NEW YORK, January 1, 2026, 19:55 ET — Market closed
- Nike ended the last U.S. trading session up 4.2% at $63.71.
- A regulatory filing showed CEO Elliott Hill bought 16,388 shares for about $1 million.
- A separate filing showed Chairman Emeritus Phil Knight received 4.5 million convertible shares via a distribution from an affiliated entity.
Nike shares ended the last U.S. trading session up 4.2% at $63.71, after a regulatory filing showed Chief Executive Elliott Hill bought about $1 million worth of stock.
Insider buying — when executives use personal funds to buy shares — often draws attention because it can signal confidence at a moment when investors are debating whether a turnaround is taking hold.
That matters now for Nike because the stock has been under pressure and year-end trading can exaggerate moves, with investors repositioning for the start of the new year. A Reuters market report noted thin trading ahead of the New Year’s Day holiday, and “it’s perfectly fine in any bull market to have moments of cost,” said Giuseppe Sette, co-founder and president of Reflexivity. 1
The stock traded between $61.96 and $64.19 in the last session, with about 35.5 million shares changing hands, according to market data.
In a Form 4 filing with the U.S. Securities and Exchange Commission, Hill disclosed he bought 16,388 Nike Class B shares on Dec. 29 at a weighted average price of $61.10, lifting his direct holdings to 241,587 shares. 2
A separate Form 4 showed Chairman Emeritus Phil Knight received 4.5 million shares of Nike Class A common stock that is convertible into Class B shares, via a private pro rata distribution from Swoosh, LLC, an affiliated entity. 3
Form 4 is the disclosure insiders file after trading in their company’s stock, giving investors a real-time look at who is buying or selling. Those disclosures can sway sentiment, even though insider buying alone does not determine a company’s fundamentals.
Investors have been focused on the pace of Nike’s recovery as it works through pressure on gross margins and weaker demand in China, while trying to stabilize the business in North America and refresh marketing, according to a Reuters “BUZZ” report on the move. 4
Before the next session, traders will be watching whether Nike can hold the bulk of Wednesday’s gains when U.S. markets reopen on Friday, Jan. 2, after the New Year’s Day holiday. The $64 area, near the prior session’s highs, is an early level on many screens.
Nike has not yet announced the date for its next earnings report. MarketBeat estimates the next report for March 19, based on past reporting patterns, and investors are expected to press for updates on margins, inventory and the China demand trend. 5
Macro data will also be in focus as 2026 gets underway, including the U.S. Employment Situation report for December 2025, scheduled for Jan. 9, which can shift expectations for consumer spending and interest rates. 6
Nike’s shares remain well below their 52-week high of $82.44 and above the 52-week low of $52.28, according to the company’s investor relations stock information page, leaving investors split between “bottoming” hopes and demands for clearer evidence that the turnaround is translating into earnings power. 7
