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NASDAQ:ALK 12 October 2025 - 28 May 2026

No Leis for Hawaiian Flight Attendants as Alaska Merger Strain Grows

No Leis for Hawaiian Flight Attendants as Alaska Merger Strain Grows

Roughly 250 Hawaiian Airlines flight attendants reassigned to Seattle as part of Alaska Air Group’s long-haul routes are facing new uniform rules that ban flowers, leis, and aloha shirts on some flights. The aloha shirt, usually bright and floral, is a Hawaiian staple. The shift is key as crews are running Alaska-branded Boeing 787 flights out of Seattle while the airline moves to expand its international reach. Seattle flights aren't a minor project. Alaska has started Rome and London routes, flying 787s picked up from the Hawaiian deal to go deeper into Europe and Asia.
28 May 2026
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Alaska Air’s $500 Million Debt Sale Shows How Iran War Fuel Shock Is Hitting U.S. Airlines

Alaska Air’s $500 Million Debt Sale Shows How Iran War Fuel Shock Is Hitting U.S. Airlines

Alaska Air Group is tapping private debt markets for $500 million, announcing the offering Wednesday as surging jet fuel costs tied to the war hit airline profitability. The company intends to sell five-year senior notes maturing in 2031. It’s all about the clock right now. U.S. airlines are feeling the pinch from spiking fuel bills, as fallout from the Iran conflict and snarls in the Strait of Hormuz have ratcheted up oil and jet fuel prices. The carriers don’t have much leeway to offset those higher costs in the near-term.
7 May 2026
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Hawaiian Airlines’ HA Code Is Gone as Alaska’s oneworld Push Hits Passenger Tickets

Hawaiian Airlines’ HA Code Is Gone as Alaska’s oneworld Push Hits Passenger Tickets

The HA code once used by Hawaiian Airlines has vanished from fresh customer-facing flight numbers, giving way to Alaska Airlines’ AS code. It’s the most concrete signal so far that Alaska Air Group is integrating Hawaiian under a single operating system. While the Hawaiian name isn’t going away as a brand, this shift is now plain to see—showing up on tickets, booking tools, and mobile apps. The code change is making headlines now thanks to the shift to Sabre—the backbone system that handles reservations, check-ins, airport kiosks, loyalty programs, and all passenger records. In effect, the merger has shifted out of the boardroom and right into the nuts and bolts of what travelers actually touch and use.
28 April 2026
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Hawaiian Airlines Is Now oneworld — and Alaska’s Takeover Is Showing Up at the Gate

Hawaiian Airlines Is Now oneworld — and Alaska’s Takeover Is Showing Up at the Gate

This week, Hawaiian Airlines entered the oneworld alliance and deepened its integration with Alaska Airlines’ operating systems—steps that bring Alaska Air Group’s planned acquisition of Hawaiian into sharper focus for customers. Travelers are already seeing changes, from loyalty perks to flight codes and booking details. Timing is critical here—not simply because of the merger. Now, Hawaiian passengers using Atmos Rewards, the joint Alaska-Hawaiian loyalty program, get access to earn and spend points, plus elite perks, with all 14 other oneworld carriers. The door swings both ways: oneworld members can take advantage of their benefits on Hawaiian flights.
25 April 2026
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United Airlines CEO Sidesteps American Airlines Merger Talk as Trump Opposes Deal, Signals Support for Spirit

United Airlines CEO Sidesteps American Airlines Merger Talk as Trump Opposes Deal, Signals Support for Spirit

Pressed on Wednesday about any interest in acquiring American Airlines, United Airlines CEO Scott Kirby deflected, sticking to his vision of building “a truly global airline that all US citizens can be proud of.” His comment did nothing to douse speculation over a potential merger, one day after President Donald Trump publicly criticized the notion of United joining forces with American. Timing is key here, with the Iran-linked jet-fuel spike putting real pressure on margins and reviving doubts over which airlines can sustain their own growth. United trimmed its 2026 outlook on Tuesday; Delta has already scaled back expansion plans. Alaska Air dropped its full-year guidance altogether. Even if a ceasefire sticks, it could take “a few months” for jet-fuel supply and logistics to stabilize, according to Atmosphere Research Group’s Henry Harteveldt.
22 April 2026
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Why American Airlines Stock Is Falling Again as Fuel Shock Tests AAL’s 2026 Outlook

Why American Airlines Stock Is Falling Again as Fuel Shock Tests AAL’s 2026 Outlook

American Airlines Group Inc. shares pointed roughly 3% lower to $11.11 just ahead of the New York open, with investors dumping airline stocks vulnerable to rising fuel bills. Oil prices remained volatile after crude markets were rattled earlier this week. The latest selloff is hitting American at a rougher spot than Delta Air Lines or United Airlines, with less room to maneuver if fuel costs bite. American posted just $352 million in adjusted pretax profit for 2025 — a far cry from Delta’s $5 billion and United’s $4.6 billion. Now, analysts are watching for big U.S. airlines to possibly rethink their guidance ahead of an industry conference set for next week.
11 March 2026
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Breeze Airways Cancels Burbank–Redmond and Burbank–Eugene Routes Before Takeoff as Alaska Airlines Fills the Gap

Breeze Airways Cancels Burbank–Redmond and Burbank–Eugene Routes Before Takeoff as Alaska Airlines Fills the Gap

Travelers in Central Oregon and the southern Willamette Valley woke up this week to confirmation that Breeze Airways’ much‑touted nonstops from Hollywood Burbank Airport to Redmond and Eugene will not happen—at least not for now. Local public radio and regional outlets reported that airport officials in both Eugene and Redmond have been told the Breeze flights to Burbank, originally due to start in March 2026, are canceled before launch. KLCC+2opb+2
25 November 2025
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Alaska-Hawaiian Merger Takes Off: Single Operating Certificate and More

Alaska-Hawaiian Merger Takes Off: Single Operating Certificate and More

Behind the scenes, Alaska’s takeoff toward full integration will be mostly transparent to customers. Travel itineraries and loyalty points carry over automatically, and the Hawaiian brand on island‑only routes remains in place airlinegeeks.com. Flight numbers and booking codes have already switched: passengers who booked on HA numbers need do nothing – their flights are now AS flights beatofhawaii.com. Free Wi‑Fi via Starlink and an expanded network will be the tangible benefits in the cabin. As Alaska’s CEO put it, the goal is “one combined airline” in terms of systems, safety and service, without sacrificing the “warmth and grace” that loyal Hawaiian customers expect flightglobal.com beatofhawaii.com. The final “Hawaiian 866” flight will be remembered as a symbolic moment, but forward‑looking travelers will notice more nonstop destinations, seamless loyalty benefits and eventually the ability to book around‑the‑world trips using oneworld routes executivetraveller.com. With integration milestones like the SOC now achieved, analysts forecast that Alaska Air Group should begin capturing the promised merger benefits. Cost synergies are expected to kick in by year‑end prnewswire.com, supporting continued profit growth. In contrast, ongoing fuel volatility remains a headwind. Stock‑market watchers will be paying close attention to Alaska’s next earnings releases and forward guidance. Still, most
29 October 2025
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Airline Stocks Face Turbulence: JetBlue Crashes 41% and Experts Sound Alarm

Airline Stocks Face Turbulence: JetBlue Crashes 41% and Experts Sound Alarm

JetBlue’s stock has been battered recently. Despite raising its Q3 guidance in September, investors remain skeptical. The airline’s Jul–Sep earnings showed a loss of $0.16 per share marketbeat.com. JetBlue’s heavy debt load and sub‐1x price/sales make it vulnerable as yields soften. Credit and equity analysts are cautious: Weiss Ratings’ Oct 9 report gave JBLU a “sell” rating marketbeat.com. MarketBeat notes that 7 analysts now rate JBLU Hold and 5 rate Sell, yielding a consensus price target of just $5.28 marketbeat.com. JetBlue management insists conditions are improving. The company says it has largely overcome prior engine problems and expects “long-term growth” from 2026 as newer A320neo jets return to service flightglobal.com. It is also partnering with United on an interline deal to boost revenue. But in the near term, high operating costs and competition are weighing. As one analyst put it, the sector is in the “early-to-middle innings of a wholesale change” driven by new technology and shifting travel habits tipranks.com. JetBlue must show that its “JetForward” premium strategy can translate to profits. If not, many investors fear more downside – which explains the stock’s deep drawdown.
12 October 2025
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Stock Market Today

  • Business Information Services Stocks IRM, TRU, UCL Stand Out as Sector Ranks in Top 13%
    June 29, 2026, 1:53 PM EDT. The Zacks Business - Information Services industry is growing with demand up as remote work sticks around. Iron Mountain (IRM), TransUnion (TRU), and uCloudlink (UCL) are using digital transformation and data analytics to deliver products aimed at risk mitigation, cost reduction, and productivity improvement. Zacks ranks the group 33rd out of 245, putting it in the top 13%. Recent trends point to a mature market where revenues are lifted by tech adoption and new customer-focused tools. The group has lagged the wider Business Services space and S&P lately, but operational efficiency moves and data-led strategies are making the sector's main names stand out to some investors.
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