 2025.
Location: About 9 square miles covering downtown Dallas, Uptown, Turtle Creek and Deep Ellum.
Vehicles: Fully‑electric Hyundai Ioniq 5 robotaxis equipped with Avride’s self‑driving system.
Roll‑out details:
- Riders may be matched with a robotaxi in the regular Uber app and can opt for a human‑driven vehicle instead.
- The initial fleet is small but is expected to expand to hundreds of vehicles over the next few years.
- Uber and Avride aim to expand autonomous operations to at least 10 cities by 2026. ^[19]

Financial press from outlets like Barron’s and Yahoo Finance has highlighted self‑driving cars as a major reason for the recent strength in Uber stock, arguing that if Uber can skim a “royalty” on AV rides without owning the hardware, its long‑term margins could expand meaningfully. ^[20]

Of course, autonomy cuts both ways: Alphabet’s Waymo is simultaneously pushing to expand driverless operations in markets like Dallas and Chicago, and local gig‑worker groups worry AVs will undercut the earnings of Uber and Lyft drivers, adding political and regulatory uncertainty. ^[21]

4. New Women‑Only Ride Option and Safety Focus

On December 8, Axios reported that Uber has extended its “Women Preferences” feature to New Orleans: ^[22]

Female riders can choose women drivers and even set this preference as default in the app.
Women drivers can opt to receive ride requests only from women (even during busy periods), giving more control over when and with whom they drive.
The feature started as a pilot in Los Angeles, San Francisco and Detroit, and has now expanded to New Orleans and 25 other cities.
Uber cites safety concerns: its latest U.S. safety report counted 2,717 cases of sexual assault and misconduct between 2021 and 2022, though that is down 22% vs. the prior period. ^[23]
The program is facing backlash and a class‑action lawsuit from some male drivers who argue the feature discriminates and limits their earnings opportunities. ^[24]

For investors, this matters less as a direct revenue driver and more as part of Uber’s trust, regulatory and brand narrative. Safety and liability remain key risks; visible action on these fronts can help with regulators and users, even if it introduces new legal challenges.

5. Serve Delivery Robots Expand to Fort Lauderdale

On the logistics side, Uber continues to experiment with automation:

A recent Pymnts/Benzinga report notes that Serve Robotics’ sidewalk delivery robots, already used by Uber Eats in some markets, are now being rolled out in Fort Lauderdale, Florida. ^[25]

Robot deliveries are still tiny in the grand scheme of Uber’s business, but they:

Lower the cost per delivery in dense neighborhoods.
Point to a future where both rides and deliveries are increasingly automated, tying into the same narrative as robotaxis.

6. “AI Losers” List Flags Longer‑Term Tech Risk

Not all recent coverage has been bullish. A widely circulated Investors Business Daily / Wedbush piece placed Uber on an “AI losers” list, alongside names like Adobe and Intel. ^[26]

The gist:

While AI will create huge winners, Wedbush argues some companies could see margins or relevance pressured if they don’t adapt fast enough.
For Uber, the concern is that autonomous vehicles and AI‑powered logistics could shift bargaining power or economics away from its current model if others control the stack.

It’s less a short‑term downgrade and more a reminder that Uber has to stay on the right side of AI and autonomy, not simply hope disruption passes it by.

7. Institutional Flows, Rating Changes and Insider Selling

The last few days have also brought a flurry of institutional and insider activity:

A series of 13F updates tracked by MarketBeat show large investors such as WINTON Group, Natixis, Cerity Partners, Federated Hermes, CalPERS and others either initiating or increasing positions in Uber. ^[27]
At the same time, some firms – notably Brown Advisory and Cresset Asset Management – have trimmed positions, indicating profit‑taking after the rally. ^[28]
A Yahoo Finance piece flagged that Uber insiders sold roughly US$15 million of stock recently, which can sometimes signal caution when a share price is near highs, though insiders sell for many reasons (taxes, diversification, compensation). ^[29]
Separately, Erste Group Bank cut its rating on UBER from Buy to Hold last week, suggesting not all brokers see further upside as compelling at current levels. ^[30]

Overall, flows show active two‑way trading, but with continued net institutional interest in the name.

How Uber’s Fundamentals Look After Q3 2025

Uber’s recent rally isn’t just hype; the underlying business has inflected.

In its Q3 2025 earnings release, Uber reported: ^[31]

Gross Bookings: $49.7 billion, +21% year‑over‑year.
Revenue: $13.47 billion, +20% YoY.
Trips: 3.51 billion, up 22% YoY.
Monthly Active Platform Consumers: 189 million, +17% YoY.
Income from operations: $1.11 billion, +5% YoY.
Net income: $6.63 billion – inflated by a $4.9 billion tax valuation allowance release and $1.5 billion in mark‑to‑market gains on equity investments.
Adjusted EBITDA: $2.26 billion, +33% YoY, with margin improving to 4.5% of Gross Bookings (up from 4.1%).
Free Cash Flow: $2.23 billion in the quarter, up 6% YoY.

Guidance for Q4 2025:

Gross Bookings: $52.25–53.75 billion (17–21% YoY growth).
Adjusted EBITDA: $2.41–2.51 billion (31–36% YoY growth). ^[32]

Independent breakdowns, such as the “Global Royalty on Movement” note from Level‑Headed Investing, emphasize strong trailing twelve‑month free cash flow in the high single‑digit billions, growing around 40–50% YoY, and argue that investors should focus on that cash‑generating ability rather than GAAP net income distorted by tax and investment gains. ^[33]

Segment‑wise: ^[34]

Mobility (core rides): Gross bookings +20%, revenue +20%.
Delivery (Uber Eats and grocery/retail): Gross bookings +25%, revenue +29%, now a major profit contributor.
Freight: Flat, reflecting a tougher freight market.

The numbers support the story that Uber has become structurally profitable at scale, not just occasionally profitable.

Wall Street Forecasts for Uber Stock (2025–2030)

1. 12‑Month Price Targets and Ratings

From the main forecast aggregates:

StockAnalysis.com (32 covering analysts):
- Consensus rating:“Strong Buy”.
- Average 12‑month price target:$108.94, implying about +18% upside vs. ~$92.3 today.
- Target range:$78 (low) to $150 (high). ^[35]
GuruFocus (47 analysts):
- Average target price:$111.45, implying about +21% upside from a reference price around $92.2.
- Range:$84 low to $150 high.
- Average brokerage recommendation: ~1.9 on a 1–5 scale, where 1 is Strong Buy and 5 is Sell (so effectively “Outperform”). ^[36]

In other words, analysts broadly expect double‑digit upside, but with a wide band of outcomes depending on how autonomy, advertising, and competition play out.

2. Revenue and EPS Projections

According to the StockAnalysis consensus: ^[37]

Revenue 2025: $53.05B (up ~20.6% from $43.98B in 2024).
Revenue 2026: $61.45B (up ~15.9% vs. 2025).
EPS 2025:$5.35, about +17% vs. 2024’s $4.56.
EPS 2026:$3.59, which is lower than 2025 due mainly to the one‑time tax benefit and other non‑recurring items boosting 2025’s figure.

On today’s ~$92 share price, that implies:

Forward P/E (2025 EPS): roughly 17x.
Forward P/E (2026 EPS): mid‑20s, although that includes the step‑down from non‑recurring tax items.

Consensus also projects high‑teens revenue growth into 2026 and continued strong free‑cash‑flow generation, suggesting Uber is evolving into a large‑cap growth compounder rather than a speculative cash‑burner.

3. Longer‑Term Outlook to 2030

A recent Yahoo Finance piece on Uber’s stock price prediction notes that some long‑horizon analyst and model scenarios see the stock potentially reaching around the $180–$190 area by 2030, assuming sustained double‑digit revenue growth, expanding margins and successful execution in autonomy and advertising. ^[38]

These long‑range projections are highly uncertain and depend on Uber:

Scaling robotaxis beyond pilot zones.
Maintaining a dominant position in rides and delivery across key markets.
Successfully growing its high‑margin ad and membership businesses.

Valuation Debate: Undervalued Compounder or Fully Priced?

Simply Wall St’s Bull and Bear Narratives

Simply Wall St’s detailed valuation work concludes that Uber appears undervalued relative to its fundamentals under their “Fair Ratio” framework, which suggests a fair PE ratio around 14.3x – lower than where many growth tech peers trade. ^[39]

They outline two competing narratives:

Bull case:
- Fair value around $111 per share, implying ~18% upside from roughly $91.
- Assumes revenue growth around 14–15% per year, driven by cross‑selling between Mobility and Delivery, subscription products like Uber One, autonomous vehicles and high‑margin advertising.
- Sees Uber’s scale, network effects and tech as justifying a higher long‑term multiple. ^[40]
Bear case:
- Fair value around $75 per share, implying significant downside from current levels.
- Assumes a much slower revenue trajectory (~4% per year) and argues that today’s roughly $190 billion market cap already prices in very optimistic 2030 outcomes (~$65–70B revenue and ~22% EBITDA margins), leaving little margin of safety. ^[41]

Even within one framework, the valuation spread is wide – which mirrors the diversity of opinions on the stock.

Are Returns Outrunning Fundamentals?

A Yahoo Finance analysis titled “Uber (UBER): Has the Stock’s Strong Multi‑Year Run Outpaced Its Underlying Valuation?” makes a similar point:

Uber has delivered strong multi‑year share price gains (roughly 40–50% in 2025 alone and multiples over the last three years). ^[42]
The author highlights insider selling and elevated multiples as reasons for some caution, even while acknowledging the improvement in profitability and free cash flow. ^[43]

Put simply, even many bulls acknowledge that Uber is no longer “obviously cheap” after its huge run, and entry price matters.

Technical Picture and Market Sentiment

Technical tools currently lean bullish:

Investing.com’s technical dashboard shows Uber in a “Strong Buy” configuration on the daily timeframe, with most moving averages and short‑term indicators flashing “Buy” and only a few on “Sell.” ^[44]
MarketBeat’s performance table shows positive returns over 1 month and 1 year, but a slightly negative 3‑month performance, consistent with a consolidation just below all‑time highs. ^[45]
A Benzinga options‑flow piece (via MarketBeat) notes active options trading in UBER, with significant call activity around current price levels – a sign of bullish speculative interest – but also warns that high options volume can amplify volatility. ^[46]

In short, the tape and options market remain supportive, though not euphoric.

Key Drivers for Uber Stock Going Into 2026

Putting the news and forecasts together, several big themes are steering the Uber story right now:

1. Autonomy and AI

Dallas robotaxis with Avride are a tangible step toward an “asset‑light” autonomous future for Uber. ^[47]
At the same time, the Wedbush “AI losers” list highlights the risk that autonomous platforms or other AI‑native competitors could squeeze Uber if it fails to keep pace. ^[48]

Net effect: autonomy is both the biggest upside driver and one of the biggest existential risks.

2. High‑Margin Advertising and Membership

The launch of Uber Intelligence and the $1.5B ad‑revenue run‑rate reinforce Uber’s pivot from pure ride‑hailing to a data‑rich media and loyalty platform. ^[49]
Partnerships such as Delta’s SkyMiles integration, which allows members to earn miles on eligible Uber and Uber Eats spend, also deepen engagement and differentiate Uber’s ecosystem. ^[50]

These initiatives support the case for margin expansion without necessarily requiring linear growth in drivers or couriers.

3. Regulatory, Safety and Labor Dynamics

Safety improvements like the Women Preferences feature and ongoing updates to Uber’s U.S. safety report are designed to reduce incidents and legal risk, but can generate new legal challenges, such as discrimination lawsuits. ^[51]
Autonomous vehicles raise labor concerns (for Uber’s driver base and unions) and may prompt new regulation, as seen in debates around Waymo’s rollout in cities like Chicago. ^[52]

Investors have to factor in ongoing regulatory and reputational risk as part of the valuation.

4. Capital Allocation and Ownership

Strong free cash flow gives Uber more flexibility for debt reduction, share repurchases or strategic investments, though management is also investing heavily in autonomy and tech. ^[53]
Institutional ownership remains high, with fresh stakes from large investors but also some profit‑taking and insider selling, which suggests UBER is firmly in the big‑cap institutional rotation game, not an overlooked small cap. ^[54]

Is Uber Stock a Buy Right Now?

From an information and sentiment standpoint as of 8 December 2025:

Fundamentals: Revenue, bookings, trips and free cash flow are growing strongly, and the business is solidly profitable on an adjusted basis. ^[55]
Growth drivers: Robotaxis, data‑driven advertising, logistics automation and partnerships (e.g., Delta, Serve robots) offer new high‑margin growth vectors beyond core rides and food delivery. ^[56]
Valuation: The stock trades around 17x 2025 consensus EPS and near its historical highs, with analysts seeing roughly high‑teens percentage upside over 12 months on average – but some scenarios point to downside if growth or margins disappoint. ^[57]
Risks: Regulatory scrutiny, legal exposure, competition (including from AV‑first players), data‑privacy concerns around Uber Intelligence, and the possibility that recent insider selling reflects management’s view that shares are closer to fair value. ^[58]

Because of that mix, many professional analysts continue to rate Uber as a “Buy” or “Strong Buy,” but with far less margin for error than a year or two ago. Short‑term pullbacks are entirely possible given how far the stock has already run.

Important: This article is for informational and editorial purposes only. It is not investment advice or a recommendation to buy, sell or hold any security. Always do your own research or consult a licensed financial adviser before making investment decisions.

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