NEW YORK, January 1, 2026, 19:53 ET — Market closed
- SoFi fell 1.4% in the last session, ending 2025 on a softer note.
- U.S. stocks slipped in thin year-end trading as investors took profits and watched rates.
- Focus turns to early-January economic data and SoFi’s next earnings update later this month.
SoFi Technologies, Inc. (SOFI) shares closed down 1.4% at $26.18 on Wednesday, after trading between $26.08 and $26.90. About 34 million shares changed hands. U.S. stock markets were closed on Thursday for New Year’s Day. 1
The move echoed a cautious tone in 2025’s final session, when the S&P 500 fell 0.74% and the Nasdaq lost 0.76% in light holiday-week volume. “It’s perfectly fine in any bull market to have moments of cost,” said Giuseppe Sette, co-founder and president of Reflexivity, pointing to profit-taking when liquidity is low. 2
Rates were also in focus as investors priced the outlook for borrowing costs into early 2026. The 10-year U.S. Treasury yield rose to 4.163% on Wednesday, up 3.5 basis points — a basis point is 0.01 percentage point — after a drop in weekly jobless claims, according to market data. 3
SoFi’s decline came alongside other higher-volatility fintech names that tend to swing with risk appetite. Affirm fell 1.8%, Upstart dropped 2.7% and Robinhood eased 2.1% in the same session, according to market data.
Why this matters now: SoFi is both a lender and a bank, leaving it exposed to shifting expectations for consumer credit and the cost of deposits. Higher yields can pressure high-growth valuations, even as they can lift bank margins if deposit costs don’t rise as fast; that spread is known as net interest margin.
SoFi has expanded from student-loan refinancing into a broader app-based financial services platform offering lending, investing and deposit products. In October, the company raised its 2025 profit forecast after reporting record third-quarter results, helped by strength in fee-based revenue. 4
Investors heading into January are watching whether credit performance stays steady as personal-loan balances grow and delinquencies across consumer credit become a bigger market concern. Traders also focus on deposit growth and the pace of expansion in SoFi’s non-lending businesses, which can smooth results when lending slows.
Before the next session, technicians will look at whether SOFI holds above the $26 area, a level near Wednesday’s intraday low. Resistance — where sellers have tended to show up — sits near the prior day’s high just below $27.
The early-January calendar is packed with economic releases that can swing rate expectations. The Institute for Supply Management said its December manufacturing PMI report — a survey-based gauge of factory activity — is due Monday, Jan. 5, while the Labor Department’s Bureau of Labor Statistics schedules the December employment report for Friday, Jan. 9. 5
SoFi has not announced a date for its next earnings release, but Nasdaq’s earnings calendar pegs an estimated report on Jan. 26; Wall Street Horizon lists the timing as unconfirmed. Guidance on loan growth, credit costs and fee-based revenue will be the key checks for investors. 6
With liquidity returning after the holiday lull, traders are likely to use early data to reset rate-cut bets, keeping high-beta fintech names like SoFi sensitive to yields and broader risk appetite into the next results.
