NEW YORK, January 1, 2026, 18:36 ET — Market closed.
Salesforce, Inc. shares edged lower in the last trading session before the New Year’s Day holiday, as Chief Executive Marc Benioff drew attention online by inviting YouTube star MrBeast to create the company’s 2026 Super Bowl commercial. “Very seriously, Jimmy you should really do our Salesforce Super Bowl commercial for 2026!” Benioff wrote. The stock last closed down about 0.4% at $264.91. 1
The unusual consumer-facing pitch lands as investors head into 2026 focused on whether Salesforce’s Agentforce push can translate into steadier demand and clearer monetization. Agentforce is Salesforce’s “AI agents” effort — software designed to take actions on a user’s behalf, such as resolving service requests or automating back-office tasks. 2
That question has mattered more as large enterprise customers scrutinize new AI spending, and as software valuations swing with shifts in interest-rate expectations. Salesforce has argued that early Agentforce traction is building, and that pilots are converting into longer-term commitments. 2
In its most recent quarterly update on Dec. 3, Salesforce raised fiscal 2026 revenue guidance to $41.45 billion to $41.55 billion. The company also pointed to nearly $1.4 billion in annual recurring revenue (ARR) from Agentforce and Data 360 — a run-rate measure that annualizes subscription revenue — and said current remaining performance obligations (cRPO), a proxy for contracted future revenue, rose 11% year-on-year to $29.4 billion. 3
Salesforce has also been strengthening its data stack as part of that AI strategy. The company said in November it completed its acquisition of Informatica, a deal aimed at bolstering how customer data is managed and governed for AI use cases. 4
Benioff has paired that product push with a broader branding effort around “Agentforce,” including a willingness to revisit Salesforce’s naming and positioning as it leans further into AI. 5
Before the next session on Friday, Jan. 2, traders will be watching a reset in liquidity after the holiday as U.S. markets reopen. The New York Fed’s calendar shows weekly initial jobless claims due at 8:30 a.m. ET that day and construction spending at 10 a.m., with the ISM manufacturing report scheduled for Monday, Jan. 5. 6
The next major macro test for rate expectations comes with the U.S. employment report for December, scheduled for Friday, Jan. 9, according to the Bureau of Labor Statistics’ January release calendar. 7
For Salesforce, the next defined catalyst is earnings. The company’s next results are expected on Feb. 25 after the close, according to the Yahoo Finance earnings calendar, putting the spotlight back on subscription growth, margins and any quantified contribution from Agentforce. 8
In the meantime, the stock’s tight late-year range leaves traders looking for clearer signals — either from early-2026 macro data or fresh company commentary — on whether Salesforce’s AI narrative is translating into faster bookings and durable growth.
