NEW YORK, January 1, 2026, 18:59 ET — Market closed.
- Zeta Global (ZETA) last closed down 2.2% at $20.35 in the final U.S. session of 2025.
- U.S. stock markets are shut on Thursday for New Year’s Day after Wall Street ended 2025 lower.
- Investors are turning to early-January macro data and Zeta’s next earnings report, listed for Feb. 19 by TipRanks.
Zeta Global Holdings Corp shares last closed down 2.2% at $20.35 on Wednesday, the final U.S. trading session of 2025, with markets closed on Thursday for the New Year’s Day holiday.
The pause matters because holiday-thinned trading can exaggerate moves, and investors are setting positions for 2026 after a strong year for equities. Growth-oriented software stocks tend to be sensitive to shifts in rate expectations because more of their value rests on future earnings.
Zeta’s dip came after a late-December climb, leaving the stock about 11% higher than its Dec. 23 close even after Wednesday’s pullback, based on historical prices.
On Wednesday, Wall Street’s main indexes fell as investors took profits into year-end, with trading volumes still subdued in the holiday-shortened week. “It’s perfectly fine in any bull market to have moments of cost,” said Giuseppe Sette, co-founder and president of Reflexivity. Reuters
Zeta traded between $20.25 and $21.11 in the session, and was last indicated at $20.40 in after-hours trading — the session following the regular market close.
The New York-based company sells consumer data and marketing automation software that helps brands target customers across channels such as email, web, social media and connected TV.
Zeta’s most recent major company update came in November, when it said it increased 2025 and 2026 guidance after completing its acquisition of the Marigold Enterprise Business. Zeta forecast 2026 revenue of at least $1.73 billion and free cash flow — cash left after operating costs and capital spending — of $224 million.
Those targets will stay in focus as investors watch for evidence that Marigold is contributing at the pace management outlined and that cash generation tracks the company’s 2026 outlook.
Zeta is also slated to appear around CES next week, including a scheduled fireside chat in Las Vegas with CEO David Steinberg and Wedbush analyst Dan Ives, according to a company announcement.
Before the next session, attention shifts to whether Thursday’s holiday lull gives way to fresh risk-taking when U.S. stocks reopen. Traders will also continue to parse how 2026 interest-rate expectations may evolve after 2025’s gains.
On the macro calendar, the U.S. employment report for December is scheduled for Jan. 9, and the Federal Reserve’s next policy meeting is set for Jan. 27–28. Those events can swing rate-sensitive software shares.
For Zeta-specific catalysts, TipRanks lists the next earnings report date as Feb. 19 after the close, with consensus EPS at $0.24. Technically, traders will watch whether shares hold above Wednesday’s $20.25 low and whether the stock can retake the $21 area from the prior session’s high.
