NEW YORK, January 4, 2026, 04:31 ET — Market closed
- Strategy Inc shares ended Friday up 3.5% at $157.16.
- An SEC filing showed the company lifted the dividend rate on its variable-rate STRC preferred stock to 11% and declared a Jan. 31 cash payout.
- Investors are watching bitcoin’s next move, U.S. jobs data on Jan. 9 and an MSCI index decision due by Jan. 15.
Strategy Inc shares closed Friday up 3.5% at $157.16, after trading between $150.03 and $160.76. Bitcoin was up about 1.7% early Sunday at roughly $91,258.
The move put fresh attention on Strategy’s funding machine, after the company adjusted the payout on one of its preferred share classes used alongside common-stock issuance to support its bitcoin-heavy balance sheet.
That matters now because Strategy’s equity often trades as a high-beta proxy for bitcoin, while its capital-raising tools—common stock and several preferred series—can tighten or loosen depending on investor appetite for risk and income.
In an SEC filing, Strategy said it increased the regular dividend rate on its Variable Rate Series A Perpetual Stretch Preferred Stock (ticker STRC) to 11% from 10.75% for monthly periods starting Jan. 1. The board also declared a cash dividend of $0.916666667 per STRC share for the month ending Jan. 31, payable Jan. 31 to holders of record on Jan. 15. 1
Strategy’s website dashboard showed it held 672,497 bitcoin with an average acquisition cost of $74,997 per coin and total acquisition cost of about $50.4 billion. At Sunday’s bitcoin price, that stash is worth roughly $61 billion, before factoring in debt and preferred dividends. 2
The company’s earnings can also swing sharply with the crypto market because it adopted fair-value accounting for bitcoin in 2025, meaning quarterly gains or losses from price changes flow through net income. In its latest reported quarter, Strategy said it booked a $3.9 billion unrealized gain on digital assets under that approach. 3
Bloomberg reported on Friday that Strategy could face a multibillion-dollar fourth-quarter loss as it marks bitcoin to market after the cryptocurrency’s late-year slide. 4
Other crypto-linked stocks moved in the same direction as risk appetite improved late last week. Coinbase rose 4.6% on Friday, while bitcoin miners Marathon Digital and Riot Platforms gained about 10% and 12%, respectively.
Before the next session, investors will focus on whether bitcoin extends its weekend gains and how that feeds through to U.S.-listed crypto proxies. Markets also face a busy slate of U.S. data that can shift interest-rate expectations, including the December employment report due Jan. 9 and the Fed’s next policy meeting on Jan. 27–28. 5
Before the next session, index-related headlines remain a swing factor: MSCI is due to decide by Jan. 15 whether to exclude “digital asset treasury” companies from major benchmarks, a move that could pressure demand from index-tracking funds. “The conversation already extends beyond just MSCI,” Kaasha Saini, head of index strategy at Jefferies, told Reuters. 6
