Paris, January 10, 2026, 21:37 (CET) — Market closed
- L’Oreal shares rallied on Friday after UBS upgraded the stock and raised its target price.
- JPMorgan put the name on a “positive catalyst watch” list, Reuters reported.
- Next test is whether gains hold into the Feb. 12 annual results.
L’Oreal SA (OR.PA) shares last closed up 6.32% at 385.85 euros on Friday after UBS upgraded the French cosmetics group. The stock rose from 362.90 euros a day earlier and traded between 372.80 and 385.85 euros, leaving it about 5.5% below its 52-week high. 1
The rally matters now because it lands with investors already looking beyond the first weeks of January and toward L’Oreal’s annual results, where the company will set the tone for 2026. Big broker calls can shift positioning fast in a stock many funds hold for steadier cash flows.
UBS analyst Guillaume Delmas lifted his rating to buy from neutral and raised his price target — an estimate of where the stock could trade over the next 12 months — to 430 euros from 367. He said L’Oreal offers the “rare combination” of improving operational momentum, upside to consensus estimates and a “compelling valuation.” 2
J.P. Morgan also placed the stock on a “positive catalyst watch” list, Reuters reported. 3
The CAC 40 rose 1.31% in the same session, while L’Oreal was up about 6% in late Paris trading, the company’s investor relations site showed. 4
At 385.85 euros, UBS’s target implies roughly 11% upside, before any dividend. That does not make it a free ride; it just tightens the focus on what management says about demand and costs.
Technically, the first support is the prior close around 363 euros; a dip back through that would turn Friday’s surge into a one-day story. On the upside, the next clear marker is the 52-week high near 408 euros, with 400 in between.
Macro risk is also back on the board next week, with U.S. consumer price index data for December due on Jan. 13. The print can jolt global equities and the euro, both of which feed into sentiment for multinational consumer names. 5
But upgrades can fade fast if the annual results re-open doubts about pricing power or growth in key regions. A cautious outlook or any hint of margin strain could pull the stock back toward the mid-360s.
L’Oreal is due to publish its 2025 annual results after the market on Feb. 12, followed by a financial information meeting on Feb. 13, its financial calendar shows. 6
With Paris shut for the weekend, investors will gauge whether Friday’s repricing holds when trading restarts on Monday. The bigger test sits on Feb. 12.
