Meta Platforms, Inc. (NASDAQ: META) ended Thursday’s session firmly in the green and held near those levels after the closing bell, as traders balanced a busy mix of regulatory risk, advertising-policy headlines, and the market’s ongoing debate about Big Tech’s AI spending cycle.
Shares last traded around $664.45 in late trading shortly after the regular session ended, after moving between roughly $651 and $670 during the day. 1
That price action matters because META has been trying to regain momentum after a choppy stretch: investors remain enthusiastic about Meta’s AI-driven ad tools and engagement, but hyperscaler-style infrastructure spending and regulation in Europe continue to be the two biggest headline risks.
META stock recap: what happened today (and why the after-hours tone matters)
Meta shares rose about 2%–3% on Thursday, roughly in line with a broader “risk-on” session for mega-cap tech. 2
The key takeaways from the tape:
- META finished the regular session higher and was little changed in after-hours indications, suggesting no single post-close catalyst dramatically changed the narrative (as often happens on earnings nights).
- The stock’s intraday range (about $651–$670) shows buyers still step in on dips—but sellers are active near recent resistance. 1
- Technicians are watching whether META can decisively hold levels around its 50-day moving average, a widely followed “trend health” marker. 3
The bigger point for Friday: when META closes strong but not explosive, the next day’s direction often comes down to (1) macro catalysts, and (2) whether any overnight regulatory or policy headlines escalate.
The biggest Meta headlines from today that investors are digesting tonight
1) EU privacy shock: Austria’s top court targets Meta’s personalized ads model
A major overhang for Meta is regulatory risk in Europe—especially anything that touches the company’s core economic engine: targeted advertising.
On Thursday, Austria’s Supreme Court ruled Meta’s personalized advertising model unlawful and ordered changes tied to how Meta handles and provides access to user data—an outcome privacy advocates described as enforceable across the EU. 4
Why markets care (even if the impact is not immediate): decisions like this can raise the probability of reduced targeting precision, higher compliance costs, or changes to consent flows that could pressure ad performance—particularly in Europe, one of Meta’s biggest regions.
What to watch next: how Meta responds (appeal path, implementation approach, and whether regulators broaden enforcement). The court’s required timelines and the “across the EU” framing are the details traders will focus on in the morning. 4
2) A separate EU track: Meta’s DMA-related ad-choice changes are still coming in 2026
Layered on top of court rulings, Meta is also navigating the EU’s Digital Markets Act (DMA). Earlier this month, the European Commission said Meta committed to giving EU users an “effective choice” around personalized ads, with new options expected to be presented in January 2026. 5
This matters for the stock because investors are trying to price a world where Meta may increasingly monetize via:
- less personalized ad products, and/or
- subscription-like options in certain jurisdictions,
without losing the scale economics that make its ad business so profitable.
3) Facebook monetization test: paying to share more links
The Guardian reported Meta is testing a system that could limit how many external links some Facebook users can share unless they subscribe to Meta Verified, potentially affecting link-sharing behavior and, indirectly, news traffic. 6
For META stock, this lands as a “two-sided” story:
- Bull case: Meta is experimenting with new subscription value propositions (incremental revenue streams).
- Bear case: further friction on sharing could reduce engagement or intensify criticism that Meta is squeezing publishers and the open web.
4) US policy pressure: state attorneys general push Meta on AI-weight-loss ads
Another advertising-related headline today: multiple outlets highlighted pressure from state attorneys general urging Meta to crack down on a surge of misleading, AI-fueled weight-loss drug ads on Facebook and Instagram. 7
Investors track this theme because it sits at the intersection of ad integrity, consumer protection, and AI-generated content—an area where enforcement actions, new rules, or higher moderation costs can appear quickly.
5) The “integrity” drumbeat hasn’t gone away: Reuters ad-fraud investigations still in the background
Although not brand-new today, Reuters’ recent investigations into ad fraud and scam advertising remain part of the broader narrative around Meta’s platform risk and regulatory exposure—especially as policymakers scrutinize online advertising and consumer harm. 8
For Friday’s open, the practical relevance is simple: if an overnight policymaker comment, new lawsuit, or follow-on report breaks, META can gap even without a company earnings catalyst.
Today’s Wall Street read-through: bullish targets remain, but AI capex is still the debate
A meaningful portion of today’s “forecast” flow for Meta wasn’t about near-term revenue—it was about whether the market is over-penalizing the company for spending heavily on AI infrastructure.
- Investor’s Business Daily highlighted commentary from BofA that keeps a Buy stance and frames a possible sentiment shift as Meta rolls out the next generation of its models and tools. 3
- Investing.com also referenced BofA’s $810 price target, while pointing to other firms with optimistic stances and targets (including higher figures) despite the capex debate. 9
- Aggregated analyst data continues to skew positive: one widely followed compilation lists a “Strong Buy” consensus and an average target in the low-$800s (with a wide range from mid-$600s to above $1,100). 10
At the same time, cautionary notes are still circulating. Some analyses published today emphasized risks that could keep META volatile—especially the size of AI investment commitments and the uncertainty around payback timelines. 3
How to interpret this into Friday: analyst targets usually don’t move a mega-cap overnight by themselves, but they can provide a “floor narrative” when the market is deciding whether bad news is already priced in.
What to know before the stock market opens tomorrow (Friday, Dec. 19, 2025)
1) Tomorrow is a major derivatives expiration day: expect higher volatility
Friday, December 19, 2025 is the quarter’s “quadruple witching” date—when multiple major derivatives contracts expire, a setup that often increases trading volume and can amplify late-day swings. 11
For META specifically, the relevance is mechanical: large, heavily traded stocks often see more hedging flows, rebalancing, and “pinning” effects around popular strikes during expirations.
If META opens flat, don’t assume the day will stay quiet—expiration sessions can feel calm in the morning and become chaotic into the close.
2) Macro catalysts at 10:00 a.m. ET: consumer sentiment and housing
If the broader market moves on Friday, it may be less about Meta-specific news and more about macro inputs that reset the rate/inflation narrative into year-end.
Two widely watched releases hit at 10:00 a.m. ET:
Separately, the Bureau of Labor Statistics schedule shows multiple releases also slated for 10:00 a.m. ET (including consumer expenditures and productivity-related releases), adding to the “data density” of the morning. 13
And a key context point for this entire week: multiple calendars note that U.S. government data release timing has been impacted by the prior government shutdown, which can create surprises in timing, market liquidity, and interpretation. 14
3) Keep an eye on Europe: follow-through risk from the ad-model ruling
The EU privacy ruling is the kind of headline that can fade in the first trading hour—then reappear if:
- regulators signal enforcement escalation,
- Meta announces changes,
- or analysts quantify potential impact on EU ad yield.
In other words: watch for new statements rather than just the initial headline. 4
4) Watch the “AI capex” narrative in the broader tech complex
Meta is still trading inside a wider tech debate: how much AI infrastructure spending is “productive investment” versus “bubble behavior.”
This week’s market mood has been sensitive to AI capex headlines and funding concerns in the data-center ecosystem—an issue that’s been spilling across the sector. 15
META can move with that tide even without company-specific news, simply because it’s treated as both:
- an ad powerhouse, and
- an “AI infrastructure spender” story.
5) Levels traders will be watching at the open
Without turning this into a technical-analysis chart, here are the practical signposts traders referenced in today’s coverage:
- Trend test: whether META holds above its 50-day moving average. 3
- Today’s range: roughly $651 (low) to $670 (high) as immediate reference points for support/resistance into Friday’s open. 1
If META opens above today’s high, it’s typically read as a “risk back on” tell. If it breaks below today’s low early, traders will look for a quick reversal—or a momentum slide intensified by expiration-day flows.
The bottom line for META stock tonight
Meta closed Thursday on a stronger footing, but the story heading into Friday morning is less about a single earnings-style catalyst and more about a stack of cross-currents:
- Regulation in Europe is getting sharper and more operationally specific. 4
- Advertising integrity and AI-generated content are drawing renewed scrutiny in the U.S. 7
- Analysts remain broadly constructive, with bullish targets still clustered in the $800s even as investors debate the costs of AI infrastructure. 10
- Friday’s setup is structurally volatile due to quadruple witching and multiple 10:00 a.m. ET macro prints. 11
