NEW YORK, December 30, 2025, 18:30 ET — After-hours
- P&G shares eased in after-hours trading as consumer-staples stocks softened in holiday-thin markets.
- A Zacks Investment Management portfolio manager called P&G a “dark horse” pick for 2026.
- Focus shifts to P&G’s January earnings update for signals on pricing, volumes and costs.
Procter & Gamble shares were last down about 0.3% at $144.05 in after-hours trading on Tuesday, after trading in a narrow $143.58-$144.60 range during the session.
The move came as Wall Street drifted lower in light year-end volumes after the Federal Reserve released minutes from its December policy meeting. The Dow fell 0.2%, the S&P 500 slipped 0.14% and the Nasdaq lost 0.23%, Reuters reported. 1
Why it matters now: late-December trading can exaggerate sector rotations because big investors often step back and liquidity thins. The Fed minutes underscored a live debate over the pace of rate cuts in 2026, keeping markets sensitive to shifts in yields and risk appetite. 1
Consumer staples — companies selling everyday essentials — also leaned lower. The Consumer Staples Select Sector SPDR ETF fell about 0.2%, while Colgate-Palmolive slipped and Clorox rose.
Still, some investors are looking past the day-to-day tape. Brian Mulberry, a client portfolio manager at Zacks Investment Management, called Procter & Gamble his “dark horse” stock pick for 2026, pointing to easing trade policies and lower energy and housing costs as potential demand tailwinds. 2
P&G, maker of household brands such as Tide and Pampers, is often treated as a defensive holding because demand for basics tends to hold up better when growth slows. That can help during risk-off periods, but higher bond yields can also compete with dividend-paying stocks for investor attention.
The next company catalyst is in late January. P&G is set to hold its fiscal second-quarter earnings conference call on January 22 at 8:30 a.m. ET, according to its investor relations event listing. 3
Analysts expect P&G to report profit of $1.87 per share for the quarter, Barchart said. The same report said the stock has fallen about 14.9% over the past 52 weeks, and it cited an average analyst price target of $169.68 alongside a “Moderate Buy” consensus. 4
Investors will be listening for how much of any growth is coming from price versus volume, and whether shoppers keep trading down to cheaper brands. Comments on input costs, promotional intensity and advertising spend will also matter, because small shifts in margins can drive large moves in consumer staples.
Before Wednesday’s regular session, traders are likely to keep one eye on rates and the broader risk tone set by Fed expectations. If yields push higher, staples can lag; if risk appetite fades, investors often rotate back toward steady cash-flow names.
For P&G, the near-term technical focus is whether the stock can hold above Tuesday’s intraday low and reclaim the day’s highs, with the bigger test coming when the company updates guidance next month.
