Why AppLovin (APP) stock price slid 6% Friday

New York, Jan 16, 2026, 16:41 EST — After-hours

APP held steady in after-hours trading, last seen at $567.88, just shy of its $568.76 close. (Public)
Evercore ISI kicked off coverage on AppLovin with an Outperform rating and set a $835 price target, dubbing it the “dominant” player in mobile gaming ad tech, while noting its growing foothold in e-commerce. (TipRanks)
AppLovin announced it will release its fourth-quarter and full-year results on Feb. 11, after U.S. markets close, with a management webinar to follow. (Business Wire)

AppLovin shares dropped 6.3% Friday, ending the day at $568.76. Trading ranged from $560.05 up to $615.98, with roughly 8.5 million shares swapping hands.

The decline extends a volatile run for the mobile advertising platform, marked by sharp daily swings that catch investors off guard. With a long weekend coming and earnings due in February, expectations for the next report are ramping up.

Evercore ISI dropped a buy-equivalent call on AppLovin this week, but it barely moved the tape. Analyst Robert Coolbrith highlighted growth beyond just mobile gaming, noting AppLovin’s e-commerce efforts as “a material TAM expander” — meaning a significant boost to the total addressable market. (Investors)

Barron’s pointed out the stock took a sharp dive Wednesday despite Evercore kicking off coverage. Broader tech weakness dragged down sentiment. The iShares U.S. Technology ETF dropped 1.8% that day, Barron’s reported. (Barron’s)

AppLovin announced it will release its fourth-quarter and full-year 2025 results after the market closes on Feb. 11. CEO Adam Foroughi and CFO Matthew Stumpf will host a webcast at 5 p.m. ET, the company said. (AppLovin)

Investors are closely tracking whether AppLovin’s AI-driven advertising platform, “Axon,” continues to boost results as the company expands further into e-commerce, according to a Zacks research note featured on Nasdaq.com. The note also highlighted ad-tech rivals like The Trade Desk and Unity Software, pointing out their reliance on automation and machine learning to sharpen ad targeting and enhance returns. (Nasdaq)

The downside remains clear: even a hint that ad demand is fading or that e-commerce growth is lagging behind bullish bets could slam a stock driven as much by momentum as by fundamentals.

Regulatory risk continues to loom. Bloomberg News reported in October that the U.S. Securities and Exchange Commission is investigating AppLovin’s data-collection practices. Reuters noted then that the SEC hasn’t formally accused the company or its executives of any misconduct. (Reuters)

Next week’s schedule is shifted by the calendar. U.S. markets will be closed Monday in observance of Martin Luther King Jr. Day. Trading picks up again Tuesday. (New York Stock Exchange)

Another key event ahead is earnings season. Nasdaq shows AppLovin set to release its results after the market closes on Feb. 11. (Nasdaq)

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A dedicated markets reporter, she covers stocks, macroeconomics, and major business developments with a sharp eye for detail and accuracy.

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