NEW YORK, Jan 9, 2026, 2:44 PM EST — Regular session
Coca-Cola (KO) shares rose 1.4% to $70.33 in afternoon trading on Friday, pushing back above the $70 mark as investors leaned into consumer-staples names. The stock traded between $69.11 and $70.41 in the session.
The move matters now because rate expectations are doing the work again. U.S. stocks pushed to a record high on Friday after a weaker jobs report, keeping the focus on whether the Federal Reserve can ease later this year without seeing inflation flare again. (Reuters)
Nonfarm payrolls — the monthly count of jobs added outside farming — rose by 50,000 in December, below a 60,000 forecast in a Reuters poll, while the unemployment rate dipped to 4.4%, the Labor Department reported. “All roads lead to the unemployment rate,” said Olu Sonola, head of U.S. economic research at Fitch Ratings, adding it should cool the Fed’s urgency to backstop a weakening labor market. (Reuters)
Coke’s gains tracked a firmer tape in defensive corners: the Consumer Staples Select Sector SPDR Fund was up about 0.9%, while PepsiCo shares added about 0.4% and Keurig Dr Pepper climbed about 1.4%.
The stock is extending a rebound from Thursday, when Coca-Cola rose 2.71% to close at $69.37, beating several packaged-food peers in a broad advance. (MarketWatch)
There’s still a caution note underneath the equity rally. A University of Michigan survey showed consumer sentiment ticked up to 54.0 from 52.9, but households remained fixated on inflation; “They continue to be focused primarily on kitchen table issues, like high prices and softening labor markets,” survey director Joanne Hsu said. (Reuters)
One risk for KO bulls is that the defensive bid fades quickly if the next inflation data force traders to rethink rate cuts. Markets are also braced for a Supreme Court decision that could reshape the outlook for President Donald Trump’s sweeping tariffs, with the court set to issue its next rulings on Jan. 14. (Reuters)
Next up: the U.S. Consumer Price Index report for December is due on Tuesday, Jan. 13 at 8:30 a.m. ET, followed by the Fed’s Jan. 27-28 policy meeting. Coca-Cola’s next quarterly results are expected around Feb. 10, according to Nasdaq’s earnings calendar. (Bureau of Labor Statistics)
