Apple and Japanese fashion house Issey Miyake have unveiled “iPhone Pocket,” a limited‑edition, 3D‑knitted sleeve that lets you wear and carry your iPhone like an accessory. It comes in two strap lengths, eight vivid colors for the short version and three for the long, with prices at $149.95 and $229.95, respectively. Sales begin November 14 online and at select Apple Stores across the U.S., U.K., Europe, and Asia. [1]
What is the iPhone Pocket?
The iPhone Pocket is a ribbed, 3D‑knitted textile pouch designed to fit any iPhone and a few small essentials (think AirPods or lip balm). Stretch the open knit to subtly peek at the phone’s display; wear it handheld, tie it to a tote, or sling it crossbody depending on the strap length you choose. It’s crafted in Japan and arrives as a limited‑edition run. [2]
A fashion–tech collaboration with real design pedigree
The project was developed by Issey Miyake’s team (led by design director Yoshiyuki Miyamae) alongside Apple’s Industrial Design group. Both sides cite a shared design vocabulary—craftsmanship, simplicity, and delight—as the collaboration’s core, with Apple’s Molly Anderson noting the color palette was tuned to mix and match with current iPhone finishes. The design draws from Miyake’s long‑running A‑POC (“A Piece of Cloth”) philosophy of creating versatile, minimal forms from a single textile. [3]
“The joy of wearing iPhone in your own way,” is how Miyamae describes the concept. [4]
Vogue’s behind‑the‑scenes reporting adds texture: prototypes began as paper, origami‑style; packaging references traditional Japanese rice‑candy bags; and the collaboration is Apple’s highest‑profile fashion‑house partnership since Apple Watch Hermès (2015). [5]
Price, colors, and two ways to wear it
- Short strap: $149.95 in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black—carry it on the wrist, by hand, or tie it onto a bag.
- Long strap (crossbody): $229.95 in sapphire, cinnamon, and black.
Apple says both versions were intentionally colored to pair with current iPhone hues. [6]
Early write‑ups emphasize the “sock‑like” look—and the price delta versus Apple’s $59 crossbody strap introduced earlier this year. The Verge draws a line to the tongue‑in‑cheek iPod Socks moment from 2004, underscoring how Apple occasionally leans into playful accessories. [7]
Release date and where to buy
Friday, November 14, 2025. Availability includes apple.com and select Apple Stores in major cities such as New York (SoHo), London (Regent Street), Tokyo (Ginza), Shanghai (Jing’an), Hong Kong (Canton Road), Paris (Marché Saint‑Germain), Milan (Piazza Liberty), Seoul (Myeongdong), Singapore (Orchard Road), and Taipei (Xinyi A13). Online sales cover France, Greater China, Italy, Japan, Singapore, South Korea, the U.K., and the U.S. [8]
Why it matters
- Design crossover: It’s a rare example of Apple collaborating with a fashion house on a non‑watch product, signaling how phones are increasingly treated as wearable objects in their own right. [9]
- Materials storytelling: The single‑piece, 3D‑knit construction and pleated, ribbed texture nod to Miyake’s iconic techniques—translated into a tech accessory. [10]
- Holiday‑ready hype: Limited availability, punchy colors, and flagship‑store placements position it as a giftable conversation starter heading into the season. Coverage from tech and fashion outlets suggests strong social chatter already. [11]
First look: how it’s meant to be styled
Apple’s campaign shows iPhone Pocket worn multiple ways—over the wrist, tied to bags, or worn crossbody (long strap). The knit’s open structure lets the texture subtly reveal contents while keeping the phone enclosed. Expect pairings with color‑matched iPhones (think cosmic oranges and sky blues) across Apple’s current lineup. [12]
Quick specs & key details (at a glance)
- Construction: 3D‑knitted, ribbed open textile; made in Japan. [13]
- Versions: Short strap (8 colors); Long strap crossbody (3 colors). [14]
- Compatibility: Designed to fit any iPhone, plus small items. [15]
- Price: $149.95 (short) / $229.95 (long). [16]
- Release: Nov. 14, 2025; limited edition. [17]
- Where: apple.com and select Apple flagships (U.S., U.K., France, Greater China, Italy, Japan, Singapore, South Korea). [18]
Early reaction across tech & fashion media
Coverage ranges from playful bemusement at the “fancy iPhone sock” framing to appreciation for the craft behind the knit and the Miyake tie‑in. The Verge leans into the humor and price tag; MacRumors and 9to5Mac focus on availability, colors, and Apple’s positioning as a limited edition. Notebookcheck rounds up prices, dates, and context as Apple’s “quirky” designer accessory. [19]
FAQs
When does iPhone Pocket go on sale?
Friday, Nov. 14, 2025—online and in select stores. [20]
How much does it cost?
$149.95 (short strap) and $229.95 (long strap). [21]
What colors can I get?
Short: lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, black. Long: sapphire, cinnamon, black. [22]
Which countries are included at launch?
France, Greater China, Italy, Japan, Singapore, South Korea, the U.K., and the U.S. (with displays and styling support at select city flagships). [23]
Is this Apple’s first fashion‑house collab since Hermès?
Vogue characterizes it as Apple’s first major collaboration with a fashion house since Apple Watch Hermès launched in 2015. [24]
How is it different from Apple’s crossbody strap?
The $59 strap connects to certain cases; iPhone Pocket is a full textile pouch designed to hold an iPhone and small items, offered in more colors and a limited edition. [25]
Editor’s take
It’s easy to joke about a “$230 sock,” but the iPhone Pocket reads like a deliberate style play: an A‑POC‑inspired knit that turns your phone into a wearable object. If you value craft, color, and a fashion‑forward way to carry tech, this is the rare Apple accessory that invites personal styling rather than just protection. [26]
Sources: Apple Newsroom (official pricing, colors, availability); Vogue (design story, packaging, Hermès context); The Verge (editorial framing, iPod Socks comparison); MacRumors & 9to5Mac (coverage roundup, details); Notebookcheck (prices and launch summary). [27]
References
1. www.apple.com, 2. www.apple.com, 3. www.apple.com, 4. www.apple.com, 5. www.vogue.com, 6. www.apple.com, 7. www.theverge.com, 8. www.apple.com, 9. www.vogue.com, 10. www.apple.com, 11. www.macrumors.com, 12. www.apple.com, 13. www.apple.com, 14. www.apple.com, 15. www.apple.com, 16. www.apple.com, 17. www.apple.com, 18. www.apple.com, 19. www.theverge.com, 20. www.apple.com, 21. www.apple.com, 22. www.apple.com, 23. www.apple.com, 24. www.vogue.com, 25. www.theverge.com, 26. www.vogue.com, 27. www.apple.com
