Zeta Global up 13% as traders move on AI, options hunt
Zeta Global shares surged 13.43% to $22.89 Friday, with trading volume at 15.35 million, far above average. Heavy call-option activity and a new loyalty-data study fueled interest in the AI marketing software firm. The company reported Q1 revenue up 50% year-over-year to $396 million and raised its 2026 revenue outlook. Broader AI and software stocks also rallied as Wall Street indexes hit record highs.