NEW YORK, Feb 7, 2026, 10:06 ET — The market has closed.
- Strive (ASST) finished Friday up 20.82%, ending the session at $11.915 on a split-adjusted basis.
- Nasdaq reported a new CUSIP is now active, with options adjusted after the split kicked in.
- Strive’s SATA preferred shares picked up as traders eyed post-split liquidity heading into Monday.
Strive, Inc. (ASST) surged 20.8% Friday, ending the day at $11.915. That move came as the company’s 1-for-20 reverse stock split kicked in before the open. Shares swung between $9.35 and $12.25 on the session, with volume clocking in at 9.36 million, based on market data.
U.S. markets are closed for the weekend, so attention turns to Monday’s open. Will the pricier shares attract more stable buyers, or is this just a setup for more wild moves? Reverse splits combine shares — 20 rolled into one — bumping up the price tag, but leaving the company’s total value untouched.
The reverse split kicked in on Feb. 6, Nasdaq said, adding that the Class A common stock now trades under a new CUSIP. That detail has implications for settlement and back-end systems, as brokers and custodians adjust their records. It’s part of why Mondays after a split sometimes turn chaotic.
Options traders were forced to pivot. MIAX announced it will rename the current ASST option class to ASST2 following the reverse split.
Strive disclosed in a filing this week that the reverse split will hit both its Class A and Class B common shares, with fractional amounts bumped up to whole shares. The company’s filing also notes that authorized share totals will shrink because of the move, but preferred stock isn’t affected.
Shares of Strive’s Series A perpetual preferred stock, trading under the ticker SATA on Nasdaq, finished Friday with a 7.5% jump, settling at $88.71.
Strive is pushing an unconventional angle: asset management built around a bitcoin-treasury approach. Strive Asset Management, LLC—a fully owned subsidiary and SEC-registered investment adviser—handles over $2 billion in assets, according to a Jan. 13 company statement. CIO Ben Werkman described the recent reverse split as a move to bring the share price in line with “institutional participation standards.” Strive
On Thursday, a separate filing revealed Strive’s 2026 Omnibus Equity Incentive Plan registration, paving the way for the company to boost its stock pool for employee awards down the line.
Crypto’s still in the mix. Bitcoin hovered near $68,943 on Saturday, posting a 1.3% gain for the day. Weekend action sometimes bleeds into Monday’s open for smaller stocks tied to bitcoin.
Still, reverse splits usually don’t fix what dragged a stock down to this level. Liquidity tends to dry up after a split, which can amplify moves in either direction. If selling picks up again—or if bitcoin stumbles—those post-split gains can vanish fast.
First up for traders: that opening hour Monday, with a close eye on liquidity and spreads, plus any hiccups in post-split routing at brokers and in the options market. After that, attention shifts to Feb. 15—investors watching for the company’s slated SATA preferred stock dividend.
