NEW YORK, Jan 7, 2026, 05:17 EST — Premarket
Snap Inc shares were flat in premarket trading on Wednesday after rising 6.55% in the previous session to $8.79. The Snapchat parent’s stock has traded between $6.90 and $13.28 over the past 52 weeks, leaving it about a third below its high. 1
The run has drawn fresh attention in the options market, where call buying outpaced normal levels. Implied volatility — the swing options traders are pricing in — rose almost 8 points to 62.59%, while the put/call ratio, a simple read of bearish puts versus bullish calls, stood at 0.41, TipRanks cited TheFly as saying. 2
Snap has posted three straight days of gains, with shares closing at $8.25 on Monday before Tuesday’s jump. The stock traded between $8.25 and $8.80 on Tuesday on volume of about 48.7 million shares, according to StockAnalysis. 3
Investors are also digesting insider activity after a filing showed Chief Executive Evan Spiegel planned to sell up to 1,220,165 shares, with an aggregate market value of about $10 million. The Form 144 notice, filed on Jan. 5, is required under SEC Rule 144 when an affiliate intends to sell stock, and it referenced a Rule 10b5-1 plan adopted on Sept. 4, 2025. 4
The setup comes as U.S. stocks push higher early in 2026, lifting higher-risk names. “I think we’re going to have a very strong earnings season for Big Tech,” Jed Ellerbroek, a portfolio manager at Argent Capital in St. Louis, told Reuters, as investors look ahead to Wednesday’s JOLTS data and Friday’s December jobs report. 5
Snap, which relies heavily on advertising, tends to move with shifts in risk appetite and expectations for marketing budgets. Traders often treat it as a high-beta read on the online ad cycle, where small changes in growth outlook can drive outsized stock moves.
The next major company catalyst is quarterly results, which Nasdaq data show are expected on Feb. 3, though the date can change until the company confirms it. Investors will watch the report for revenue trends, any update on ad demand, and the pace of spending as Snap tries to balance growth initiatives with costs. 6
Still, the same forces powering a quick run-up can reverse. Insider selling plans can add to supply, and elevated options pricing can amplify moves if earnings expectations shift or macro data pushes rates higher.
