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Why Western Digital stock is jumping today: WDC rides CES-fueled AI storage rally
6 January 2026
1 min read

Why Western Digital stock is jumping today: WDC rides CES-fueled AI storage rally

New York, Jan 6, 2026, 13:08 EST — Regular session

  • Western Digital shares rose about 16% in early afternoon trading, tracking a broader jump in storage and memory stocks
  • Investors pointed to CES chatter and renewed bets on AI-driven demand for data infrastructure
  • Traders are watching Friday’s U.S. jobs report for clues on the Federal Reserve’s rate path

Western Digital shares jumped 15.8% to $217.54 in early afternoon trade on Tuesday, as investors piled back into data-storage names tied to AI infrastructure spending. AP News

The move matters because storage and memory names have become a proxy for AI capital spending. Samsung co-CEO TM Roh called the current supply squeeze “unprecedented,” as makers divert capacity to high-bandwidth memory — specialized DRAM used in AI servers — and prices in some segments have more than doubled, TrendForce data show. Reuters

Buying picked up as Wall Street weighed a fresh round of CES headlines, with keynote speeches from AI executives drawing traders back into the theme. “Keynote addresses … had reinvigorated the AI trade,” Art Hogan, chief market strategist at B. Riley Wealth, said. Reuters

Peers also climbed sharply: Sandisk was up 23.6%, Seagate gained 11.4% and Micron added 6.9% in midday trade.

At CES, Nvidia CEO Jensen Huang highlighted memory’s growing role in AI inference — running a trained model — and Nvidia outlined a new memory platform, MarketWatch reported. Sandisk, which split from Western Digital last year, also used the show to roll out an “Optimus” brand for its internal solid-state drives, the company said. MarketWatch+1

Western Digital’s last quarterly update set the backdrop for the rally. The company forecast fiscal second-quarter revenue of about $2.9 billion, plus or minus $100 million, and non-GAAP gross margin of 44% to 45%, after reporting 27% revenue growth in its fiscal first quarter. Western Digital

But the storage trade has a history of abrupt reversals when supply catches up or large cloud customers pull back orders. Morningstar analyst William Kerwin warned in a note cited by Barron’s that the durability of recent price strength remains an open question. Barron’s

Investors will next watch U.S. labor data, with the Bureau of Labor Statistics set to release the December employment report on Friday, Jan. 9, at 8:30 a.m. ET. A surprise in hiring or wages could reset rate expectations and shift risk appetite across high-momentum tech names, including Western Digital. Bureau of Labor Statistics

Stock Market Today

  • Marvell Technology Shares Rise Nearly 5% on Positive Analyst Outlook and Nvidia Partnership
    April 9, 2026, 7:32 PM EDT. Shares of Marvell Technology (NASDAQ: MRVL) rose nearly 5% on Thursday, driven by Barclays analyst Tom O'Malley's bullish forecast on the company's optical components segment. O'Malley projects up to 90% growth in Marvell's optical-networking sales by 2026-2027, vital for AI infrastructure requiring fast data transmission. Marvell's $3.25 billion acquisition of Celestial AI and a $2 billion investment from Nvidia have strengthened its position in custom chip design and AI computing, fueling investor optimism. Nvidia's strategic partnership integrates Marvell's networking solutions into its AI platforms. Despite the surge, Motley Fool's Stock Advisor excluded Marvell from its current top 10 picks, highlighting significant returns from earlier recommendations like Netflix and Nvidia.

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