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6 September 2025
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61 mins read

Ultimate 2025 Smartwatch Showdown: Apple Watch Series 9 vs Ultra 2 vs SE (and the Competition)

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Apple Watch Series 9 vs Galaxy Watch 6 vs Pixel Watch 2 vs Garmin Venu 3 vs Fitbit Sense 2: The Ultimate Smartwatch Showdown 2025

Key Facts

  • Apple’s 2025 Watch Lineup: The Apple Watch Series 9, Apple Watch SE (2nd gen), and Apple Watch Ultra 2 form Apple’s current smartwatch range, offering choices from mainstream to rugged premium. Series 9 is the flagship all-rounder, the SE 2 is a budget-friendly option, and the Ultra 2 is a high-end, adventure-oriented model.
  • Design & Build Differences: Series 9 continues Apple’s sleek design in 41mm and 45mm sizes with aluminum or steel cases, while the SE 2 uses an older Series 6-era design with thicker bezels and no always-on display [1]. The Ultra 2 stands apart with a large 49mm titanium case (now in natural or black finish) built for extreme durability, 100m water resistance, and an extra Action Button for sports/use in harsh conditions [2] [3].
  • Performance & Displays: Both Series 9 and Ultra 2 run on Apple’s S9 chip – a fast new processor enabling on-device Siri and a nifty “Double Tap” gesture for one-handed control [4] [5]. The Ultra 2’s display is Apple’s brightest ever at 3000 nits, ideal for sunlight [6], while Series 9 hits 2000 nits (double the Series 8) [7]. The SE 2 uses the previous S8 chip (still snappy in daily use [8]) and has no always-on mode, but it runs the latest watchOS smoothly.
  • Health & Fitness Features: Apple continues to lead with comprehensive health tracking. Series 9 and Ultra 2 offer ECG for heart rhythm, blood oxygen monitoring, high/low heart-rate alerts, fall and crash detection, and a wrist temperature sensor for cycle tracking [9] [10]. The Ultra 2 adds specialty sensors like a depth gauge and water temperature sensor for divers, plus dual-frequency GPS for ultra-precise location tracking [11]. The SE 2 covers the basics – heart-rate, fitness/activity tracking, emergency SOS, etc. – but omits advanced sensors (no ECG, SpO₂, or skin temperature) [12]. New watchOS features like sleep apnea notifications require the latest hardware (available on Series 9/Ultra 2 and newer) [13].
  • Software & Ecosystem: All three models run watchOS (Apple Watch Series 9 and Ultra 2 ship with watchOS 10 and are upgradeable to watchOS 11). The experience is consistent across models, with access to thousands of apps and seamless integration with the iPhone ecosystem. In fact, “it’s the deep integration with iOS that makes the Apple Watch the best smartwatch for iPhone users,” as one reviewer noted, enabling Apple Pay, notifications, calls, maps, and more right on the wrist [14]. Apple’s ecosystem lock-in means Apple Watches only work with iPhones (no Android support), but the upside is a polished, feature-rich environment including Fitness+ workouts, Siri voice control, and a robust third-party app store [15].
  • Battery Life & Charging: Battery endurance is where the Ultra 2 truly shines. It is rated for up to 36 hours of normal use (and as much as 72 hours in Low Power Mode) [16], meaning many users get 2–3 days per charge. “The thing we love most is the 2–3 days of battery life, which eliminates the charging anxiety of the other Apple Watch models,” one expert reviewer wrote, calling the Ultra 2 the “peak Apple Watch experience” for power users [17]. By contrast, Series 9 and SE 2 have Apple’s typical “all-day” 18-hour battery life – essentially one day per charge [18] – though they too can stretch to about 36 hours in Low Power Mode [19]. All models support fast charging (around 0–80% in ~45 minutes) via Apple’s magnetic charger.
  • Pricing & Value: Apple Watch pricing spans a broad range. The standard Series 9 starts around $399 (41mm GPS) [20], with higher prices for larger 45mm or cellular-equipped versions. The Apple Watch SE (2nd gen) is Apple’s most affordable at $249 starting price [21], offering tremendous value for core features. The Apple Watch Ultra 2 sits at the top end, priced at $799 for its lone 49mm GPS+Cellular model [22]. Series 9 offers the best blend of advanced features for the price, while the SE 2 targets budget-conscious buyers or families (it’s popular for kids/teens via Family Setup [23]). The Ultra 2, though expensive, justifies its cost for athletes and adventurers who will use its specialized capabilities.
  • Target Audiences:Series 9 is the all-purpose smartwatch for most iPhone users – those who want the latest health features, a sleek design, and strong app support for everyday fitness and communication. Ultra 2 is aimed at enthusiasts: endurance athletes, hikers, divers, or anyone who needs a more rugged watch with pro-grade features (or simply wants the biggest, most advanced Apple Watch). SE 2 is ideal for first-time buyers and gift-givers – it’s “a fantastic starter smartwatch” that covers the essentials and runs the newest software smoothly on its S8 chip [24] [25]. However, tech experts note the SE’s design is now dated and it lacks an always-on display and ECG sensor [26], so it’s best for users who don’t need those advanced extras.

Design and Build Quality

Apple hasn’t radically changed its core design language in recent years, but each model has its own twist:

  • Apple Watch Series 9: It retains the sleek, rounded-square look introduced with Series 7/8. The Series 9 comes in 41 mm and 45 mm case sizes, with a choice of aluminum (lighter, sportier, available in multiple colors including a new pink) or stainless steel (heavier, more premium finishes) [27] [28]. The design features narrow bezels and a bright Always-On Retina OLED display up to 2000 nits for excellent outdoor visibility [29]. Series 9 is 50m water-resistant (swim-proof) and durable for everyday wear, though its sleek case is geared more toward style and general use than extreme sports. Overall, it looks nearly identical to the prior Series 8 – slim and stylish – which is intentional, as Apple saved bigger cosmetic changes for future models.
  • Apple Watch SE (2nd Generation): The SE 2nd gen uses the older Apple Watch case design from the Series 4–6 era. It’s available in 40 mm or 44 mm aluminum only, with slightly thicker borders around the screen and no Always-On display feature [30]. The SE’s display is still a sharp OLED, but it only lights up when you lift your wrist or tap the screen. Visually, the SE looks a bit “boxier” next to a Series 7/8/9 due to the smaller screen-to-body ratio [31]. It shares the same 50m water resistance, so it’s swim-friendly, and has a composite nylon back instead of the higher-end ceramic/sapphire back on the pricier models. The build quality is high for the price point, but the design is a generation behind – a conscious compromise to keep costs down. As one review put it, “the design is starting to look a little old” on the SE 2 [32], though most functionality remains intact.
  • Apple Watch Ultra 2: The Ultra 2 is markedly different in design – larger, louder, and tougher. It has a massive 49 mm case crafted from aerospace-grade titanium, giving it both strength and a relatively light weight for its size. The Ultra’s screen is flat sapphire crystal, surrounded by a raised lip of titanium for protection. It’s the brightest of the bunch at up to 3000 nits, and remains readable even under harsh sunlight or at off-angles [33]. The Ultra 2 is built to military-level durability standards and is water resistant to 100 m, double the depth of the regular models, meaning it’s certified for scuba diving to ~40 m [34] [35]. Unique to the Ultra line are features like the Action Button – an extra orange programmable button for quick actions like starting workouts or dropping waypoints – and dual speakers/sirens for emergency signaling. It’s a bold, chunky design that “won’t suit every wrist type” due to its size [36], but that’s the trade-off for a virtually indestructible adventure watch. The Ultra 2 in 2023 introduced a new black titanium finish option (alongside natural silver titanium) for a stealthier look [37].

In summary, Series 9 is refined and compact for everyday wear, SE 2 is a no-frills throwback design that still looks good (if slightly dated), and Ultra 2 is unapologetically big and rugged. Apple kept the familiar square-with-rounded-corners aesthetic across the lineup, ensuring all three are recognizable as Apple Watches, but Ultra 2 definitely stands out on the wrist.

Performance and Hardware

Under the hood, Apple’s latest watches pack impressively powerful chips and hardware – especially the Series 9 and Ultra 2 – which translate to smooth performance and new capabilities:

  • Apple S9 SiP (Series 9 & Ultra 2): Both Series 9 and Ultra 2 are powered by Apple’s new S9 system-in-package chip, which Apple calls its “most powerful watch chip yet” [38]. The S9 brings a notable jump in speed and efficiency; everyday interactions (swiping through apps, launching workouts, etc.) feel snappier, and Siri voice responses process faster on-device. In fact, Siri requests that don’t require internet (like setting timers or logging health data) can be handled locally on S9 watches, reducing lag [39] [40]. The S9 chip also contains a four-core Neural Engine that enables machine learning features – most famously the new Double Tap gesture. This gesture lets you tap your index finger and thumb together twice to trigger the primary action in an app (answer a call, pause music, snooze an alarm, scroll a widget stack, etc.) without touching the screen [41] [42]. It feels almost magical and is made possible by the S9’s ability to rapidly process data from the accelerometer, gyro, and heart sensor to detect subtle finger movements [43]. In short, the Series 9 and Ultra 2 deliver top-tier performance among smartwatches – reviewers note the watches “feel slick in operation” with zero hiccups [44], and they’re well-equipped for new features in watchOS updates for years to come.
  • Apple S8 SiP (SE 2): The Apple Watch SE (2nd gen) uses the previous-generation S8 chip (from 2022’s Series 8). While a step behind the S9, the S8 was already quite powerful and ensures the SE 2 still performs admirably. Apps launch quickly and animations are smooth; in fact, the SE can run the same latest watchOS 10/11 software as the flagship models without issue. “Thanks to the S8 chip, the SE 2 remains zippy,” even two years on, according to one re-test [45]. However, the S8 lacks the Neural Engine improvements of S9, so the SE 2 does not support the Double Tap gesture or on-device Siri for health queries [46]. Those features are absent on SE because they require the S9’s advanced neural processing. In day-to-day use, most users will find the SE just as fluid for standard tasks (tracking workouts, sending texts, etc.), but it’s a tad less future-proof in terms of cutting-edge features.
  • Displays: All three watches use vibrant OLED displays, but with some differences. The Series 9 has a large Retina OLED that’s always-on and can ramp up to 2,000 nits brightness for visibility in bright light [47]. The Ultra 2 ups the game with a 1.92-inch LTPO OLED that hits a record 3,000 nits at peak – currently the brightest on any smartwatch [48]. This makes the Ultra’s screen extremely easy to read on sunny adventures. The Ultra’s display is also larger in area than Series 9 (though Series 10 in 2024 would later narrow that gap), and it features a unique Modular Ultra watch face option that takes advantage of the big, flat canvas to show extra data around the edges [49] [50]. Meanwhile, the SE 2’s display is a bit smaller and not always-on: it’s bright and sharp when activated, but if you’re coming from an always-on watch you might notice the blank screen when your wrist is down. All models use robust glass (Ion-X strengthened glass on aluminum models, sapphire crystal on steel/Ultra) to resist scratches. In terms of input, the trusty Digital Crown and side button remain on all three models for navigation and Apple’s signature haptic feedback scrolling.
  • Other Hardware: Apple Watch Ultra 2 includes some enhanced hardware not present on the others, such as a second speaker and three-mic array (for louder sound and better voice call quality in windy conditions). It also has a U2 ultra-wideband chip (UWB) (as does Series 9) for Precision Finding your iPhone and integration with AirTag-like location features [51]. All current models feature advanced sensors like an optical heart rate sensor (3rd-gen), always-on altimeter, ambient light sensor, compass, and GPS. Notably, the Ultra 2 and Series 9 support dual-frequency (L1+L5) GPS for superior accuracy – “runners will love the accurate dual-frequency GPS, which aced our city marathon testing,” a reviewer wrote of the Ultra 2 [52]. The SE 2 has the standard single-frequency GPS, which is still precise for most uses but can be a bit less accurate in challenging environments (like urban canyons or dense forests). Lastly, the storage on Series 9 and Ultra 2 is 64 GB, double that of the SE 2’s 32 GB, meaning the higher models can store more music, podcasts, or apps offline – useful if you want to leave your phone behind.

In summary, Series 9 and Ultra 2 deliver cutting-edge performance – they’re fast, responsive, and equipped with Apple’s latest tech (from the S9 chip to UWB), whereas the SE 2 offers solid, last-gen performance that still holds up well for everyday needs. Unless you specifically want the new gesture or might stress your watch with lots of multitasking, the SE won’t feel slow. But if you demand the absolute best or want to “future-proof” for the next few years of software features, the S9-equipped models clearly have the edge.

Health and Fitness Features

Health tracking has become a centerpiece of the Apple Watch, and all three models come with a rich array of wellness functions – though there are important distinctions in the sensors each one carries:

  • Apple Watch Series 9: As Apple’s flagship, the Series 9 offers comprehensive health monitoring. It has an optical heart rate sensor for continuous heart-rate tracking, high/low heart rate alerts, and arrhythmia notifications (irregular rhythm alerts for possible AFib) [53]. It features Apple’s ECG app, which can take a medical-grade single-lead electrocardiogram from your wrist in 30 seconds – helpful for detecting atrial fibrillation – a feature still rare outside of premium smartwatches. Series 9 also includes a Blood Oxygen (SpO₂) sensor to measure blood oxygen saturation, and a wrist temperature sensor (introduced with Series 8) that enables detailed sleep tracking and retrospective ovulation estimates for women’s health [54]. These sensors feed into watchOS’s robust health apps: you get sleep stage tracking, menstrual cycle tracking, the Noise app (warns of loud environment sound levels), and more. New features in 2025 like Sleep Apnea notifications are supported on Series 9, leveraging its sensors and processing to detect signs of sleep apnea (moderate to severe) and alert the user [55]. In terms of fitness, Series 9 covers the gamut: GPS tracking for outdoor workouts (running, cycling, hiking, etc.), swim tracking (it’s water resistant to 50m), and an assortment of workout types from HIIT to yoga with advanced metrics. It also supports Apple’s latest additions like custom workout intervals and the Triathlon multisport mode. In short, Series 9 provides everything Apple currently offers on the health/fitness front.
  • Apple Watch Ultra 2: The Ultra 2 includes all the health features of Series 9 and then some specialized extras geared towards endurance and adventure. It matches Series 9 with ECG, SpO₂, temperature sensing, sleep and cycle tracking, etc., so you’re not sacrificing any core health capability by choosing Ultra. On top of that, Ultra 2 has a Depth Gauge and water temperature sensor that work with the built-in Depth app and third-party dive apps (like Oceanic+) to track scuba dives and snorkeling sessions [56]. It’s certified for recreational scuba diving to 40m and even freediving with proper app support [57] [58]. The Ultra’s advanced dual-frequency GPS provides ultra-accurate distance and route tracking, which trail runners and marathoners appreciate (the Ultra 2 delivered impressively precise results in city marathon tests [59]). The watch also has an upgraded compass app with backtrack functionality and the ability to mark waypoints with the Action Button – critical for hikers exploring off the grid. For safety, Ultra includes a loud 86-decibel siren feature that can attract help from up to 600 feet away if you’re injured or lost outdoors. And like Series 9, Ultra 2 supports crash detection and fall detection, automatically calling emergency services if a severe car accident or hard fall is detected. There are a few minor omissions: despite its outdoorsy focus, the Ultra 2 doesn’t have a built-in blood pressure monitor or glucose sensor (nor do any current Apple Watches; those remain on the horizon technologically). But Apple has leveraged what sensors it does have in new ways: for example, watchOS 11 on Ultra 2 enabled a Wrist Temperature-based sleep apnea detection and a new Vitals app that aggregates health metrics [60] [61]. Overall, Ultra 2 is the Apple Watch for extreme fitness enthusiasts – it not only tracks the usual runs and rides, but also supports diving, climbing (it’s tested in a wide altitude range from –500m to 9000m) [62], and long-distance adventures where battery life and GPS accuracy are paramount.
  • Apple Watch SE (2nd gen): The SE offers a “core Apple Watch experience at a more affordable price” [63], which in practice means it has all the standard fitness tracking capabilities but omits some of the advanced health sensors. What you do get: 24/7 heart rate monitoring (with high/low heart rate alerts and irregular rhythm notifications for AFib) [64] [65], calorie and step tracking, sleep monitoring (basic sleep duration and phases), and all the workout tracking modes (GPS-enabled outdoor tracking, swimproof design for pool workouts, etc.). The SE 2 can still detect hard falls and auto-call SOS, and it has the same new Crash Detection feature thanks to its improved accelerometer and gyroscope – a lifesaving feature that debuted in 2022 on Series 8/SE2. However, the SE lacks the ECG hardware, so it cannot perform electrocardiograms. It also has no blood oxygen sensor and no skin temperature sensor [66] [67]. Consequently, it won’t provide advanced cycle tracking or overnight temperature variation data, and it cannot support the new Sleep Apnea notification (since that relies on blood oxygen and other sensors). Essentially, the SE covers fitness just as well as its pricier siblings – your daily runs, workouts, and activity rings will be tracked accurately, and it even has the latest motion sensors for things like car crash detection – but it is pared down on health diagnostics. Apple positions it as great for users who want the fundamentals: “first-timers get all the essentials… core fitness and wellness monitoring… and even Fall Detection” with the SE [68]. That’s true – it’s a fantastic fitness watch – just note the absence of metrics like ECG or SpO₂ that some competitors (and even Fitbit bands) might offer. For many people, those are nice-to-haves rather than must-haves, especially if budget is a concern.

Across the lineup, all Apple Watches share some key health and safety features. For instance, Emergency SOS (hold the side button to call emergency services) is available on all three. All support Medication reminders, Cycle Tracking (SE logs cycle data but without the ovulation estimates from temp sensing), the Noise app, and Apple’s mindfulness features (Breath/Mindfulness app). Apple’s Fitness and Health apps on iPhone unify the data, so whether you have an SE or an Ultra, your activity rings, trends, and health insights live in the same ecosystem.

One more thing to highlight is that Apple has been adding medical research-grade features across the board via software. For example, irregular rhythm (AFib) detection is enabled on any model with an optical HR sensor (including SE) – it’s FDA-cleared and can notify users of potential atrial fibrillation episodes in the background [69]. Also, all current models support Cardio Fitness (VO₂ max) estimates, fall detection during workouts, and Fitness+ workout syncing. In short, Series 9 and Ultra 2 are at the cutting edge of consumer health tech (with ECGs and more), while the SE 2 covers the foundational features and forgoes the more clinical metrics. Depending on your needs – basic fitness versus advanced health monitoring – that distinction will help decide which watch is right for you.

Software and User Experience

One of Apple Watch’s strongest advantages is its software – specifically how it ties into Apple’s broader ecosystem and the polish of watchOS. All three models run the same core operating system, though the newest watches unlock a couple of exclusive functions.

  • watchOS and Interface: As of 2025, Apple Watch Series 9, Ultra 2, and SE 2 are all capable of running watchOS 10 and the new watchOS 11 (which launched in September 2025). This means the general user experience – from the app grid/list, to notifications, to the redesigned widget Smart Stack (introduced in watchOS 10) – is consistent across the devices. Apps open quickly and the interface is fluid on all models (helped by the S9 and S8 chips). The Ultra 2, thanks to its larger screen, can show slightly more text or bigger buttons, and it has that exclusive Modular Ultra watch face with extra complications. But otherwise, a Series 9 and an Ultra 2 offer the same Apple software features. This includes things like Apple Pay on the wrist for contactless payments, turn-by-turn Maps navigation with haptic taps, message dictation and scribble, and the full integration with iPhone. In fact, when paired to an iPhone, the Apple Watch can act as a convenient second screen for many tasks. The Guardian’s tech editor put it nicely: “Several third-party smartwatches are compatible with the iPhone, but they don’t offer the same level of integration that the Apple Watch does with the phone, iOS, and Apple’s other services. It’s the best smartwatch for iPhone users” [70]. For example, only on Apple Watch can you seamlessly hand off a phone call from your iPhone, unlock your Mac, use your Watch as a camera remote shutter for your iPhone, or have your AirPods automatically switch audio to your watch during a workout. These little ecosystem perks greatly enhance the user experience if you’re an Apple user.
  • On-Device Siri and Dictation: With watchOS 10+, Apple enabled on-device Siri for certain requests on watches with the S9 chip. On Series 9 and Ultra 2, you can ask Siri for health data (“What’s my heart rate?”, “How did I sleep last night?”) and these queries are processed privately on the watch itself [71] [72]. This makes Siri faster and more reliable for those tasks and works offline. The SE 2, with S8, still relies on cloud processing for Siri, so it won’t handle those specific health queries or dictations offline – a minor difference, but worth noting for heavy Siri users. Dictation (speech-to-text) is also a bit faster and more accurate on S9 devices thanks to the improved Neural Engine [73].
  • App Ecosystem: All current Apple Watches have access to the App Store on the wrist, and there are thousands of watchOS apps – from big names like Spotify, Strava, and Uber to niche apps for everything from interval training to astronomy. This is a major differentiator from many competitors (for example, Garmin’s app ecosystem is far more limited). If you like to extend your watch’s capabilities with third-party apps, Apple is second-to-none. You can download apps directly on the watch or through the Watch app on iPhone. Apps generally run very smoothly, especially on the S9 chip. The Ultra 2 doesn’t get special treatment here, but because it’s often used by adventurers, one might install specialized apps (like Gaia GPS for hiking, or a scuba app) – and the hardware supports them well. As Wareable noted in a buyer’s guide, choosing Apple or Wear OS gives you “bustling app stores full of options,” whereas platforms like Garmin or Amazfit don’t have as many third-party apps, limiting you to basic built-in functions [74]. So, all three Apple models benefit from this rich app ecosystem.
  • New watchOS 11 Features: In 2025, watchOS 11 introduced some fresh tricks, such as the Smart Stack widgets, Workout Buddy (AI-powered coaching), new gestures like a wrist double-flick to dismiss notifications, and various quality-of-life improvements (spam call filtering, etc.) [75]. All of these are available on Series 9 and Ultra 2, and most are on SE 2 as well – except where hardware limits apply (e.g., the Double Tap gesture control is advertised as a watchOS 10/11 feature, but it only works on S9-equipped watches). Another example: the Vitals app in watchOS 11 aggregates health metrics, and it runs on all models, but the Ultra 2 and Series 9 will simply populate it with more data (like blood oxygen trends or wrist temperature) that the SE cannot collect.
  • Navigation and Controls: Apple’s interface relies on touch plus the Digital Crown. All models have haptic feedback on the Crown for scrolling. The Action Button on Ultra 2 is an additional control – customizable via settings to launch a specific app or shortcut (commonly set to start a particular workout or drop a Compass waypoint). Series 9 and SE 2 lack this button, but you can replicate some quick actions using gestures or complications. The Double Tap gesture (thumb-index finger pinch) is a unique input method on Series 9/Ultra 2 that has been very well received – it essentially lets you control the watch hands-free when the other hand is occupied (great for cooking timers or when running). This gesture is not supported on SE 2. Software-wise, these watches also support Family Setup (you can set up an SE or other cellular model for a family member without their own iPhone), which is a nice feature for kids or older adults – indeed Apple positions the SE as a good choice for that scenario [76].
  • Connectivity and Compatibility: All models come in GPS-only or GPS+Cellular variants (except Ultra 2, which is cellular by default). Cellular functionality lets the watch work untethered from the iPhone – you can make calls, stream Apple Music, or use Maps with just the watch. It’s the same experience across Series 9 and SE 2 if you have the cellular version; Ultra 2 includes cellular, and given its target users, many will appreciate the ability to send texts or emergency SOS from anywhere. iPhone requirement: It must be stressed that an Apple Watch requires an iPhone to set up and function fully. You cannot pair it with Android at all. This closed compatibility is a conscious trade-off by Apple. It ensures features like iMessage, iCloud syncing, Apple Pay, etc., work seamlessly, but it means if you ever switch to Android, the Apple Watch won’t come along. In contrast, some competing watches (like certain Fitbits or Garmin) can pair with either platform. But the tight iPhone integration is arguably Apple’s biggest selling point – “accessible from your wrist” is how one expert described Apple’s ecosystem services on Watch [77], and that really sums it up: when you wear an Apple Watch, your iPhone’s key features are distilled onto your wrist in an intuitive way.

In everyday use, whether you pick the SE 2, Series 9, or Ultra 2, you’ll be enjoying the same polished software that has made Apple Watch the market leader. Notifications come through reliably (with options to customize or silence them via Focus modes), fitness rings nudge you to stay active, and there are fun touches like new watch faces (Series 9 launched with a playful Snoopy face, for example). The learning curve is small, especially if you’re already an iPhone user – and if you’re not very tech-savvy, Apple Watch can be as simple as you want (you can ignore advanced apps and just use it for time, texts, and step counting).

Finally, Apple’s commitment to software updates gives all these models a long life. Typically, Apple Watches get around 5+ years of watchOS updates. The SE 2 (2022) should get updates for several more years; Series 9 and Ultra 2, being newer, will likely see upgrades well into the late 2020s. That’s an often overlooked aspect of the user experience – the watch will gain new capabilities over time (for instance, if Apple enables a new health metric or app in 2026, your Series 9/Ultra might get it via update). This future-proofing through software is another reason Apple leads in user satisfaction.

Battery Life and Charging

Battery life is a crucial factor for any smartwatch buyer, and here Apple’s watches diverge significantly. Apple has traditionally optimized its watches for a full day (18 hours) of use on a charge – enough to get most people through daily activity and a night’s sleep tracking if topped up – but with the Ultra, Apple broke past the 1-day barrier.

  • Apple Watch Ultra 2 Battery: The Ultra 2 is the battery champion in Apple’s lineup. Apple rates it at 36 hours of normal use, and up to 72 hours in Low Power Mode [78]. In real-world terms, users and reviewers consistently report getting two full days of heavy use (workouts, always-on display, etc.) or even three days with lighter usage or turning off the always-on display. Wareable’s review highlighted that after using the Ultra’s multi-day battery, “returning to a [regular] Series watch is tough” because you get so used to not charging nightly [79]. This endurance addresses one of the Apple Watch’s historical pain points – the Ultra can comfortably track your sleep overnight and still have plenty of juice for the next day’s long hike or an endurance event. Even on a continuous GPS workout, the Ultra 2 impresses: it’s rated for up to 17 hours of GPS workout time (in Low Power Workout mode) [80] [81], which is enough for an ultra-marathon or long adventure race. Essentially, the Ultra 2 is the first Apple Watch that can truly go multiple days between charges for many users, making it far more viable for camping trips or simply reducing “charger anxiety.” It charges via the same magnetic fast charger as other models, reaching about 80% in an hour or so given its larger battery.
  • Apple Watch Series 9 Battery: Apple quotes the familiar “18-hour all-day battery” for Series 9 [82], meaning it’s expected to last from morning to night with typical use (defined as 90 time-checks, 90 notifications, a 60-minute workout, etc. in Apple’s testing [83]). In practice, most Series 9 owners find they end the day with around 20–30% left, so it’s usually a nightly charge routine. If you skip sleep tracking, you could stretch into a second day by using the new Low Power Mode (which disables the always-on display and some background heart measurements). In Low Power, Series 9 can reach about 36 hours [84]. But realistically, Series 9 is a one-day watch for anyone who uses it robustly – similar to its predecessors. The positive spin is that Apple’s fast-charge can give you about 8 hours of juice in just 8–10 minutes (handy if you want to top-up before bed for sleep tracking). Still, compared to some competitors, 18 hours is modest. Apple prioritizes the bright display and powerful performance over multi-day stamina in the Series line. For most users who don’t mind a nightly charging habit, Series 9’s battery is sufficient. It’s unchanged from Series 8 in capacity, but the S9’s efficiency gains basically went into the brighter screen and new features rather than extending battery life.
  • Apple Watch SE (2nd gen) Battery: The SE 2 has essentially the same battery life profile as the Series models – about 18 hours per charge in standard use [85]. Despite lacking an always-on display (which actually helps a bit), the SE’s slightly smaller battery and older chip mean it doesn’t significantly exceed the one-day mark. You can typically get through a full day and overnight if needed, but it will be running low by the next morning. Apple also supports Low Power Mode on the SE, which can push it toward the 2-day mark by cutting down on background tasks. Notably, because the SE’s screen is off most of the time (except when checking the time), some users do report the SE can last longer than 18 hours if you don’t interact with it much. But if you use it for workouts or music streaming, expect daily charging. The SE 2 also supports the fast charging introduced with Series 7 and later, so it charges 0–80% in about 45 minutes and fully in roughly 1.5 hours [86] (with a proper 20W+ USB-C charger).

To put things in perspective: Apple’s own website still advertises “all-day 18-hour battery life” for its mainstream watches [87], which has remained a constant for years. The Ultra stretched that to multiple days, finally addressing a segment of users (hikers, travelers, or just those who hate daily charging). If you wear a Series 9 or SE, you’ll likely charge it each night or incorporate quick top-ups (like during your morning routine or while showering). Many people do this seamlessly – for example, charge while getting ready in the morning, wear all day, then charge 30 minutes before bed to have ~100% for sleep tracking, etc. It’s manageable, but it’s a lifestyle adjustment if you come from a simpler fitness tracker that lasted a week.

Compared to competitors, Apple’s battery life on Series/SE is on the shorter side, but the Ultra 2 closes much of that gap. In fact, 2–3 days from Ultra 2 is similar to what Samsung’s Galaxy Watch Pro gets, though still far from the weeks-long battery of some Garmin devices (more on that in the Competition section). One must remember Apple Watch is doing a lot in those 18 hours – bright color display, many sensors active, etc. Apple’s Low Power Mode (available on all three models) is a handy toggle for times you need to stretch battery: it turns off always-on display and background heart rate readings, among other things, effectively doubling battery life at the expense of some real-time tracking.

Charging convenience: All current Apple Watches use the same magnetic charging puck (with USB-C connector) and can charge from 0 to 80% in about 45 minutes [88]. That fast-charge capability (introduced in 2021) is a huge improvement, as older models took ~2.5 hours for full charge. Now, even if you forget to charge overnight, a quick charge while you have breakfast can add many hours of use. The Ultra 2, having a larger battery, might take a tad longer to hit 100%, but still falls in the ~1 hour to 80% range. Apple does not yet support true “wireless charging” on a Qi pad for Apple Watch – you must use the magnetic puck (or a compatible Apple Watch dock). There were rumors of Apple exploring reverse charging (using an iPhone to charge the Watch) but nothing official yet.

In summary, Series 9 and SE 2 will need daily charging in most scenarios, while Ultra 2 gives you the freedom of multi-day use. If you detest charging or want to wear a watch on multi-day hikes, the Ultra 2’s longevity is a game-changer. But if you’re fine dropping the watch on its charger stand each night like your phone, the Series 9 and SE 2’s battery life is perfectly adequate for a full day’s work and play.

Pricing and Value Proposition

The Apple Watch range spans from mid-tier to luxury pricing, and understanding the value each model offers for its cost is key to choosing the right one:

  • Apple Watch SE (2nd gen) – Starting at $249: The SE 2 is Apple’s budget model. At launch in 2022 it was $279, but Apple later dropped the starting price to $249 in the US [89] (for the 40 mm GPS model; 44 mm and cellular add to the cost). At this price, the SE is arguably one of the best value smartwatches on the market for iPhone users. You get the same core experience – it runs the latest software, has the same processor generation as Series 8, and covers all fundamental fitness tracking – at roughly half the price of a flagship. As a result, it’s been extremely popular for those who want an Apple Watch’s benefits without the premium cost. Tech experts have called it “superb value” for the price [90]. Who is it best for? First-time smartwatch buyers, younger users, or as a gift (Apple also markets it for family setup for kids or older adults). The compromises (no ECG, older design) are relatively minor for the casual user. However, keep in mind the SE 2 is now about three years old in design/tech, and rumors suggest an SE 3 might be coming in late 2025 [91]. If you find the SE 2 on sale (which often dips below $200 during holidays), it’s an even better deal. It’s the “best cheap Apple Watch” by consensus – a Guardian roundup even noted it “offers the basics for just over half the price of the Series 10” and is the recommended budget pick [92] [93].
  • Apple Watch Series 9 – Starting at $399: This is Apple’s mainstream flagship and carries a flagship price. $399 gets you the smaller 41 mm aluminum GPS model; the 45 mm is typically $30–$50 more, and adding cellular is another ~$50–$100 on top (exact pricing varies by region). Stainless steel case versions come at a premium (often starting around $699 with cellular standard). So, a Series 9 can range from $399 up to $800+ in stainless steel with LTE. Most people opt for aluminum GPS, keeping it around that $399–$499 range. At this price point, Series 9 is competing with high-end Wear OS watches and even some luxury fitness watches. The value proposition for Series 9 lies in its full suite of features – you get everything Apple can do (ECG, advanced display, latest chip). It’s the “no-compromise” choice for an iPhone user. It’s also seen as the best all-around smartwatch for most iPhone owners, which justifies the cost if you will use those advanced features daily. For example, if you care about the ECG or the always-on display, the Series 9 clearly offers more than the SE. Additionally, longevity plays a role: buying the latest series means it will feel current for longer and get more years of updates, which can make the higher upfront cost worth it in the long run. Apple does not offer discounts on the new Series in its store, but third-party retailers occasionally have sales (especially as a new model launch nears). According to MacRumors, Series 9 was considered a minor spec bump year [94], so some savvy shoppers even opted to buy Series 8 at a discount instead. But as of September 2025, Series 9 is the latest available (since Series 10/Watch X is not out yet) and remains the “best Apple Watch for most people” in many buying guides [95].
  • Apple Watch Ultra 2 – Priced at $799: The Ultra is Apple’s priciest watch (aside from luxury Hermes editions of the Series). The Ultra 2 launched at $799 in the US [96], and notably there is just one model – 49 mm titanium with GPS+Cellular (cellular is standard). You primarily choose only the band style; the case is one configuration. This price is steep but in line with or slightly below other ultra-premium smartwatches (for instance, some Garmin MARQ and high-end Fenix models run $1000+, and Samsung’s new Galaxy Watch Ultra is $600+). For your $799, you are getting the largest and most durable Apple Watch with features the others don’t have (siren, dive computer capabilities, etc.). It also includes a $99 value of cellular hardware (though you’ll pay monthly for service if you activate it). The Ultra 2 is very much a niche product – its value shines if you need its unique features. For an avid diver, climber, or marathoner, $799 could be justified as it undercuts buying separate devices (like a dive computer + adventure watch). And in terms of user satisfaction, many who invested in an Ultra say they can’t go back, as it’s “the most complete Apple Watch experience” as one reviewer declared [97]. That said, for a casual user, the Ultra is likely overkill and overpriced – if you’re just going to the office and gym, a Series 9 or even SE does 95% of what Ultra does, for much less. It’s telling that Wareable labeled Ultra 2 as “Best premium smartwatch (iOS only)” [98] – it is the top of the line, but targeted at those willing to pay for premium materials and specialized capabilities. One more consideration: as the Ultra is a first-gen (launched 2022) and Ultra 2 a minor update in 2023, Apple did not update it in 2024, which led to significant discounts in some stores by mid-2024 [99] [100]. If you’re eyeing an Ultra 2, watch for sales around holiday periods; even Apple briefly offered rare gift card incentives on it. However, with Ultra 3 on the horizon, the Ultra 2 might hold value as a slightly cheaper alternative if Apple drops its price upon new release.
  • Ongoing Costs: Don’t forget the potential extra costs: If you choose a cellular model, carriers will charge typically ~$10/month to add your watch. Additionally, AppleCare+ for an Apple Watch (optional insurance) costs around $79 for two years for Series/SE, or ~$99 for Ultra, which some might consider given repair costs for cracked screens. Bands are another cost – Apple includes one band, but many people purchase additional bands (Apple’s official bands range $49–$99, but third-party bands are much cheaper). None of these are required, but they can add to the overall investment in the Apple Watch ecosystem.
  • Trade-offs and Value: In terms of bang-for-buck, the SE 2 offers the most affordability, the Series 9 offers the most functionality per dollar for the average user, and the Ultra 2 offers the most specialized features for a high price. If you’re on a strict budget or just want to dip your toes into smartwatches, SE 2 is the clear value winner. If you have an older Apple Watch (Series 4, 5, etc.) and are looking to upgrade, Series 9 gives you all the new bells and whistles without the Ultra’s price. Many reviewers recommend not spending extra on stainless steel Series unless you really prefer the look; it’s often better value to get the aluminum Series and maybe upgrade more often. Meanwhile, the Ultra is comparable in price to buying both a high-end Garmin and an entry-level Apple Watch – Apple essentially combined those into one device.

One key point in favor of Apple Watches at any price: resale value and longevity. Apple Watches tend to hold decent resale value, especially if you upgrade when a new model comes out. And because they receive updates for years, even a lower-end model like SE 2 remains useful longer, which improves its overall value.

In conclusion, there’s an Apple Watch for various budgets. The lineup is strategically tiered: around $250, $400, and $800 price bands. “Whether users are upgrading from earlier models or buying their first, there’s never been a more compelling time to experience Apple Watch,” Apple’s COO Jeff Williams proclaimed at the Series 9 launch [101]. Marketing hype aside, Apple does offer a compelling range – the trick is to buy the one whose features you’ll actually use (and not overspend on the rest).

Target Audience: Which Apple Watch Is Right for You?

Each Apple Watch model is tailored to a specific segment of users. Here’s who will get the most out of each:

  • Apple Watch Series 9 – The All-Rounder for Most Users: The Series 9 is ideal for iPhone users who want a full-featured smartwatch experience. It’s the default choice for those who want to monitor their health closely (ECG, blood oxygen, etc.), use a variety of apps, and appreciate the little conveniences like an always-on display. If you’re someone who will use your watch for everything – fitness tracking, music control, mobile payments, messaging, even as a mini-phone on cellular – the Series 9 is meant for you. It’s also the watch to get if you value having the latest tech (fastest chip, newest features) but don’t need the extreme ruggedness of the Ultra. For context, a casual exerciser or someone focused on improving general health (closing rings, tracking sleep) will find Series 9 more than sufficient. It’s also a great style choice, as it comes in many finishes and can seamlessly go from the gym to the office to a night out with a quick band swap. In short, Series 9 targets the mass market of Apple Watch buyers, from busy professionals to fitness enthusiasts – anyone who wants “the best Apple Watch for most people” [102]. If you had to pick one model to recommend to the average person with no specific niche needs, Series 9 is it. Its target audience overlaps heavily with previous Series models; it’s an iterative upgrade that will satisfy both upgraders from older watches and newcomers willing to invest in a premium smartwatch.
  • Apple Watch SE (2nd Gen) – The Essentials for Budget Buyers and Families: The SE is for the budget-conscious or first-time smartwatch wearer. Apple specifically pitches it as great for kids and older adults when paired via Family Setup (since it has all the safety features like emergency SOS, fall detection, etc., at a lower cost) [103]. If you’re not sure you need all the advanced sensors and just want to test the waters of wearing a smartwatch, the SE 2 gives you the core Apple Watch experience without breaking the bank. It’s also a smart choice for someone whose primary interest is fitness tracking and basic notifications rather than cutting-edge health metrics. For example, if you mainly want to count steps, track workouts, see messages, and maybe try out Apple Pay on your wrist, the SE does all that wonderfully. Parents have bought SEs for teenagers due to the lower cost – it’s an easy entry into Apple’s ecosystem for a young user. Likewise, some seniors prefer the SE because it’s simpler (no need to worry about ECGs, etc.) but still provides crucial features like heart-rate alerts and the security of Crash/Fall Detection. Additionally, the SE is an appealing option for people who want an Apple Watch mostly as a “companion to the iPhone” for convenience, but don’t necessarily care about having the fanciest new feature. It’s often said to be “the Apple Watch for the rest of us.” The one caveat: serious athletes or those with specific health concerns might outgrow the SE’s capabilities and wish they had the Series model – so consider your use case. If you foresee wanting ECG for heart health monitoring or plan to wear the watch 24/7 and analyze lots of health trends, the Series might be worth the extra cost. But for a huge swath of users – students, casual exercisers, or anyone on a tight budget – the SE 2 hits a sweet spot of price and functionality.
  • Apple Watch Ultra 2 – The Adventurer and Athlete’s Power Tool: The Ultra 2 is targeted at a niche but important group: outdoor adventurers, extreme sports enthusiasts, and professionals who need a rugged wearable. Think marathon runners, triathletes, hikers, mountaineers, divers, sailors – those who regularly push beyond the limits of what a normal smartwatch can handle. For these folks, the Ultra offers real benefits: the multi-day battery means you can do an overnight trail run or a weekend camping trip without losing tracking. The enhanced GPS and altimeter help with precise trail navigation and elevation data. The scuba diving features attract recreational divers who can use the watch as a dive computer. And the sheer durability (titanium/sapphire build) gives peace of mind in harsh environments where a regular watch might crack or fail. One reviewer dubbed the Ultra “aimed at weekend warriors who want a superior Apple Watch” for outdoor pursuits [104] – and that captures it well. Even if you’re not an extreme athlete, you might just prefer a bigger watch with a bold look and best-in-class battery – some people buy Ultra for the design statement or because they have large wrists that make the 45mm Series look small. The Ultra also has appeal for those in certain professions (e.g. search and rescue, law enforcement, military) where rugged gear is a must. Of course, the average person probably doesn’t need an Ultra – it’s over-engineered for sitting at a desk or doing light workouts. But if you identify with the description of always being on the go, tackling intense fitness goals, or exploring off the beaten path, the Ultra 2 is built for you. Buyers of Ultra often say it’s the first Apple Watch that truly fits their heavy-duty lifestyle, whereas they may have bounced between Garmin or Suunto devices before for better battery. Now Ultra gives those users an Apple Watch that matches their needs. One could also argue the Ultra 2 is for the “tech enthusiast” who simply wants Apple’s most advanced watch regardless of actual mountain-scaling – and indeed some bought it just to have the top model. That’s a valid audience too, but the design really speaks to an active user base.

To sum up the audiences: If you have an iPhone and want the best everyday smartwatch, go Series 9. If you’re price-sensitive or buying for a less tech-fussy user, the SE 2 is perfect. If you’re a hardcore athlete or adventurer (or just want the biggest and baddest Apple Watch), the Ultra 2 was made for you. Apple has cleverly segmented these products so most people can find a fitting option. And within those groups, you can further personalize with case materials (for Series 9) or different bands to suit style or comfort.

One more upshot: Apple’s segmentation means you don’t necessarily have to buy the newest model to get what you need. For instance, someone whose use-case matches the Series 9’s target but who doesn’t need S9 chip might even opt for a discounted Series 8 or wait for Series 10. Similarly, the SE 2 buyer might consider if waiting for an SE 3 (rumored for 2025) is worthwhile or if the current one suffices. Meanwhile, Ultra 2’s audience might be eyeing Apple’s next move – which leads us into the future outlook.

Looking Ahead: Apple Watch Series 10 (Apple Watch “X”) and Beyond

Apple’s 2025 smartwatch lineup is already robust, but tech enthusiasts are eagerly anticipating what’s next – notably a major 10th-anniversary Apple Watch overhaul. While Series 9 and Ultra 2 represent the current state-of-the-art, credible leaks suggest big changes on the horizon in the next year or two:

  • Apple Watch Series 10 / “Apple Watch X”: Marking a decade since the original Apple Watch (2015), Apple is reportedly planning a substantial redesign for the tenth-generation model. According to Bloomberg’s Mark Gurman, Apple is working on a thinner watch casing, larger displays, and even a new way for bands to attach [105] [106]. Gurman says this ambitious model – dubbed “Apple Watch X” (akin to the iPhone X for the iPhone’s 10th year) – could launch in 2024 or 2025 [107]. One of the headline features would be a magnetic band attachment system that replaces the current slide-in lugs [108]. This could free up internal space currently occupied by the band locking mechanism, allowing Apple to put in larger batteries or new sensors. “Apple is considering a magnetic band attachment to shrink the chassis and beef up the battery,” Gurman reports [109]. The Watch X is also expected to introduce microLED display technology – a next-gen screen with superior brightness and color that would make the OLED screens look dated [110]. MicroLED could significantly improve visibility and efficiency, but it’s a complex tech; some reports indicate Apple’s in-house microLED project faced delays or was even canceled [111] [112]. If not microLED in 2024, we might see it by 2025 or 2026 via a supplier. Additionally, analysts (and patent filings) hint at Apple working on a blood pressure monitoring feature for Apple Watch. Gurman’s Power On newsletter mentioned that the Watch X might be the first to include a blood pressure sensor [113], which would be a huge addition for health tracking (e.g., alerting users to hypertension). However, blood pressure tech in wearables is tricky and may slip to a later model if not ready. Other expected changes in Series 10/X include larger display sizes – Gurman notes new 42 mm and 46 mm case sizes with bigger, edge-to-edge screens are coming [114] (Series 10 in 2024 indeed launched in those sizes per some sources [115]). We might also see new case materials (the Series 10 in late 2024 reportedly added a titanium case option for non-Ultra models [116]). In terms of performance, a next-gen S10 chip would power the device, likely bringing further efficiency and maybe enabling more advanced AI on-device. Given Series 9 was a mild update, Apple seems to have put its effort into this tenth anniversary release – one source called Series 9 “arguably the most minor upgrade in the product’s history,” underscoring that Apple was holding back for the big revamp [117]. Indeed, rumors suggest Apple might move away from the annual upgrade cycle; Gurman noted Apple has considered longer intervals between major Apple Watch updates to deliver more meaningful changes [118]. As of September 2025, the expectation (per insiders and supply chain reports) is that a flagship Apple Watch with these changes – whether named Series 10, X, or something like “Apple Watch X Edition” – is imminent. Apple has an event scheduled for September 9, 2025, and many signs point to this being when we see the anniversary Apple Watch [119] [120]. If you’re an Apple Watch fan considering an upgrade, this could be worth waiting for. Credible sources like Gurman and analyst Ming-Chi Kuo have aligned on the timeline that 2024/2025 is when the major redesign lands, including possible thinner form factor and new health sensors [121] [122]. It’s an exciting prospect: imagine an Apple Watch with a larger, almost bezel-free microLED screen, a sleeker profile on the wrist, and perhaps the ability to non-invasively gauge blood pressure or other new vitals. There’s also talk of Apple further leveraging AI (like the “Workout Buddy” coaching announced for watchOS 11) – the Series 10 might integrate more AI-driven insights for fitness and health, potentially using cloud computation via the iPhone or on-device neural nets.
  • Apple Watch Ultra 3 and Future Ultras: The rugged Ultra line is also due for a refresh. Apple skipped an Ultra update in 2024 [123] – the Ultra 2 launched in 2023 and only got a new black color in 2024 – so all eyes are on a possible Apple Watch Ultra 3 in late 2025. According to leaks compiled by Tom’s Guide, the Ultra 3 is likely to debut alongside Series 11 (the successor to Series 10) in September 2025 [124] [125]. Rumors for Ultra 3 include a slightly larger 2.1-inch display (up from 1.92″, possibly indicating smaller bezels) and perhaps a thinner case despite the bigger screen [126]. Early speculation about Ultra 3 having a microLED display at a sky-high price (over $1000) has been tempered – newer reports say Apple shelved microLED for now, so Ultra 3 will likely stick with an improved OLED [127]. Instead, the focus might be on new features: a built-in camera has been rumored (integrated into the watch case or band for quick snaps or FaceTime – patent filings show Apple’s interest in this) [128] [129]. More plausibly, satellite connectivity for emergency messaging (like the iPhone 14’s SOS via satellite) is rumored for Ultra 3 [130]. This would align with the Ultra’s off-grid adventure ethos – imagine being able to send an emergency text directly from your watch when outside cellular range. Other leaks mention blood pressure monitoring potentially making its way to Ultra 3 as well [131], and possibly even the inclusion of 5G connectivity (current models are LTE). An improved chip (likely S11 by then) with a 4-core Neural Engine might enable new on-watch AI fitness coaching [132]. Battery life could see a bump too, or at least faster charging (one rumor claimed a larger charging coil for quicker juice-ups) [133]. Design-wise, don’t expect a radical change – sources suggest the Ultra 3 will look “similar design to its predecessors” [134], which makes sense as Apple probably wants to keep the Ultra styling consistent for a few generations. Overall, Ultra 3 is gearing up to be a meaningful upgrade for extreme users, and if all these features pan out, it would solidify Ultra’s position as the ultimate adventure smartwatch. Notably, Samsung and others are chasing this segment (Samsung released a Galaxy Watch Ultra in 2024 [135]), so Apple is likely to double down on Ultra’s lead with new tech. Analyst Ming-Chi Kuo has predicted Apple will release Apple Watch Ultra 3 and a new SE 3 in 2025, aligning with that timeline [136]. Kuo also indicated Apple’s earlier plans to introduce microLED in an Ultra around 2025 might have shifted to 2026 or beyond [137], so that might be one for the Ultra 4 or later.
  • Apple Watch SE 3: While less has been leaked about the next SE, it’s worth mentioning that by late 2025 the SE 2 will be three years old. Apple might update the SE (3rd generation) possibly alongside Series 11 or in early 2026. We might see it get an S9 or S10 chip, maybe adopt the Series 7/8/9 larger display design (thus an always-on option, perhaps) – basically moving the baseline up. Gurman noted Apple has considered moving to a two-year or three-year cycle for non-flagship updates [138], so an SE 3 in 2025 would fit a three-year cadence. The Wareable guide even explicitly hints “we’re expecting [SE 2] to be replaced by a newer model in September 2025” [139]. So SE fans can keep an eye out for that, though details are scant.
  • New Sensors & Features on the Horizon: Beyond the specific models, Apple’s long-term roadmap likely includes: noninvasive blood glucose monitoring (they have R&D in this area, which could revolutionize diabetes management – but it’s still likely years away), more advanced sleep apnea diagnostics (building on current notifications), stress monitoring (perhaps via HRV or other metrics – competing watches like Garmin and Fitbit offer stress scores; Apple may enhance its mindfulness apps in response), and perhaps hydration or body temperature tracking improvements. There’s also speculation about Apple eventually adding a skin conductivity sensor (for stress/ sweat detection) or a camera (as mentioned for Ultra 3). The company is also undoubtedly working on improving battery tech – whether via more efficient chips or new chemistry – since making an Apple Watch that can last a week would be a holy grail.
  • Apple Watch “X” Name and Strategy: If Apple indeed names the 2024 model “Apple Watch X,” it would echo the iPhone X in 2017 – a special anniversary branding. It might be sold alongside or instead of “Series 10.” Some rumors suggest Apple could even skip “Series 10” name in favor of X. However, MacRumors refers to a Series 10 with new design in 2024 [140], implying Apple might stick to sequential names. By 2025, they could go to “Series 11” or perhaps “Series X/Series 10” and then “Series 11.” It’s a bit unclear, but the takeaway for potential buyers in 2025 is: a major upgrade is imminent or freshly released, so it’s wise to check the news around September if you’re planning a purchase. In fact, Wareable’s August 2025 advice was to “hold fire over the coming weeks” if possible, because Apple’s next-gen devices were on the verge of announcement [141].

In summary, the future Apple Watches (Series 10/X and Ultra 3) promise to push the envelope with new designs, displays, and health capabilities. Trusted journalist Mark Gurman sums it up: Apple’s working on “its first major redesign in several generations… a thinner ‘Watch X’ with magnetic band attachments, a blood pressure sensor, and a microLED screen either in late 2024 or 2025.” [142] That aligns with what we’ve discussed. For consumers, it means 2025/2026 could bring the most significant Apple Watch improvements in years. If those materialize, Apple will further distance itself from competitors in integration and breadth of features – but speaking of competitors, let’s compare how Apple’s current watches stack up against the best of the rest.

Competition: Apple Watch vs Samsung, Google, and Garmin

Apple may be the market leader in smartwatches, but there are strong competitors, especially for those not using an iPhone. Here’s how the Apple Watch Series 9, SE 2, and Ultra 2 compare to key rivals in the premium and mid-range smartwatch space:

Samsung Galaxy Watch Series (Galaxy Watch 6/7/8 and Watch Ultra)

Samsung is Apple’s primary competitor in high-end smartwatches, especially for Android users. The latest flagship is the Galaxy Watch 8 (launched 2025) and Samsung also introduced a Galaxy Watch Ultra in 2024 to rival Apple’s Ultra [143].

  • Features & Performance: Modern Galaxy Watches run Wear OS (co-developed with Google) with Samsung’s One UI skin. They pack similar health sensors: continuous heart rate, ECG, blood oxygen, and even blood pressure monitoring – something Apple doesn’t have (though Samsung’s BP feature requires calibration with a cuff and is available only when paired to Samsung phones, and regulatory approval varies by region). Samsung’s watches also have built-in GPS, and the new Galaxy Watch 8 notably integrated Google’s AI assistant (code-named Gemini) for a smarter on-wrist experience [144] [145]. This means on a Watch 8 you can ask complex questions to a powerful assistant, which one review called a “game-changing utility” for the platform [146]. In terms of raw performance, Samsung’s Exynos-based processors and Wear OS make for a smooth experience, though arguably not quite as fluid as Apple’s custom S-series chips. Both Apple and Samsung watches can handle notifications, calls, music, etc., with ease. A key difference: app ecosystem. Wear OS has the Play Store, and it’s improving, but Apple’s App Store still has an edge in quantity and quality of apps. That said, many big apps (Spotify, Strava, etc.) are on both.
  • Design: The Galaxy Watch series tends to be round, appealing to those who prefer a traditional watch aesthetic (versus Apple’s squarish design). The Watch 8 comes in 40 mm and 44 mm sizes, and Samsung introduced a new “cushion case design” in Watch 8 that it borrowed from their Ultra model, giving a refined, slim-bezel look [147]. Samsung also often offers a rotating bezel (physical or digital) for navigation – a beloved feature for some, though the Watch 8’s bezel is digital (touch-sensitive) as the physical rotating bezel was only on certain models (like the older Watch 4 Classic and rumored to return on Watch 9). The Galaxy Watch Ultra (2024), Samsung’s answer to Apple Watch Ultra, is a 47 mm rugged watch with a bulkier build, titanium case, and MIL-STD durability [148] [149]. Interestingly, it “resembles the Apple Watch Ultra to a comical degree” in design [150] – a flat screen, beefy case, and even a configurable button. It offers similar water resistance (100m) and dual-frequency GNSS for outdoors [151]. So design-wise, Apple and Samsung now both have a sleek line and an adventure line.
  • Health & Ecosystem: If you have an Android phone, especially a Samsung phone, the Galaxy Watch is arguably the best integrated option. It syncs with Samsung Health or Google Fit, supports Android notifications and calls seamlessly, and in Samsung’s case, some features (like ECG and blood pressure) only work fully if you use a Samsung Galaxy phone (they restrict the ECG app to Samsung Health on Samsung devices by default, though there are workarounds on other Androids). By contrast, Apple Watch requires an iPhone, and is completely incompatible with Android [152]. So, for the large population on Android, Apple Watch isn’t even in play – the Galaxy or Pixel watches are the top choices. That said, if one compares ecosystem richness: Apple’s ecosystem is more cohesive. For example, Apple Watch can unlock your Mac or auto-sync with Apple Fitness+; Samsung’s watch integrates with Google services and Samsung’s phone features (like Camera Controller and SmartThings), which is good but not quite as all-encompassing as Apple’s tight hardware-software synergy.
  • Battery Life: Historically, Samsung’s watches had slightly better battery than Apple’s Series watches but still generally in the 1–2 day range. The new Galaxy Watch 8, especially in the larger 44 mm size, can last around ~1.5 days of typical use [153] (maybe up to 2 days if you’re conservative). The 40 mm Watch 8 is closer to a day. A review noted “the Watch 8 doesn’t solve the line’s biggest weakness: battery life… around a day and a half of use, which means daily charging is still necessary” [154]. That’s similar to Apple’s Series 9 which is about a day. However, Samsung’s Watch 5 Pro (2022) and the new Galaxy Watch Ultra (2024) extended battery to around 2–3 days. Wareable observed that multi-day battery is becoming common in premium models: “moves to extend [battery] to 2–3 days, with the Apple Watch Ultra 2, Samsung Galaxy Watch 5 Pro, and TicWatch Pro 5” leading the way [155]. Indeed, Samsung’s Watch Ultra can hit about 2 days regularly (though some early testers found it inconsistent) [156]. Apple’s Ultra 2 does about the same or slightly better with 2–3 days. So in battery, Series 9 vs Galaxy Watch 8 is roughly equal (both daily charge devices), while Apple Watch Ultra 2 vs Galaxy Watch Ultra are also comparable, each giving multi-day life – though Apple’s Ultra might edge out in reliability of power management [157].
  • Pricing: Samsung undercuts Apple a bit. The Galaxy Watch 8 starts around $299 (40 mm Bluetooth) and up to ~$429 for 44 mm LTE. That’s about $100 cheaper than Series 9’s base price ts2.tech. Even the Galaxy Watch 7/6 from previous years can be found for less, making Samsung a value play for Android folks. The Galaxy Watch Ultra (2024) debuted at $599 – notably $200 less than Apple Watch Ultra’s $799 [158]. Samsung seems to be positioning it as a more affordable ultra-rugged option (perhaps recognizing it can’t match every feature but can offer 80% of the experience for less). For instance, Tom’s Guide pointed out “the Android equivalent, the Samsung Galaxy Watch Ultra, significantly undercuts Apple’s Ultra models at $649” (apparently $649 with LTE) [159]. So, in terms of value, if you’re in the Android camp, Samsung watches give a lot of bang for the buck. But if you have an iPhone, that’s moot because Apple Watch is your only real high-end choice.
  • User Experience: How do they compare in use? Both have rich notification support, voice assistants (Siri vs Google Assistant), and a range of third-party apps. Apple Watch is often praised for its smoothness and more intuitive UI, whereas Wear OS has made strides and offers more customization. One advantage of Wear OS (Samsung/Google) is compatibility – a Galaxy Watch can pair with any modern Android (though some features are Samsung-only), making it more flexible if you switch phone brands. Apple Watch’s big advantage is, as mentioned, integration with Apple’s ecosystem. For example, many reviewers still assert that for iPhone owners, “the Apple Watch’s deep integration with iOS” makes it the superior experience [160] [161]. On the flip side, if you’re an Android user, Apple Watch isn’t even an option – and thankfully, Samsung and Google have stepped up their game to provide an excellent experience on that side.

In summary, Samsung’s Galaxy Watch series is the go-to for Android users seeking Apple Watch-like capabilities. Feature-wise, they now offer almost everything (ECG, etc.), and even some extras Apple lacks (native blood pressure readings). The Galaxy Watch 8 is an outstanding general smartwatch (TechRadar named it the “best Samsung watch… top choice for most Samsung users”, citing its advanced health features and improved design [162]). The new Galaxy Watch Ultra gives Android folks a true rugged option, though one review quipped it “looks ridiculous on smaller wrists” due to its size and noted some software quirks [163] [164]. Overall, if we compare directly:

  • Series 9 vs Galaxy Watch 8: Both are excellent. Series 9 wins for iPhone users due to ecosystem and perhaps a more refined app selection. Galaxy Watch 8 wins for Android users by default, and it offers comparable health tracking and a brilliant display as well. It even introduces cutting-edge AI on the wrist (Google Assistant with Gemini) that Apple doesn’t yet match [165].
  • Ultra 2 vs Galaxy Watch Ultra: Both are large, rugged smartwatches with dual-frequency GPS, dive ratings, etc. Apple Ultra has slightly longer battery and arguably more polished software; Samsung Ultra is cheaper and works with Android. One nit: Samsung’s rugged model in 2024 lacked the beloved physical rotating bezel (something hardcore Galaxy Watch fans missed) [166]. But either way, both companies now cater to the adventurer niche.

Google Pixel Watch

Google entered the smartwatch arena with the Pixel Watch in late 2022 and followed up with Pixel Watch 2 (2023) and Pixel Watch 3 (2024/25). The Pixel Watch is a direct competitor in the mid-premium range, aiming to be the flagship Wear OS watch for Android users (especially those with Pixel or other Android phones who might not want Samsung’s flavor).

  • Design & Build: The Pixel Watch has a distinctive circular domed design – it’s very sleek, with curved glass that blends into the case, giving off a jewel-like vibe. Many praised the first-gen Pixel Watch for its looks; it’s compact (41 mm case for gen1/2, and Google introduced a larger 45 mm Pixel Watch 3 for those who wanted a bigger size) [167]. Materials include stainless steel case and Gorilla Glass (not sapphire). It’s more of a dress watch style compared to the sporty Apple Watch. The display is OLED and now in Pixel Watch 3, brighter and larger (the 45 mm has a noticeably bigger screen than earlier models, and Google shrank the bezels) [168]. It also now has always-on capability like Apple’s. Pixel Watch is 5 ATM water resistant (good for swims, similar to Apple’s 50m).
  • Features & Health: Google took a different approach by deeply integrating Fitbit’s health platform into the Pixel Watch. Every Pixel Watch comes with Fitbit exercise and health tracking, which is quite robust – continuous heart rate (with very good accuracy, as reviewers noted Pixel’s HR tracking is “among the best we’ve tested” [169]), sleep tracking with a Sleep Score, ECG app (Pixel Watch has ECG similar to Apple’s), and blood oxygen (though on gen1 it wasn’t active at launch; gen2/3 utilize it more). They push features like Daily Readiness Score (which measures how rested you are for exercise) – initially behind Fitbit Premium, but Google made some of these available to all Pixel users [170]. The Pixel Watch 3 added a new Cardio Load metric for training insights [171]. It lacks a skin temperature sensor that Apple has, and doesn’t do blood pressure. Stress tracking is done via the Fitbit app (based on heart rate variability, etc.), but one reviewer found it “baffling” or not very useful [172]. Pixel Watch’s adoption of Fitbit is a strength – many find Fitbit’s health metrics user-friendly and insightful – but also a dependency (you often need the Fitbit app and possibly subscription for full historical data). For Android users who prefer Google’s ecosystem, Pixel Watch is the counterpart to Apple Watch: deep integration with Android (especially Pixel phones for things like Camera control, etc.), Google Assistant on wrist, Google Wallet, Maps, Gmail notifications, etc.
  • Performance & OS: Pixel Watch runs Wear OS (with Google’s own UI touches). The first Pixel Watch had an older chip, but Pixel Watch 2 moved to a Qualcomm chip, and by Pixel Watch 3 we assume further improvements. Pixel Watch 3 and upcoming 4 run Wear OS 4 and soon 4+ – so the OS is modern and smooth, though some noted Pixel Watch (gen1) could be occasionally sluggish due to its chip. The newer ones improved that. App support is strong (as Wear OS has many apps). One advantage Pixel had: it launched with features like on-watch Google Assistant and deep smartphone tie-ins. For example, if you’re a Google user (Gmail, Calendar, etc.), Pixel Watch integrates those well. Apple Watch still has the edge in third-party app ecosystem and polished animations, but Google’s catching up. A differentiator: Pixel Watch doesn’t have as many hardware buttons; it has a crown and one button, similar to Apple’s digital crown concept.
  • Battery Life: This was a pain point for the first Pixel Watch – it barely got 24 hours (without always-on, maybe 30 hours at most). However, Google improved this with Pixel Watch 2 and especially Pixel Watch 3 (45 mm). According to Wareable, the new 45 mm Pixel Watch 3 “consistently lasted over 48 hours with always-on display enabled, and up to three or four days with conservative settings”* [173]. That’s a huge leap and puts it in line with or better than Apple’s non-Ultra watches. The smaller Pixel Watch (41 mm) still only gets ~24–30 hours [174]. But the fact an Android smartwatch can now hit 2-3 days is noteworthy – it actually exceeds Series 9 by a fair margin. This gives Android users an option if they value battery – without having to go to a bulky watch. For Apple, you’d need an Ultra to approach that multi-day life, whereas Pixel Watch 45mm does it in a relatively slim package. Of course, Apple might counter this with Series X improvements. But as of 2025, Google closed the battery gap for their watch.
  • Ecosystem Compatibility: The Pixel Watch (and any Wear OS watch) works with any Android phone (Android 8.0+ typically). So you’re not locked to Pixel phones – you can use a Samsung phone with Pixel Watch if you prefer Google’s style over Samsung’s watch. That flexibility is nice. On the flip side, no Wear OS watch works with iPhone now (Google dropped iOS support on new Wear OS). So if you have iPhone, Pixel Watch isn’t available to you (you’d go Apple Watch or some cross-platform like Garmin). This division means Apple Watch vs Pixel Watch directly compete only in the sense of attracting someone who might switch phone ecosystems. Generally, it’s about giving Android users a watch as good for them as Apple Watch is for iPhone users.
  • Pricing: The original Pixel Watch was $349; Pixel Watch 2 around $349 as well; Pixel Watch 3 might be similar or slightly higher for the 45mm. This places Pixel generally a bit cheaper than Apple Watch Series (which start $399). Given its stainless steel build and included Fitbit Premium trial, many saw it as reasonable. Often you can find Pixel watches on sale (Pixel Watch 2 was seen for ~$300 frequently). So value-wise, Pixel Watch is competitive – you get premium materials and features at mid-300s price. There’s no direct equivalent to Apple’s SE since Pixel doesn’t have multiple tiers – they just have one model, more akin to Apple’s flagship. But with Pixel Watch 3 adding a size, there’s more choice now.

In essence, Pixel Watch is the “Apple Watch for Android” in concept. It excels in style and health tracking thanks to Fitbit integration. Reviews have called the Pixel Watch “remarkably refined and well-rounded” for a second-gen product [175]. One of Wareable’s top picks was Pixel Watch 3 as “best smartwatch for Android users” in 2025 [176]. The fact that Google addressed battery concerns in the larger model is a big step. Apple might still lead in certain areas (Apple’s silicon efficiency, for example, or its more mature app ecosystem), but Google is closing the gap fast.

From a consumer perspective, if you have an iPhone, Apple Watch (Series or Ultra) is virtually a no-brainer as long as it fits your budget. If you have an Android phone, Apple Watch isn’t even on the table, so your top picks become Pixel Watch or Samsung’s Galaxy Watch, depending on preference. Pixel Watch’s advantage over Galaxy is arguably design and the Fitbit ecosystem (some prefer Fitbit’s simpler UI for health stats over Samsung Health). However, Samsung’s watches often have more raw features (like that blood pressure monitor, and more phone-like capabilities) and more models to choose from.

One expert quote that illustrates the competition: “In terms of devices available today, we rank the Apple Watch Series 10 as the best for most people. Still, it’s not for everyone — and can’t be paired with an Android phone. If you need an alternative, consider the Samsung Galaxy Watch 8 or Google Pixel Watch 3/4.” [177] This underscores that for iPhone users Apple Watch is king, but Android users have excellent options in Samsung and Google’s watches.

Garmin and Other Premium Fitness Watches

Garmin represents a different class of competitor – not as much a direct “smartwatch” rival in app ecosystems, but a favorite for serious fitness and outdoor enthusiasts. Garmin’s high-end models (Fenix, Forerunner, Epix, Venu series) often come up as alternatives to Apple Watch Ultra or even Series, especially for those who value battery life and advanced training metrics over smart features.

  • Fitness and Sports Features: Garmin is renowned for its sports science. Watches like the Garmin Fenix 7 / 8 series or Forerunner 965 offer extremely detailed tracking: multi-band GPS (even before Apple did), tons of running dynamics (cadence, stride length, training load, recovery time), on-watch topographic maps for navigation, and specialized modes for hiking, golf, skiing, etc. They often include things Apple lacks like native interval workout creators, triathlon modes (Apple added a duathlon/triathlon multi-sport mode recently though), and coaching programs (Garmin Coach). If you’re an athlete training for a marathon or triathlon, Garmin’s platform gives deeper insight into performance (VO₂ max, training effect, load focus, etc.). Apple Watch, while capable in many sports, is generally seen as not as granular for training analytics; it often relies on third-party apps if you want that level of detail.
  • Health features: Garmin has basic health tracking (24/7 HR, stress scores via HRV, Body Battery energy metric, sleep tracking with scoring, SpO₂ on many models). But until recently, they lacked more medical features – however, Garmin did introduce ECG on one model (the Venu 2 Plus got an ECG feature cleared in 2023, albeit very limited rollout). Overall, if you need ECG or advanced atrial fib notifications, Apple is better. Garmin focuses on fitness/ wellness, not diagnosing conditions (though their newer watches can do alerts for abnormal heart rate and even detect suspected AFib at night via the Health Snapshot feature). Garmin also doesn’t have fall detection or car crash detection. So for safety features, Apple Watch (and Pixel/Samsung with fall detection) are ahead.
  • Smart Features and Apps: This is Garmin’s weakness compared to Apple/Samsung. Garmin watches do support notifications (for any phone – they work with both iOS and Android, though with iPhone you can’t respond to texts unless it’s an Android). Some models have music storage and Spotify sync, NFC payments (Garmin Pay), and even the ability to answer calls on the watch (the Venu 2 Plus and newer have a speaker/mic). But the third-party app ecosystem (Connect IQ) is small. You might find a watch face or a niche data field app, but nothing like the breadth of Apple’s App Store. Garmin’s philosophy is more self-contained device. Many Garmin users don’t care about apps; they care about battery and ruggedness.
  • Battery Life: This is where Garmin shines. Because many Garmin models use memory-in-pixel transflective displays (which are not as vibrant as OLED but extremely power-efficient, and actually more visible in bright sun), they can last a week or two on a charge easily. For example, a Garmin Fenix can go 1–2 weeks with moderate use, and some simpler models or ones with solar charging can push 3–4 weeks. Even Garmin’s AMOLED line (like Garmin Venu series or Epix) have much better battery than Apple/Samsung because Garmin heavily optimizes or allows you to tune settings. The Garmin Venu X1 (2025), which has an AMOLED screen and is thin and stylish, was criticized for only managing 2 days with always-on [178] [179] – but that’s considered “deeply un-Garmin-like battery life” [180]. In other words, Garmin’s idea of a poor battery was 2 days, which for Apple is normal. Many Garmin wearers get used to charging once a week or less, which is a big draw if you hate daily charging. To illustrate: Wareable noted “other smartwatches now last more than a week, with Fitbit, Huawei, Amazfit, and Garmin all pushing longer runtimes” [181], highlighting that Apple and Wear OS’s 1–2 day life is a turn-off for some people.
  • Ecosystem Compatibility: Garmin watches are platform-agnostic: they work with iPhone or Android via the Garmin Connect app. If you’re an iPhone user who doesn’t want an Apple Watch (maybe you prefer a robust, long-lasting watch), Garmin is often the pick. You won’t get iMessages or Apple-specific integrations, but you get basic notifications and the benefit of Garmin’s ecosystem (which is very strong in web tools for analyzing workouts, etc.).
  • Use Case & Target Audience: A Garmin (especially Fenix/Epix or Forerunner) is ideal for outdoor adventurers, endurance athletes, and data nerds for fitness. For example, if you’re doing multi-day backpacking, a Garmin can track with GPS for days where an Apple Watch would die in hours (unless it’s an Ultra in low power mode, but even then Garmin wins). Or if you’re a cyclist who goes on century rides, Garmin’s battery and sensor support (they connect to things like bike power meters via ANT+ or Bluetooth) make them better training tools. Apple Watch is catching up (adding Bluetooth sensor support in recent updates), but Garmin has decades of experience in that field.
  • Pricing: Garmin’s lineup is broad: mid-range models like Venu 3 or Forerunner 265 are around $400–$500 (similar to Apple Series price), and high-end like Fenix 7/8, Epix, MARQ can range $700 to $1,000+. So price-wise, a top Garmin can even exceed Apple Watch Ultra. You pay for those specialized capabilities and materials (sapphire lenses, titanium bodies on some). However, Garmin does offer some cheaper ones around $200–$300 (like older Vivoactive or Instinct for rugged basic use). But those might be less “smartwatchy” and more fitness-focused.
  • Comparison to Apple Watch Ultra: The Ultra 2 was clearly Apple’s play into Garmin’s territory. It offers some things Garmin does – longer battery (though still not weeks), high durability, GPS accuracy. But Apple still falls short on longevity and some niche features (Garmin has things like offline mapping and point-to-point navigation that Apple’s Maps doesn’t replicate in backcountry). One reviewer of Ultra 2 loved it but admitted “native outdoor apps [on Apple] require refinement, with mapping, navigation, and analysis underdeveloped compared to Garmin”, though noting you can use third-party apps to extend the Ultra’s capabilities [182]. Garmin is basically the gold standard for navigation and training analytics, whereas Apple is more user-friendly and general purpose.
  • Hybrid Approach: Some consumers actually use a Garmin for serious training and an Apple Watch for daily life. But that’s expensive. The question to ask is: do you prioritize smart features (calls, apps, payments) or do you prioritize battery and advanced fitness? If the former, Apple/Pixel/Samsung are better. If the latter, Garmin is appealing.

Overall, Garmin competes by not directly competing – they target a segment of users that Apple Watch could serve but maybe not as deeply. The new Garmin Venu X1 (2025) is interesting because it’s Garmin trying to look and feel more like a true smartwatch (thin, titanium, AMOLED display) [183], but as Wareable’s review said: “While it has basics like offline Spotify and call support, it isn’t a true smartwatch rival to Apple or Samsung. The Venu X1 is for a specific user: a dedicated Garmin fan who has long craved a more elegant design and is willing to trade battery life and key features to get it.” [184] [185]. That sums it up: Garmin can make a pretty smartwatch, but then it lost its signature battery advantage and still lacked things like ECG or a large app store. So even Garmin’s attempt at an Apple Watch competitor shows the inherent trade-offs.

In a nutshell:

  • If you’re a hardcore athlete or outdoorsperson, a Garmin (or similar sports watch like a Polar or Suunto) might serve you better than an Apple Watch, unless you specifically want the latter’s smart features. Many mountaineers, ultrarunners, etc., choose Garmin for reliability and battery.
  • If you’re a general consumer or casual fitness user, Apple/Pixel/Samsung provide a more rounded experience with lifestyle features.
  • Garmin’s premium watches often pair with both Android and iPhone, attracting some iPhone users who prefer Garmin’s approach but then they sacrifice the rich iOS integration Apple Watch would offer.

Other notable competitors: Amazfit, Huawei, Fitbit etc., which often offer great battery and solid basics at lower prices, though with trade-offs in software. But the question specifically mentioned Garmin as a key competitor in premium, which is apt.

Finally, let’s talk pricing and ecosystem differences succinctly:

  • Apple Watch: Only works with iPhone, $249 (SE) to $799 (Ultra). Best integration, lots of apps, okay battery (Ultra good).
  • Samsung Galaxy Watch: Only works with Android (full features best on Samsung phones), ~$300–$400, lots of features, Wear OS, 1–2 day battery (except their Ultra ~2-3 days). Great for Android users, not for iPhones.
  • Google Pixel Watch: Android only, ~$350, stylish and integrates Fitbit health, now multi-day battery on larger model. Great choice if you prefer Google’s ecosystem.
  • Garmin: Works with iOS/Android, broad price range $300–$1000+. Excels in fitness tracking and battery (days to weeks), but limited “smart” functions (apps, voice assistants, etc.). Ideal for athletes/outdoor adventurers and those who dislike frequent charging.

We can wrap up with an expert sentiment: for example, TechRadar’s best smartwatch list had Apple Watch Ultra 2 as the “best watch overall” in 2025, but they also had Samsung, Pixel, and Garmin picks for specific categories [186] [187] [188]. In fact, TechRadar stated: “Despite the upgrades of Series 10, the Apple Watch Ultra 2 remains the best smartwatch on the market… Just remember you’ll need an iPhone to use one.” [189] and then recommended Galaxy Watch 8 for Samsung users and Pixel Watch 3 for Google users, etc.

So the competitive landscape is largely split by ecosystem. If you’re in the Apple world, the Apple Watch is dominant. If you’re in Android, Samsung and Google have basically filled that gap, and if you’re a specialist user, Garmin sits sort of outside that dichotomy offering something else entirely.

Conclusion

Apple’s 2025 smartwatch lineup – Series 9, SE 2, and Ultra 2 – showcases the company’s prowess in blending technology, health, and style. Each model serves a distinct audience, from the everyday user to the extreme athlete, all benefitting from the seamless iPhone integration that has made Apple Watch the gold standard for iPhone owners [190]. While Series 9 offers the latest features and performance for most users, the SE 2 delivers core functionality at an affordable price, and Ultra 2 pushes boundaries with multi-day battery and rugged design for those who demand more.

Looking forward, credible reports point to Apple upping the ante with a major “Watch X” redesign and next-gen health sensors on the horizon [191]. But even as Apple innovates, the competition isn’t standing still. Samsung’s Galaxy Watch and Google’s Pixel Watch are now formidable alternatives for Android users, each mirroring many of the Apple Watch’s strengths in their own ecosystems [192]. And for fitness die-hards, brands like Garmin offer capabilities and endurance that challenge Apple’s Ultra on a different front.

The good news for consumers is that 2025 offers an unprecedented array of excellent smartwatch choices. Whether you prioritize the polish and app ecosystem of an Apple Watch, the phone-independent flexibility of a Garmin on a week-long adventure, or the native Android integration of a Galaxy or Pixel watch, there’s a device tailored to your needs. The Apple Watch Series 9, SE 2, and Ultra 2 set a high bar – from design and performance to health and longevity – and they illustrate why Apple continues to lead in smartwatch customer satisfaction. But as this report shows, the gap is closing. The smartwatch market’s latest chapter is a true showdown: Apple versus the rest, each excelling in different areas of features, ecosystem, and value.

One thing is clear: whether you’re an iPhone loyalist eyeing an upgrade or an Android user evaluating your first smartwatch, there’s never been a more feature-packed, competitive, and exciting time to strap on a smart companion to your wrist.

Sources:

  1. Apple Newsroom – Apple Watch Series 9 Press Release [193] [194]
  2. Apple Newsroom – Apple Watch Ultra 2 Press Release [195] [196]
  3. Wareable – Apple Watch Ultra 2 Review/Best Smartwatches 2025 [197] [198]
  4. Wareable – Apple Watch SE 2 re-test (2024) [199] [200]
  5. MacRumors – Gurman on Apple Watch X Redesign [201] [202]
  6. The Verge – Report on Apple Watch X and Series 9 [203] [204]
  7. Wareable – Best Smartwatch 2025 (Conor Allison) [205] [206]
  8. TechRadar – Best Smartwatches 2025 (Matt Evans) [207] [208]
  9. Wareable – Samsung Galaxy Watch 8 Review [209] [210]
  10. Wareable – Google Pixel Watch 3 Review [211] [212]
  11. Wareable – Garmin Venu X1 Review [213] [214]
  12. The Guardian – Best Apple Watches 2025 (Samuel Gibbs) [215] [216]
  13. Tom’s Guide – Apple Watch Ultra 3 rumors [217] [218]
  14. TechRadar – The best smartwatch 2025: “Apple Watch Ultra 2 remains the best” [219] [220]
EVERY Apple Watch compared😀#applewatch
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