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Woolworths shares end higher ahead of Wednesday results as investors size up supermarket margins
24 February 2026
1 min read

Woolworths shares end higher ahead of Wednesday results as investors size up supermarket margins

Sydney, Feb 24, 2026, 18:19 AEDT — The market has closed.

  • Woolworths ended Tuesday 0.23% higher, finishing at A$31.54 a share.
  • First-half results are set for release Wednesday—a pivotal moment in Australia’s reporting season for the company.
  • Rival Coles is on deck to report Friday, offering a head-to-head look at grocery demand and pricing.

Woolworths Group Ltd shares edged up on Tuesday, just ahead of the grocer’s upcoming first-half results. Those numbers, set for release this week, might shift forecasts for margins and pricing strategy in its supermarket unit.

The clock’s ticking. Earnings season is busy sorting the pack, and Woolworths stands out as one of the last major consumer stocks left to post numbers.

Supermarkets are getting extra scrutiny these days—they’re a real-time check on how households are managing their budgets. What ends up in shoppers’ baskets, the degree of trading down, and just how much food inflation remains entrenched all show up in those aisles.

Woolworths shares moved in a narrow band between A$31.28 and A$31.72 during the session. The broader market barely budged.

The company is set to post its F26 half-year results to the ASX this Wednesday, and an analyst and investor webcast is scheduled to follow the announcement.

Investors want to hear about sales momentum, gross margin, and if those promotions are letting up. Traders often zero in on “same-store sales”—which strips out new locations—to get a read on actual demand versus just opening more stores.

Dividend details and fresh guidance could prove pivotal here. Shifts in the company’s outlook wording sometimes drive bigger moves than backward-looking results—particularly for a stock that’s often tagged “defensive” during volatile stretches.

The squeeze on margins continues. Coles Group is slated to release interim numbers for the 2026 financial year on Friday, Feb. 27, throwing immediate focus on how it stacks up against its chief rival among publicly traded supermarkets.

Broader markets are still showing signs of nerves, with investors unsure where to park money if risk appetite slips. “Whack-a-Mole” trading remains the theme, IG market analyst Tony Sycamore said. News.com.au

Still, Woolworths isn’t in the clear—investors can turn sellers on a dime if the company signals deeper discounting, weaker sales volumes, or sticky costs, even off a good headline number. Retail names often don’t move much until the outlook statement drops.

The next real trigger: Woolworths’ half-year numbers land Wednesday, Coles follows on Friday. Just a two-day gap—enough to sway how the sector feels heading into next week.

Shan Ahmed Khan is a senior markets reporter at TS2.tech, specializing in stocks, technology and macroeconomic trends. A graduate of the Lahore University of Management Sciences (LUMS), he previously worked in investment research and market analysis. His coverage helps readers understand the key developments influencing global financial markets and emerging industries.

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