NEW YORK, December 29, 2025, 04:08 ET — Premarket
- Coupang shares rose 3.1% in premarket trading after the company outlined a 1.69 trillion won ($1.18 billion) customer voucher plan.
- South Korea’s parliament is set to hold hearings starting Tuesday as scrutiny over the breach intensifies.
- Investors are weighing the size and structure of the compensation against potential regulatory penalties.
Coupang Inc shares rose 3.1% to $25.03 in premarket trading on Monday after the U.S.-listed South Korean e-commerce company detailed a 1.69 trillion won ($1.18 billion) compensation package following a major customer data leak. [1]
The move matters because the plan puts a price tag on an incident that has already drawn political backlash and could still bring regulatory penalties, adding a fresh overhang for investors heading into the week. [2]
South Korea’s parliament is set to hold two days of hearings on Coupang starting Tuesday, keeping the company’s response in the spotlight just as U.S. trading resumes after the holiday period. [3]
Coupang said it will provide 50,000 won in vouchers to holders of 33.7 million accounts, with distribution starting on January 15, 2026. Vouchers are store credits, meaning they can be used to buy goods or services rather than paid out in cash. [4]
“We have prepared a compensation plan as part of taking responsible action for our customers,” Harold Rogers, interim CEO of Coupang Corp, said in a company statement. [5]
Criticism has mounted over Coupang’s decision to compensate users with vouchers that can only be used on its own platforms, with lawmakers and consumer advocates arguing the approach looks more like a marketing push than restitution. [6]
The plan follows a public apology on Sunday from Coupang founder Kim Bom, who has declined to attend the upcoming parliamentary hearings, Reuters reported. [7]
Coupang disclosed in a U.S. filing that its Korean subsidiary became aware of the cybersecurity incident on Nov. 18, 2025, and that a former employee may have obtained names, phone numbers, delivery addresses and email addresses tied to up to 33 million accounts, plus some order histories. [8]
The filing said no banking information, payment card data or login credentials were obtained, and the company said its operations had not been materially disrupted. [9]
Coupang also warned it could face costs from remediation, regulatory penalties and litigation, and said it could not reasonably estimate any losses tied to potential penalties. [10]
Earlier, Coupang said a former employee retained personal information from about 3,000 of its roughly 33 million customers and deleted it without transferring it to a third party, though South Korea’s science ministry said the claims had not been confirmed as the investigation continued. [11]
The stock closed Friday at $24.27, up 6.45%, after trading between $24.25 and $25.38 during the session, according to StockAnalysis data. [12]
Investors are now watching for any response from South Korean regulators and lawmakers after the hearings, and for further detail from the company on how the voucher program will be rolled out and accounted for. [13]
References
1. stockanalysis.com, 2. www.reuters.com, 3. www.reuters.com, 4. www.aboutcoupang.com, 5. www.aboutcoupang.com, 6. www.reuters.com, 7. www.reuters.com, 8. www.sec.gov, 9. www.sec.gov, 10. www.sec.gov, 11. www.reuters.com, 12. stockanalysis.com, 13. www.reuters.com
