NEW YORK, January 1, 2026, 07:29 ET — Market closed
Trump Media & Technology Group’s DJT shares rose 5.3% in Wednesday’s session to close at $13.24 after the company announced plans to distribute a new digital token to shareholders. The stock traded between $12.82 and $13.80 and was down about 0.3% after hours.
The move matters because it puts a market price on Trump Media’s push beyond its Truth Social app into financial and crypto-adjacent products, a strategy shift investors have been demanding clearer proof on.
It also tests how much value investors assign to “shareholder rewards” that are not cash and may have limits on transferability, at a time when crypto-linked headlines can move retail-heavy stocks quickly.
Trump Media said it will partner with Crypto.com to distribute a digital token — a blockchain-based crypto asset — to shareholders, with each ultimate beneficial owner eligible for one token per whole share held. The company said the tokens may not be transferable or exchangeable for cash, and that rewards could include discounts tied to products such as Truth Social and Truth+. “We look forward to utilizing Crypto.com’s blockchain technology … to implement this first-of-its-kind token distribution,” CEO and Chairman Devin Nunes said. 1
A Dec. 31 filing with the U.S. Securities and Exchange Commission referenced the token plan and attached the company’s press release as an exhibit. 2
Digital tokens live on blockchains, which are shared databases that record transactions. Unlike a dividend, the token distribution is not a cash payout and the company said it would not represent an ownership interest in Trump Media.
The token plan follows another late-December push from Trump Media’s Truth.Fi brand: a Dec. 30 announcement said five Truth Social-branded equity exchange-traded funds, or ETFs — baskets of securities that trade like stocks — began trading on the New York Stock Exchange. 3
The latest step comes as Washington has taken a more supportive posture toward parts of the crypto sector, while risk appetite has cooled in late-year trading; bitcoin ended 2025 down about 6%, Reuters reported. 4
DJT remains a volatile small-cap name and has fallen about 61% over the past 12 months, according to TradingView data. 5
Investors are now likely to focus on implementation details that can swing perceived value: the record date for eligibility, whether the tokens can be transferred, and what “rewards” look like in practice.
They will also watch whether Trump Media can build fee-based revenue streams around Truth.Fi products, including the newly launched ETFs, rather than relying mainly on advertising and subscriptions.
Before the next session on Friday, traders will be looking for any additional disclosures on the token timeline, including how ownership will be verified and when tokens and rewards would be delivered.
