New York, June 3, 2026, 05:04 EDT
SoFi Technologies shares were down in early pre-market trading Wednesday, following the company’s rollout of an artificial intelligence financial coach on Tuesday. The digital lender said the new tool is part of its plan to get more users on its app and expand its financial-services offerings.
Shares changed hands at $17.58 in pre-market trade as of 5:00 a.m. ET, off 0.9% from the last close at $17.74. Pre-market is a thinner session before the open, and prices can move quickly when regular trading kicks in.
Timing is key here. Nasdaq’s normal session is from 9:30 a.m. to 4:00 p.m. Eastern, and June 3 doesn’t show up on the 2026 U.S. market holiday list. That pushes the first full investor trading test for the product to Wednesday’s cash session.
SoFi is launching SoFi Coach, a chat tool that uses AI, first for SoFi Plus members, the company said Tuesday. The tool lets members link accounts from over 12,000 banks and credit unions through its Relay platform, then track spending, manage debt, and set goals. CEO Anthony Noto said the new product aims to give users “smarter, AI-powered financial tools.” Brian Walsh, who heads advice and planning, added that basic financial help “shouldn’t be a luxury.” SoFi
The launch alone won’t settle the SoFi debate. Investors are still weighing fast customer growth against valuation, credit risk, and whether new offerings can turn into steady revenue, not just more app activity.
SoFi’s most recent quarter kept the stock in focus. For the first quarter, SoFi reported total net revenue of $1.10 billion, a company record, and net income at $166.7 million. Loan originations also hit a record $12.2 billion. Members grew 35% to 14.7 million. Adjusted EBITDA jumped 62% to $339.9 million. The adjusted metric excludes interest, taxes, depreciation and amortization.
SoFi shares dropped after the results, as management stuck to its 2026 outlook. William Blair analyst Andrew Jeffrey noted SoFi kept its full-year guidance flat despite first-quarter revenue and EBITDA beating estimates, saying, “the Street will hate these results.” He also said his firm sees limited downside. Reuters
Wall Street is still divided. Analysts on TipRanks rate SoFi a Hold right now, with their average 12-month target at $20.69. Estimates range from a high of $30 down to $16.
Rivals are piling in. Robinhood last week said customers can now use AI agents to trade stocks and make purchases in special accounts. Robinhood’s Abhishek Fatehpuria called these users “early adopters of agents.” Reuters In May, Charles Schwab said it rolled out AI-powered portfolio summaries, with retail investing chief Jonathan Craig saying clients are looking for the “efficiency of AI” but still want professional help. Charles Schwab Press Room
SoFi is working to keep digital assets in focus. The company said last week that SoFiUSD, a U.S. dollar stablecoin issued by the bank, is now live in its app. Stablecoins are meant to trade at a stable value, usually pegged to the U.S. dollar. SoFi says the token can be redeemed one-for-one for dollars. It also flagged that digital assets aren’t FDIC insured, aren’t guaranteed by the bank, and could lose value.
SoFi’s new features may generate headlines but could fall short on the bottom line. Shares slipped before the open, but that may not last. Still, investors have signaled they want to see member growth, AI and crypto actually lift revenue—without more risk on credit, compliance or ops. For lenders like SoFi, traditional parts of the business—loan demand, charge-offs, funding, and outlook—remain key.
