New York, Jan 9, 2026, 13:36 EST — Regular session
- Signet Jewelers shares fell about 5% in afternoon trading, underperforming a firmer broader market.
- Pandora cut its 2025 sales growth forecast and pointed to weak U.S. holiday traffic.
- Investors are bracing for a clearer read on Signet’s holiday-quarter demand when it reports results in March.
Signet Jewelers Ltd shares fell 5.3% to $85.29 on Friday afternoon, after opening lower and sliding as far as $83.10. The stock last closed at $90.05.
The move matters because Signet sits in the middle of the U.S. holiday gifting season — the stretch that can make or break the year for jewelry sellers. A sour read-through from overseas didn’t help, and investors are quick to price in any wobble in discretionary spending.
Pandora rattled the space earlier on Friday when it cut its 2025 organic sales growth forecast to 6% from 7%-8% and blamed weaker U.S. holiday shopping. New CEO Berta de Pablos-Barbier said U.S. store traffic was lower than in past seasons and called consumer sentiment “the lowest in many years”; Pandora also flagged the impact of U.S. tariffs and a 161% rise in silver prices last year. 1
Macro signals were mixed. U.S. payrolls rose by 50,000 in December and the unemployment rate dipped to 4.4%, while the University of Michigan’s consumer sentiment index edged up to 54.0 in early January; survey director Joanne Hsu said households were still focused on “high prices and softening labor markets.” 2
Signet’s last update in early December set a cautious bar for the holiday quarter even as it posted stronger third-quarter results. The company forecast fourth-quarter same-store sales — sales at stores open at least a year, plus e-commerce — ranging from a 5% decline to a 0.5% increase, and projected full-year adjusted earnings per share of $8.43 to $9.59; CEO J.K. Symancyk said its “Grow Brand Love” strategy drove 3% same-store sales growth in the quarter, while finance chief Joan Hilson pointed to tariffs and higher gold costs and said the company was taking “a measured outlook” for the fourth quarter. 3
Technicians had been leaning more constructive on the stock earlier in the week. Investor’s Business Daily reported Signet’s Relative Strength rating moved into the 80s and flagged a consolidation pattern with a $110.20 buy point — levels that now look far away after Friday’s drop. 4
But there are a few moving parts. Pandora’s product mix and pricing differ, and Signet’s brands lean heavily on bridal and higher-ticket pieces where promotions can shift demand without showing up neatly in unit counts. The bigger risk for Signet is margin pressure if metal costs and tariffs bite while shoppers trade down and retailers chase traffic with discounts.
Investors’ next hard catalyst is Signet’s holiday-quarter results, expected March 18, according to Zacks. 5
