New York, January 10, 2026, 08:26 (EST) — Market closed
SoundHound AI, Inc. shares rose 6.7% to $11.75 at Friday’s close, after swinging between $11.15 and $12.31 in the session. About 39.3 million shares changed hands.
The move comes as investors sift through a burst of CES headlines and analyst reactions around “agentic” voice AI — systems meant to take actions, not just answer questions — in cars and on consumer devices. SoundHound this week pitched new voice-commerce features at CES and highlighted an automotive tie-up with TomTom.
DA Davidson cut its price target to $14 on Jan. 8 while keeping a Buy rating, after a CES event with SoundHound CEO Keyvan Mohajer and CFO Nitesh Sharan that included demos of the Amelia 7.3 platform, Investing.com reported. The brokerage said it had been too optimistic on near-term revenue growth as the company pushes into new revenue streams; StreetInsider attributed the move to DA Davidson analyst Gil Luria.
Oppenheimer analyst Brian Schwartz kept a Perform rating — broadly a market-like view — after the CES meeting and demos, calling SoundHound a “well run business,” according to Investing. The firm held the rating, citing valuation and what it called risks to sustaining profitable growth.
Cantor Fitzgerald reiterated an Overweight rating and a $15 price target after CES meetings, saying booth traffic ran about four times last year’s level based on management’s comments. Cantor said it turned “incrementally more positive” after hands-on demos and pointed to cross-selling and integration work with acquired customer bases.
On the charts, the stock ended Friday below its 50-day moving average of $12.04 and under its 200-day moving average of $13.48, MarketBeat reported. Traders will be watching whether it can reclaim the $12 area when Nasdaq reopens on Monday.
But the setup cuts both ways. If the company fails to convert CES interest into signed deals, or if margins lag while it scales new products, the stock can give ground quickly in a market that punishes expensive, unprofitable growth stories.
Next up is Tuesday’s U.S. consumer price index report for December, due at 8:30 a.m. ET, a release that often ripples through rate-sensitive tech shares. The next company catalyst is SoundHound’s quarterly results; the company has not confirmed a date, but MarketBeat’s calendar estimate points to Feb. 26.
