New York, January 6, 2026, 16:15 EST — After-hours
- Tesla shares closed down 4.1% after fresh data showed steep December declines in key European markets.
- Germany sales fell 48%, while UK registrations dropped more than 29%, as BYD and other Chinese brands gained ground.
- Investors now look to Tesla’s January 28 results for demand, pricing and margin signals.
Tesla shares closed down 4.1% at $433.18 on Tuesday, after swinging between $428.82 and $452.25 in a heavy-volume session.
The latest European sales indicators matter because they speak to demand and pricing power at a time when electric-vehicle growth has turned uneven and competition has intensified. For Tesla, weaker registrations in big markets can translate into more discounting, which tends to squeeze margins.
The pullback also lands as investors position for Tesla’s next earnings and weigh whether its push into self-driving and robotaxis can offset pressure in the core car business. That shift in narrative leaves the stock more sensitive to data points that hint at market-share losses.
In Germany, Tesla (TSLA.O) sold 2,032 cars in December, down 48% from a year earlier, Germany’s road traffic agency KBA said. Tesla’s 2025 sales in the country fell 48.4% to 19,390 units, while China’s BYD (002594.SZ) surged more than 12-fold in December to 4,109 and reached 23,306 units for 2025, the data showed. 1
Britain showed a similar pattern. Tesla’s UK registrations — a proxy for sales — fell to 6,323 vehicles in December, down more than 29% year on year, New AutoMotive data showed, while BYD’s UK registrations jumped nearly five-fold to 5,194. “The influx of new models and brands from China is creating fierce competition that will continue to force prices down,” said Steve Walker, head of digital content at Auto Express. 2
The broader German market is growing, but consultants say the rebound is still fragile. “We haven’t seen a real boom yet,” EY mobility specialist Constantin Gall said, adding that Germany’s new EV subsidy announced in November should support demand but targets low-income private buyers. 3
Investors are also watching how fast the industry’s self-driving race is heating up. “This year you will see more and more focus on AI and autonomous,” said C.J. Finn, PwC’s U.S. automotive industry leader, as CES turns toward autonomy; Reuters noted Tesla’s small robotaxi service in Austin last year and quicker expansion by Alphabet’s (GOOGL.O) Waymo. 4
For chart-focused traders, Tuesday’s slide kept the stock near its session trough, leaving that low in view as near-term support, while the day’s high marks the first hurdle on any rebound.
But the European registration figures can swing month to month as shipments and deliveries move around, and Tesla has repeatedly used incentives and pricing to defend volume. That approach can steady demand, but it risks further pressure on margins if price cuts broaden.
The next major catalyst is Tesla’s fourth-quarter results on January 28, when investors will watch for guidance on 2026 demand, pricing and profitability — and any update on autonomy and robotaxi plans. 5
