Sydney, Jan 10, 2026, 17:19 AEDT — Market closed
Woolworths Group Ltd shares (WOW.AX) ended Friday up 1.79% at A$30.08, extending a third straight session of gains, with 2.77 million shares traded. The stock is about 11% below its 52-week high of A$33.76 and roughly 18% above its low of A$25.51.
The move followed strength in Australia’s consumer staples sector — a defensive pocket that includes supermarkets and makers of everyday goods — which rose 1.02% on Friday. The benchmark S&P/ASX 200 slipped 0.03% to 8,717.8 points. 1
That matters now because staples have been acting like a shelter trade, even as investors argue about rates and consumer spending. For Woolworths, the next leg usually comes down to the same question: how hard it pushes prices and loyalty offers, and what that does to margins.
Rival Coles Group (COL.AX) rose 0.57% to A$21.03 on Friday, pointing to a sector bid rather than a stock-specific spark. The two chains dominate Australian grocery shelves, so investors tend to read across. 2
There was little in the way of fresh company news to pin the move on. Woolworths’ most recent ASX release was dated Dec. 17, 2025, according to the exchange’s announcements page. 3
The backdrop is still the same grind: discounts, price cuts and online growth as shoppers hunt value. Chief executive Amanda Bardwell said the group had “increased customer engagement through Rewards offers, eCommerce investment and weekly promotions to drive traffic and sales”. 4
But the risks haven’t gone away. Woolworths has been dealing with wage underpayment issues, and it has said it would defend a class action over alleged underpayments, while noting the case was not financially significant to the market. 5
Monday’s lead will come from offshore, after Wall Street hit fresh highs on Friday following a mixed U.S. jobs report. For Woolworths, the next scheduled catalyst is its half-year results on Feb. 25, followed by a third-quarter results update on April 30. 6
