NEW YORK, Jan 2, 2026, 11:02 ET
- Alphabet shares rose about 1% in morning trade, with Apple slightly higher and Amazon down about 1%.
- A technical analyst said charts for AAPL, AMZN and GOOG still point higher as holiday-thinned trading lingers.
- Quarterly 13F holdings reports showed Marathon Asset Management sharply cut Alphabet’s Class C stake in Q3, while Neumann Capital trimmed its Class A holding.
Alphabet (GOOGL) shares rose about 1% on Friday as investors returned for the first U.S. trading session of 2026 and zeroed in on mega-cap technology names. Apple (AAPL) edged higher, while Amazon.com (AMZN) slipped.
The moves matter because these companies are among the biggest weights in the Nasdaq and S&P 500. Even modest swings can tug on index levels and shape risk sentiment early in the year.
Liquidity remains uneven after the holiday break, when fewer market participants are active. That can make short-term chart signals and headlines feel louder than usual.
In a technical note published Friday, FXEmpire analyst Christopher Lewis said Apple, Amazon and Alphabet still look constructive on the charts, with pullbacks drawing interest. He pointed to Amazon’s $240 area as a key hurdle and described Alphabet as forming a bullish-flag pattern, a pause that technicians often read as a setup for another leg higher.
“This will be especially interesting next week once we get full volume,” Lewis wrote.
Alphabet’s voting Class A shares (GOOGL) were up about 1% at $316.20, while its non-voting Class C shares (GOOG) gained about 0.9% at $316.56. Apple was up about 0.4% at $273.02 and Amazon was down about 1% at $228.59.
Quarterly disclosures also show how some managers positioned in Alphabet earlier in 2025. Those reports—called Form 13F—are filings to the U.S. Securities and Exchange Commission that list many U.S.-listed stock holdings at quarter-end.
London-based Marathon Asset Management reduced its Alphabet Class C stake by 75.7% in the quarter ended Sept. 30 to 56,316 shares valued at about $13.7 million, according to a MarketBeat summary. The underlying SEC information table shows the firm also reported 377,542 Alphabet Class A shares valued at about $91.8 million.
Neumann Capital Management, based in Foster City, California, trimmed its Alphabet Class A position by 3.8% to 44,886 shares valued at about $10.9 million, MarketBeat said in a separate summary. The figure matches the firm’s Form 13F submission for the quarter ended Sept. 30.
Alphabet has two main publicly traded share classes. Class A shares (GOOGL) carry voting rights, while Class C shares (GOOG) do not.
Form 13F reports are backward-looking and do not show a manager’s current positions. They also omit some exposures, including many derivatives and short bets.
