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NASDAQ:ALK 12 October 2025 - 28 May 2026

Hawaiian Airlines’ HA Code Is Gone as Alaska’s oneworld Push Hits Passenger Tickets

Hawaiian Airlines’ HA Code Is Gone as Alaska’s oneworld Push Hits Passenger Tickets

The HA code once used by Hawaiian Airlines has vanished from fresh customer-facing flight numbers, giving way to Alaska Airlines’ AS code. It’s the most concrete signal so far that Alaska Air Group is integrating Hawaiian under a single operating system. While the Hawaiian name isn’t going away as a brand, this shift is now plain to see—showing up on tickets, booking tools, and mobile apps.
United Airlines CEO Sidesteps American Airlines Merger Talk as Trump Opposes Deal, Signals Support for Spirit

United Airlines CEO Sidesteps American Airlines Merger Talk as Trump Opposes Deal, Signals Support for Spirit

Pressed on Wednesday about any interest in acquiring American Airlines, United Airlines CEO Scott Kirby deflected, sticking to his vision of building “a truly global airline that all US citizens can be proud of.” His comment did nothing to douse speculation over a potential merger, one day after President Donald Trump publicly criticized the notion of United joining forces with American.
Alaska-Hawaiian Merger Takes Off: Single Operating Certificate and More

Alaska-Hawaiian Merger Takes Off: Single Operating Certificate and More

Behind the scenes, Alaska’s takeoff toward full integration will be mostly transparent to customers. Travel itineraries and loyalty points carry over automatically, and the Hawaiian brand on island‑only routes remains in place airlinegeeks.com. Flight numbers and booking codes have already switched: passengers who booked on HA numbers need do nothing – their flights are now AS flights beatofhawaii.com. Free Wi‑Fi via Starlink and an expanded network will be the tangible benefits in the cabin. As Alaska’s CEO put it, the goal is “one combined airline” in terms of systems, safety and service, without sacrificing the “warmth and grace” that loyal Hawaiian customers expect flightglobal.com beatofhawaii.com. The final “Hawaiian 866” flight will be remembered as a symbolic moment, but forward‑looking travelers will notice more nonstop destinations, seamless loyalty benefits and eventually the ability to book around‑the‑world trips using oneworld routes executivetraveller.com.
Airline Stocks Face Turbulence: JetBlue Crashes 41% and Experts Sound Alarm

Airline Stocks Face Turbulence: JetBlue Crashes 41% and Experts Sound Alarm

JetBlue’s stock has been battered recently. Despite raising its Q3 guidance in September, investors remain skeptical. The airline’s Jul–Sep earnings showed a loss of $0.16 per share marketbeat.com. JetBlue’s heavy debt load and sub‐1x price/sales make it vulnerable as yields soften. Credit and equity analysts are cautious: Weiss Ratings’ Oct 9 report gave JBLU a “sell” rating marketbeat.com. MarketBeat notes that 7 analysts now rate JBLU Hold and 5 rate Sell, yielding a consensus price target of just $5.28 marketbeat.com.
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