Palantir sinks to 52-week low even after Zeta AI deal

Zeta Global Holdings Corp. rallied 13.43% to finish at $22.89 Friday after heavy buying sent the AI marketing software stock higher. Shares reached $23.03 on the day and volume hit 15.35 million, well above the 8.68 million average. Options trading pointed to investors looking for more gains.

Zeta Global shares jumped nearly 9% on Monday after the marketing technology firm said it will collaborate with OpenAI to power Athena, a tool it says can answer marketing questions and recommend actions for teams. The announcement, made at CES 2026, included expanded beta access for Athena’s first two applications and a plan to launch the product to all customers by the end of the first quarter, the company said. “We’ve formed many partnerships throughout Zeta’s history, but none will be more instrumental than the one we are embarking on with OpenAI,” CEO David A. Steinberg said. Business Wire