Meesho Limited (NSE: MEESHO | BSE: 544632) is having the kind of post-IPO week that makes both momentum traders and long-term investors sit up straight: a blistering rally, followed by a sharp, liquid-looking reversal.
On December 23, 2025, Meesho shares fell more than 8% intraday and slid to about ₹185.34, extending the drop to over 21% across three sessions. The pullback follows a rapid run-up that, at one point, saw the newly listed e-commerce stock more than double from its IPO price—before the market abruptly started asking harder questions about valuation, float, and the timeline to consistent profitability. [1]
What happened to Meesho stock on 23 December 2025?
The headline move on Tuesday was straightforward: selling pressure continued for a third straight session. By late morning/early afternoon, market trackers showed Meesho trading deep in the red with a day range that stretched roughly from the low ₹180s to the high ₹190s. [2]
That drop matters because it comes immediately after a sharp early rally in the stock’s first days of trading—an arc that’s become familiar in India’s “new-age” listings where scarcity of tradable shares can amplify both upswings and downswings.
Why Meesho shares are falling: profit-taking meets “low float” mechanics
Multiple market observers and broker commentary published around today’s move point to a mix of profit-taking and market-structure stress, rather than a single negative company announcement.
1) The rally got overheated—then the unwind began
Economic Times noted Meesho was down about 21% from its December 18 close, after a breathless surge that had pushed the stock roughly 110% above the IPO price in just over a week. The subsequent decline has been framed as the “cooling off” phase after an unusually crowded trade. [3]
2) “Free float” is tiny, and that can turn normal flows into chaos
A key point in today’s analysis: Meesho’s effective free float was described as roughly ~6%, meaning only a small portion of shares were readily available for trading in the early days after listing. In that setup, even modest imbalances between demand and supply can create outsized price swings. [4]
3) Short-covering and auction mechanics added fuel—then removed it
ET also described how the earlier surge was driven in part by a short squeeze, with over one crore shares reportedly getting pushed into the exchange auction mechanism after some short sellers failed to deliver stock for settlement. That kind of forced buying can exaggerate upside—and when it fades, volatility often snaps back in the other direction. [5]
“Is the story broken?” What analysts are saying as of 23 December
The dominant tone in today’s coverage is not “thesis collapse,” but “great story, messy price discovery.”
Moneycontrol quoted analysts arguing that Meesho can still be a strong long-term business, but that after the sharp post-listing move, the near-term risk-reward can look unattractive—especially while the company is still proving a clear path to consistent profitability and public-market execution. [6]
Livemint echoed the same theme after Meesho hit the lower price band earlier in the week: a sharp pullback can tempt “bottom fishing,” but analysts caution investors not to confuse volatility-driven dips with value—particularly right after a euphoric listing run. [7]
Meesho stock forecast: brokerage targets and growth assumptions in focus
Because Meesho is newly listed, formal coverage is still developing—but some of the most-cited forecasts are already shaping sentiment.
UBS: Buy rating, ₹220 target, and a high-growth NMV trajectory
ET’s coverage of UBS initiation highlighted a ‘Buy’ view and a ₹220 target price, built on a model that assumes (among other drivers):
- Net Merchandise Value (NMV) ~30% CAGR over FY25–FY30E
- Annual transacting users expanding from roughly 199 million to 518 million
- Ordering frequency rising from ~9.2 to ~14.7
- Average order value moderating (UBS’ model cited ~₹274 to ~₹233) while scale efficiencies improve margins over time [8]
Choice Institutional: ₹200 target and “mass-market leverage”
ET also referenced Choice Institutional Equities as constructive on Meesho’s positioning in Tier-2/Tier-3 demand, with a ₹200 target price and a thesis tied to zero-commission marketplace dynamics, logistics integration, and monetisation levers (ads/fintech/fulfilment). [9]
A reality check the market is enforcing right now
A key line from today’s Moneycontrol coverage: the stock’s early rally pushed it well ahead of some broker targets, which can invite profit-taking as traders conclude that near-term optimism has already been priced in. [10]
The fundamentals investors are betting on: Meesho’s business model, in plain English
Meesho’s public-market pitch is essentially “value-commerce at massive scale”—and a few operating choices make it different from several global peers.
Zero commission (for now) and advertising as an under-monetised lever
Reuters highlighted that Meesho has carved out a niche by selling low-priced products without charging sellers a commission, and cited analyst commentary noting that advertising revenue as a share of NMV was around 2.5%, compared with 5–10% globally—implying potential room to increase monetisation if engagement remains strong. [11]
AI, logistics (Valmo), and new lines of business
Ahead of the IPO, Reuters reported Meesho’s focus on deploying AI-powered chat/voice agents, expanding Valmo (its logistics aggregator), and exploring growth adjacencies like financial services (including credit-type offerings) and even grocery, all aimed at driving growth and improving economics. [12]
Meesho financial performance: growth improving, profitability still a debate
Investors aren’t only trading the chart—they’re trying to price a timeline to sustainable margins.
Reuters reported that in the first half of fiscal 2026, Meesho posted a revenue increase (to 55.78 billion rupees) and a sharp reduction in losses (to 7 billion rupees), highlighting operating improvement even as profitability remains a work in progress. [13]
Business Standard’s market coverage also noted that for the quarter ended September 2025, Meesho reported a consolidated net loss of ₹700.72 crore with revenue of ₹5,577.54 crore. [14]
IPO recap that still matters to the stock today
Meesho’s IPO and listing dynamics are directly tied to today’s volatility.
- The IPO ran December 3–5, 2025, with a ₹105–₹111 price band and a total issue size widely reported around ₹5,421 crore. [15]
- On listing day (December 10), Reuters reported the stock listed around ₹162.5 on the NSE (vs ₹111 issue price) and briefly traded as high as ₹175, valuing the company around ₹789.3 billion. [16]
- Demand was intense: Reuters reported bids worth about $28 billion around the IPO process and heavy institutional participation. [17]
In short: the stock began life with a lot of attention, strong initial scarcity dynamics, and high expectations—conditions that can produce rapid repricing in both directions.
Shareholding and float: why Meesho can swing harder than “normal” large caps
A major driver of early volatility is how much stock is actually tradeable.
- ET’s reporting highlighted a very low free float (~6%) during the early post-listing period. [18]
- Public snapshots of shareholding show promoters at ~16.76%, with a large portion held by public/non-promoter categories—while lock-ins can still restrict what’s immediately available for trading. [19]
The practical takeaway for investors reading today’s tape: price can move violently even without new fundamental information, simply because the “tradable supply” is constrained.
Technical levels traders are watching (23 December 2025)
If you’re tracking Meesho as a trade rather than a multi-year hold, today’s technical markers are getting attention.
Moneycontrol’s technical page (as of Dec 23) listed pivot-based levels with a classic pivot point around ₹209, and downside supports in the ₹194 / ₹187 / ₹172 zone (method-dependent), reflecting how quickly the stock had moved from “breakout” to “damage control” in a few sessions. [20]
These aren’t fundamentals, and they aren’t guarantees—but in fast-moving new listings, many participants watch the same levels, which can become self-reinforcing in the short term.
What to watch next: catalysts that can calm—or reignite—volatility
Based on today’s coverage and the mechanics described by analysts, the next phase for Meesho stock likely hinges on a few near-term variables:
- Stabilisation of float and settlement dynamics after the short-squeeze/auction effects fade [21]
- Execution evidence: progress on unit economics, operating leverage, and transparent quarterly delivery—points repeatedly raised in today’s commentary [22]
- Monetisation trajectory: whether advertising, logistics efficiencies, and fintech-style initiatives translate into durable margins (the core of bullish brokerage models) [23]
Bottom line on Meesho Limited stock on 23 December 2025
Meesho’s story hasn’t suddenly vanished in three down sessions. What has changed is the market’s willingness to pay “anything” for the narrative right after listing.
Today’s move looks less like a verdict on the company and more like a verdict on positioning, float scarcity, and near-term valuation, after an unusually sharp post-IPO spike. Bulls still have a roadmap (user growth + monetisation levers + improving losses), while bears have a simple counter: the stock has to earn its multiple in public view, quarter by quarter, and the early hype may have outrun visibility. [24]
References
1. www.moneycontrol.com, 2. www.moneycontrol.com, 3. m.economictimes.com, 4. m.economictimes.com, 5. m.economictimes.com, 6. www.moneycontrol.com, 7. www.livemint.com, 8. m.economictimes.com, 9. m.economictimes.com, 10. www.moneycontrol.com, 11. www.reuters.com, 12. www.reuters.com, 13. www.reuters.com, 14. www.business-standard.com, 15. zerodha.com, 16. www.reuters.com, 17. www.reuters.com, 18. m.economictimes.com, 19. www.screener.in, 20. www.moneycontrol.com, 21. m.economictimes.com, 22. www.moneycontrol.com, 23. www.reuters.com, 24. www.moneycontrol.com


