SoFi Technologies’ stock (NASDAQ: SOFI) is back in the green today as a wave of fresh institutional filings, blockbuster 2025 guidance, and a high‑profile return to crypto trading keep the fintech bank firmly in Wall Street’s spotlight.
SoFi stock price today: quick snapshot (28 November 2025)
As of 16:47 UTC on November 28, 2025, SoFi stock is trading around:
- Share price:$29.27
- Daily move: up about $0.78, or ~2.7% versus yesterday’s close near $28.49
- Intraday range: roughly $28.46 – $29.47
- Opening price: about $28.79
- Intraday volume: ~17 million shares, indicating active trading interest today
On a longer view, SoFi has been one of 2025’s standout fintech names:
- The stock is up about 101.6% year‑to‑date as of late November, after a sharp rally this month. [1]
- Over the last 12 months, SOFI is up roughly 170%, having recently touched an all‑time high near $32.6 in late October before pulling back. TechStock²
- SoFi’s market capitalisation sits in the mid‑$30 billion range, with a P/E multiple in the low‑50s on recent earnings, and an even higher forward multiple on adjusted earnings. [2]
Today’s move is modest compared with that massive 2025 rally, but the news flow on November 28 is all about big money repositioning around SOFI.
Fresh November 28 headlines: institutions reshuffle their SoFi positions
The most concrete “today” catalysts for SoFi stock are a cluster of new 13F‑based institutional ownership stories published this morning and afternoon. MarketBeat’s SoFi news feed shows five separate filings on November 28 from major asset managers and hedge funds. [3]
Here’s what changed:
1. Quadrature Capital opens a large new stake
- Quadrature Capital Ltd disclosed a new position of 6,328,992 SoFi shares, valued at roughly $115.2 million as of the filing.
- That makes SoFi about 2.0% of Quadrature’s portfolio, its 6th‑largest holding, and about 0.57% of SoFi’s shares outstanding. [4]
This is a sizeable, fresh institutional bet and the single biggest incremental position reported in today’s batch.
2. Charles Schwab Investment Management adds to its stake
- Charles Schwab Investment Management Inc. increased its SoFi holdings by 2.4% in Q2, buying 155,583 additional shares.
- It now owns about 6,628,309 shares, worth roughly $120.7 million, representing 0.60% of SoFi. [5]
The increase is incremental rather than transformational, but it underlines continued support from a large, mainstream asset manager.
3. Legal & General nudges its position higher
- Legal & General Group Plc raised its SOFI position by 3.5% in the second quarter.
- The firm now holds around 1,179,998 shares, worth about $21.5 million, or ~0.11% of the company. [6]
Again, not a huge move in absolute terms, but directionally positive.
4. Patient Capital trims, but still holds a meaningful stake
- Patient Capital Management LLCreduced its SoFi holdings by 10.7% in Q2.
- It still owns roughly 3,157,431 shares, valued near $57.5 million, representing about 0.29% of SoFi and 2.6% of Patient Capital’s own portfolio, where SOFI is its 19th‑largest position. [7]
So while this is technically selling pressure, Patient Capital remains a committed long‑term holder, not an exiting investor.
5. Virtue Capital Management lightens up
- Virtue Capital Management LLC cut its SoFi stake by 12.9% in Q2, selling just over 10,000 shares.
- The firm now owns about 67,944 shares, valued around $1.24 million at the time of the filing. [8]
Compared with the Quadrature and Schwab positions, Virtue’s move is small and more about portfolio fine‑tuning than a broad statement on SoFi.
What the institutional moves mean
These filings all relate to the second quarter, but they’re being reported and picked up by news algorithms today, which can influence short‑term sentiment and algo‑driven trading.
Key takeaways:
- Net effect leans positive: A large new stake from Quadrature and incremental buying from Schwab and Legal & General together outweigh trimming by Patient Capital and Virtue. [9]
- Institutional ownership remains significant: MarketBeat data around these filings notes that just over 38% of SoFi’s stock is held by institutions and hedge funds, underscoring that big money is deeply involved — but that there is still a large retail component, which can amplify volatility. [10]
Combined with SoFi’s strong fundamental news from October and November, today’s flow reinforces the narrative that big investors are actively positioning around the stock rather than walking away from it.
Why SoFi has been one of 2025’s hottest fintech stocks
The backdrop for today’s action is that SoFi has fundamentally changed its story over the last two years — from a speculative “student-loan fintech” to a profitable, diversified digital bank and platform.
Q3 2025: record revenue, rising profits, upgraded 2025 guidance
On October 28, 2025, SoFi reported what management called an “exceptional” third quarter of 2025: [11]
- GAAP net revenue: about $961.6 million, up 38% year‑over‑year.
- Adjusted net revenue: about $949.6 million, also +38% YoY. [12]
- GAAP net income: roughly $139.4 million, more than double the prior‑year quarter.
- Diluted EPS:$0.11, vs. $0.05 a year earlier, marking eight consecutive GAAP‑profitable quarters. [13]
- Adjusted EBITDA: about $277 million, up 49% YoY, implying an adjusted EBITDA margin near 29%. [14]
Growth is not only strong — it’s broad‑based:
- Members grew 35% year‑over‑year to 12.6 million, with a record 905,000 new members added in the quarter.
- Total products increased 36% YoY to 18.6 million, with cross‑sell (“cross‑buy”) hitting the highest level since 2022 — around 40% of new products were opened by existing members. [15]
- Fee‑based revenue (from services like the Loan Platform Business, interchange, brokerage and tech platform fees) surged about 50% YoY to $408.7 million, now representing a large share of net revenue and signaling a successful shift toward capital‑light income streams. [16]
Crucially, management didn’t just celebrate Q3 — it raised the bar for 2025:
- Adjusted net revenue guidance for 2025 was raised to around $3.54 billion, up from prior guidance of $3.375 billion, implying ~36% annual growth instead of about 30%.
- Adjusted EBITDA is now guided to roughly $1.035 billion, with an expected 29% margin.
- Adjusted EPS is expected to be around $0.37, up from prior guidance of $0.31.
- Management also expects to add at least 3.5 million new members in 2025 and to grow tangible book value by roughly $2.5 billion. [17]
Reuters highlighted that this upgraded profit forecast beat Wall Street expectations, helping to turbo‑charge the stock’s late‑October surge. [18]
All of this explains why, by early November, SoFi stock had: TechStock²+1
- Climbed about 171% year‑over‑year,
- Hit an all‑time high near $32.57, and
- Remained up roughly 90% year‑to‑date even after a small pullback.
Crypto is back in the SoFi app – and a stablecoin is coming
Beyond traditional banking and lending, crypto has re‑entered the SoFi story in a big way this month.
On November 12, 2025, CoinCentral reported that SoFi Bank resumed crypto trading services after a roughly two‑year pause and became the first nationally chartered consumer bank in the U.S. to let customers buy, sell and hold cryptocurrencies directly inside a single banking app. [19]
Key details from that launch:
- The rollout started on a Monday in mid‑November and is being phased in across SoFi’s 12.6 million members, offering dozens of cryptocurrencies, including Bitcoin and Ethereum. [20]
- SoFi plans to launch a dollar‑backed stablecoin called “SoFi USD” by 2026, fully backed by reserves and designed to leverage SoFi’s regulated bank status. [21]
- CEO Anthony Noto has said:
- About 60% of surveyed members expressed interest in crypto investing.
- He personally allocates around 3% of his portfolio to crypto, largely Bitcoin, framing it as a long‑term technology bet. [22]
This move follows regulatory changes in 2025 that allowed banks more flexibility in offering digital asset services and comes after SoFi had previously suspended crypto trading in 2023 as part of obtaining its national bank charter. [23]
Taken together with Q3’s launch of blockchain‑enabled international remittances (SoFi Pay) and the new AI‑driven Cash Coach product, SoFi is clearly trying to position itself at the intersection of banking, crypto, and AI — a narrative that plays well with growth‑oriented investors but also adds regulatory and execution risk. [24]
What Wall Street and valuation models are saying about SOFI now
Despite today’s bounce and the spectacular 2025 rally, not everyone agrees that SoFi stock is a bargain at current levels.
Consensus ratings: strong business, premium price
- MarketBeat data shows that one analyst rates SoFi “Strong Buy,” seven say “Buy,” twelve rate it “Hold,” and three say “Sell.” [25]
- That mix translates into an overall “Hold” consensus, with an average 12‑month price target near the mid‑$20s. One widely cited MarketBeat figure puts the average target around $24.88, implying mid‑teens downside from today’s near‑$29 share price. [26]
- TipRanks similarly reports a Hold consensus based on a smaller sample (five Buys, seven Holds, four Sells) and an average price target around $27, which is slightly below the current trading level. [27]
In other words: analysts mostly like the business, but many feel the stock has run ahead of fundamentals.
Rich valuation multiples
Several data and research platforms have highlighted just how expensive SOFI looks on traditional metrics:
- Simply Wall St calculates that SoFi trades at a P/E of about 53.7×, versus ~15× for consumer finance peers and under 10× for the broader market, and rates the stock “overvalued” on multiple checks. [28]
- In its excess returns model, Simply Wall St estimates that the current share price is roughly 208% above its intrinsic fair value, again flagging SoFi as dramatically overvalued under that framework. [29]
- A recent TipRanks note from Truist’s analyst Matthew Coad cut his price target from $31 to $28 while maintaining a Hold rating, citing very tough growth comparisons in SoFi’s high‑flying Loan Platform Business and a forward P/E in the mid‑70s on adjusted earnings — several times the sector average. [30]
Other fundamental analysts — including several recent Seeking Alpha pieces highlighted on the MarketBeat news page — have also argued that while SoFi is an “exceptional business,” the margin of safety is thin after this year’s huge rally. [31]
The bull narrative: growth, diversification and profitability
On the other side of the debate, bullish commentators emphasise that SoFi is:
- Delivering high‑30% revenue growth. [32]
- Generating steady GAAP profits and expanding margins. [33]
- Rapidly increasing fee‑based, capital‑light revenue, which tends to deserve higher multiples. [34]
- Building a broad ecosystem spanning lending, deposits, investing, tech platform services, blockchain remittances and now crypto trading, with 12.6 million members and 160+ million platform accounts. [35]
From that perspective, a “premium” valuation could be warranted if SoFi can keep compounding revenue at ~30%+ while scaling profitability and maintaining strong credit performance.
How to read today’s move if you’re watching SOFI
For traders and investors tracking SoFi stock on November 28, 2025, here’s how today’s story fits into the bigger picture:
- Price action is healthy but not euphoric.
A ~2–3% gain on above‑average volume is a constructive follow‑through to recent strength, but not a blow‑off spike. It suggests growing interest, not manic FOMO. [36] - Institutional flows are supportive overall.
Today’s filings show fresh buying from some sizable players (Quadrature, Schwab, Legal & General) and position trimming — not abandonment — from others. That points to rotation and risk management, not a collapse in institutional confidence. [37] - The fundamental story is still about Q3 and 2025 guidance.
The main drivers of SoFi’s 2025 rally remain its record Q3 print, higher full‑year guidance, and the pivot toward fee‑based, capital‑light businesses. None of that changed today; today’s news is more about who owns the stock than what the business is doing. [38] - Crypto adds both upside optionality and risk.
The relaunch of crypto trading and the planned SoFi USD stablecoin reinforce the narrative of SoFi as a next‑generation digital finance platform, but they also expose the bank to regulatory, market, and reputational risks tied to crypto. [39] - Valuation is the key swing factor.
Almost every sceptical report — from Truist, Simply Wall St, and various fundamental analysts — comes back to the same question: can earnings grow fast enough, for long enough, to justify today’s rich multiples? [40]
What to watch next
For anyone following SoFi stock after today’s move, some upcoming checkpoints to keep on the radar include:
- Q4 2025 results and 2026 guidance: Will management keep raising the bar or start to guide more conservatively after this year’s run‑up?
- Credit quality and funding costs: SoFi’s loan growth and net interest margin have benefited from strong consumer credit and lower funding costs via deposits; any deterioration here could pressure earnings. [41]
- Crypto and stablecoin rollout: Adoption, regulatory feedback, and any volatility tied to SoFi USD (once launched) will be closely watched. [42]
- Regulatory environment: As a bank holding company operating in lending, payments, and crypto, SoFi is highly exposed to shifting rules; regulation is explicitly called out as a major risk factor in its own guidance and risk disclosures. [43]
- Analyst rating changes: After such a big year, any upgrades or downgrades — especially if tied to valuation or credit concerns — could move the stock quickly. [44]
Bottom line on SoFi stock today
On November 28, 2025, SoFi stock is:
- Trading around $29 with a solid single‑day gain,
- Supported by fresh institutional interest,
- Backed by strong, recently upgraded 2025 fundamentals, and
- Hotly debated on valuation, with many models flagging it as richly priced even as bulls point to long‑run growth potential.
This article is for informational and educational purposes only and does not constitute financial advice or a recommendation to buy or sell any security. If you’re considering an investment in SoFi or any other stock, it’s important to do your own research, consider your risk tolerance and time horizon, and, if needed, consult a qualified financial adviser.
References
1. simplywall.st, 2. www.marketbeat.com, 3. www.marketbeat.com, 4. www.marketbeat.com, 5. www.marketbeat.com, 6. www.marketbeat.com, 7. www.marketbeat.com, 8. www.marketbeat.com, 9. www.marketbeat.com, 10. www.marketbeat.com, 11. investors.sofi.com, 12. investors.sofi.com, 13. investors.sofi.com, 14. investors.sofi.com, 15. investors.sofi.com, 16. investors.sofi.com, 17. investors.sofi.com, 18. www.reuters.com, 19. coincentral.com, 20. coincentral.com, 21. coincentral.com, 22. coincentral.com, 23. coincentral.com, 24. investors.sofi.com, 25. www.marketbeat.com, 26. www.marketbeat.com, 27. www.tipranks.com, 28. simplywall.st, 29. simplywall.st, 30. www.tipranks.com, 31. www.marketbeat.com, 32. investors.sofi.com, 33. investors.sofi.com, 34. investors.sofi.com, 35. investors.sofi.com, 36. www.marketbeat.com, 37. www.marketbeat.com, 38. investors.sofi.com, 39. coincentral.com, 40. simplywall.st, 41. investors.sofi.com, 42. coincentral.com, 43. investors.sofi.com, 44. www.tipranks.com
