NEW YORK, December 29, 2025, 14:46 ET — Regular session
- Spotify (SPOT) down about 0.4% in afternoon trade as U.S. stocks pull back from record highs
- Holiday-thinned trading keeps volatility elevated in growth and tech-linked names
- Investors are watching for signals on U.S. pricing and a January leadership transition
Spotify Technology S.A. shares fell about 0.4% to $582.26 in afternoon trading on Monday, down $2.09 from the prior close, according to LSEG data. The stock traded between $577.29 and $586.53.
The move matters because markets are in the final stretch of the year, when fewer buyers and sellers — thinner liquidity — can magnify intraday swings. In that backdrop, single-stock moves often follow broad risk sentiment more than company headlines.
Wall Street’s main indexes eased as investors took some profits in large-cap tech, and trading volumes were expected to stay light in the holiday-affected week. “It’ll turn out to be a buying opportunity,” said Hank Smith, director and head of investment strategy at Haverford Trust, referring to the tech pullback. Traders are also watching the “Santa Claus rally,” a seasonal pattern that typically covers the last five trading days of the year and the first two sessions of January, as well as Fed minutes and weekly jobless claims later this week. 1
Spotify had no immediate company-specific catalyst on Monday, leaving its shares to trade as a read-through on appetite for consumer internet and digital media stocks. The pullback came as investors repositioned into year-end.
Strategically, Spotify has been leaning further into video to compete for engagement and advertising dollars. Spotify said earlier this month it was expanding access to music videos for premium subscribers in the United States and Canada as it takes on YouTube, while also competing with Apple and Amazon’s music offerings. 2
Pricing remains a central watchpoint for the stock. The Financial Times reported last month that Spotify plans to raise U.S. subscription prices in the first quarter of 2026, which would mark its first U.S. increase since June 2024; Spotify did not immediately respond to a Reuters request for comment at the time. 3
Investors also have a leadership transition approaching. Spotify said founder Daniel Ek will become executive chairman in January, with Gustav Söderström and Alex Norström set to run the company as co-CEOs. 4
For traders, the next test is whether SPOT can reclaim the day’s upper range near $586-$587, then retake the $600 round-number level that often acts as a psychological marker. On the downside, Monday’s low near $577 is the closest near-term reference point.
With no fresh Spotify-specific headlines driving the tape, SPOT’s near-term direction is likely to hinge on broader market tone into the New Year. Any shift in expectations for interest-rate cuts — or a surprise in macro data — could ripple quickly through growth-tilted stocks.
