NEW YORK, Jan 3, 2026, 20:53 ET — Market closed
- Via Transportation shares closed down 6.3% on Friday, after touching $27.17 at the session low.
- Treasury yields rose as Wall Street ended mixed on the first trading day of 2026.
- Traders are watching the Jan. 9 U.S. jobs report and Jan. 13 CPI for clues on interest rates.
Via Transportation, Inc. (NYSE: VIA) shares fell 6.3% on Friday to close at $27.18, after trading as low as $27.17, market data showed.
The drop stands out because Via is a recent IPO and trades like a growth stock — a category that can swing sharply when investors reprice interest-rate expectations.
That timing matters with markets heading into the first full week of 2026 and a heavy U.S. data calendar that could reset the outlook for Federal Reserve policy, starting with the monthly jobs report on Jan. 9. (Reuters: 1 )
U.S. stocks ended mixed on Friday, with the Dow and S&P 500 posting gains while the Nasdaq edged lower, as Treasury yields climbed, Reuters reported. (Reuters: 2 )
“Value is outperforming growth,” said Jed Ellerbroek, portfolio manager at Argent Capital, in comments reported by Reuters. (Reuters: 2 )
Via sells software and technology-enabled services that help cities and transit agencies plan routes, dispatch vehicles and manage on-demand services, pitching the platform as a way to modernize public transit operations.
The New York-based company went public in September, raising about $493 million in an IPO priced at $46 a share, Reuters reported. At Friday’s close, the stock was about 41% below that offer price. (Reuters: 3 )
In its most recent quarterly update, Via reported third-quarter revenue of $110 million and said its platform annual run-rate revenue — an annualized pace based on recent results — was $439 million. It reported an adjusted EBITDA margin of negative 8%, a profitability measure that strips out interest, taxes and certain non-cash and one-time items. (Company release: 4 )
Via also forecast fourth-quarter platform revenue of $114.6 million to $115.1 million and an adjusted EBITDA loss of $8.5 million to $7.5 million, according to the same release.
The company’s most recent press release on its investor relations site is a Dec. 15 announcement that it would acquire Downtowner, a transportation technology company focused on “destination cities,” in a deal Via said would expand its product offering. (Company release: 5 )
Before markets reopen on Monday, investors will be watching whether Friday’s rise in yields extends and whether the market’s rotation toward value continues — a backdrop that can weigh on smaller, recently listed growth names.
The Jan. 9 employment report and the Jan. 13 consumer price index are the next key U.S. catalysts for rate expectations, with fourth-quarter earnings season also starting to pick up later in the month, Reuters reported. (Reuters: 6 )
For Via specifically, traders will also focus on the stock’s recent range after Friday’s sharp drop: shares traded between $27.17 and $29.25 in the session, with about 579,000 shares changing hands. A push below Friday’s low would mark new ground, while a move back above the prior close near $29 would indicate buyers are stepping back in.
