NEW YORK, January 7, 2026, 10:06 EST — Regular session
- Boeing shares rose after Alaska Airlines placed its biggest-ever aircraft order, led by 737 MAX 10 jets.
- The deal puts fresh focus on Boeing’s ability to certify the MAX 10 and raise output.
- Investors now look to Boeing’s late-January results for updates on deliveries and cash flow.
Boeing shares were up 0.3% at $230.54 in morning trade on Wednesday after Alaska Airlines said it would order 105 737 MAX 10 jets and five 787 widebodies, its largest fleet order. Alaska Air Group shares were down 1.4%. 1
For Boeing, it is a clean headline: a big U.S. airline is committing to its newest narrowbody variant at a moment when the manufacturer is still trying to show steadier execution. The order also stretches far into the next decade, which means the real market test is whether Boeing can deliver on schedule.
Alaska’s CEO Ben Minicucci called the purchase part of a long-term expansion plan, saying, “These planes will fuel our expansion to more destinations across the globe.” Boeing Commercial Airplanes chief Stephanie Pope said the company was “honored” Alaska had “placed their trust” in Boeing’s 737 and 787 programs. 2
Alaska said the order extends its delivery stream through 2035 and includes rights for 35 additional 737-10 aircraft. The airline said it aims to grow its fleet to more than 475 aircraft by 2030 and more than 550 by 2035, and it flagged Seattle as a long-haul gateway as it pushes further into Europe and Asia. 3
The MAX 10 — the biggest version of the 737 family — remains central to Boeing’s pitch on unit costs and capacity, but the jet still needs certification, a timeline investors watch closely. Boeing also needs production momentum after the FAA last year cleared it to lift 737 MAX output to 42 planes a month, a step meant to help stabilize deliveries and cash generation. 4
There is a catch. Certification setbacks, supplier snags or renewed regulatory pressure could push deliveries to the right, dulling the near-term benefit of a large order and reviving worries about Boeing’s ability to convert backlog into cash.
Traders will also keep an eye on Boeing’s next results for hard numbers on deliveries, cash flow and any updates on program milestones. Nasdaq’s earnings calendar currently points to an expected report date of January 27, though companies can still confirm dates closer to release. 5
Beyond company specifics, the next U.S. catalyst is Friday’s government jobs report, which can sway rate expectations and, by extension, industrial shares. The Bureau of Labor Statistics has scheduled the December employment report for January 9 at 8:30 a.m. ET. 6
