Today: 21 July 2026
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NASDAQ:SOFI 28 June 2026 - 17 July 2026

SoFi’s 2026 Profit Target Puts 38% Margin in Focus for H2

SoFi’s 2026 Profit Target Puts 38% Margin in Focus for H2

SoFi Technologies, Inc. started Wednesday with some pressure on a break-even line deep in its 2026 outlook. To hit $1.6 billion in full-year adjusted EBITDA—a non-GAAP figure, excluding taxes, certain financing, and non-cash costs—the company would need that metric to reach about 37.7% of second-half revenue. That compares to 31.3% in the first quarter and an implied 30% for the second.
SoFi Rallies Again, ETF Quirk Still in Focus

SoFi Rallies Again, ETF Quirk Still in Focus

SoFi Technologies, Inc. rose Thursday after Goldman Sachs bumped its price target to $21 from $17 while sticking to its Neutral rating. The hike brought a tougher question for investors—how much of the SoFi pitch is about lending, and how much could shift to steady fee revenue?
9 July 2026
SoFi Technologies (NASDAQ:SOFI) jumps on volume after pressure from shorts

SoFi Technologies (NASDAQ:SOFI) keeps holiday-week gain as volume runs strong ahead of Q2 results

SoFi Technologies, Inc. starts the July 6 week setting up better than its day-to-day move suggested. Shares slipped 1.08% Thursday to $18.24, but still managed a 2.0% gain over the short week leading up to the Independence Day break. The bigger story was volume. From June 29 to July 2, SoFi moved 313.7 million shares—78.4 million daily on average and about 10% higher than its 65-day norm of 71.3 million. Thursday’s session saw 81.4 million shares traded.
July 1 student loan rules put more investor risk on nonprofit degrees, new data show

July 1 student loan rules put more investor risk on nonprofit degrees, new data show

July 1 student loan changes are shaking up where the risks land. New Department of Education data show fewer for-profit college programs now face losing federal aid under the final earnings rule. Nonprofit schools, on the other hand, now have almost five times more exposure tied to programs flagged as likely to fail. Investors now need to look past tax status and focus on what programs each school runs.
Trump-era loan caps could open door for private lenders in grad school market

Trump-era loan caps could open door for private lenders in grad school market

The July 1 student loan rewrite gives investors a clearer look than most recent fights in Washington: how much demand will shift from unlimited federal credit to private student loans, and how much drops off thanks to price cuts, lower enrollment or tougher credit. The law cuts off new Grad PLUS loans for a lot of grad and professional students, ending the run where eligible students have been able to borrow up to full cost of attendance.
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