New York, January 10, 2026, 18:44 EST — Market closed
- Shares ended Friday at $6.20, gaining roughly 0.6%, after fluctuating between $6.15 and $6.50 during the session
- BigBear.ai teamed up with the Kraft Group and the New England Patriots to launch a supply-chain transparency initiative
- Investors are watching a Jan. 16 redemption of 2029 convertible notes alongside a stockholder meeting set for Jan. 22
Shares of BigBear.ai Holdings, Inc. (BBAI) ticked up Friday following news of a deal with the Kraft Group and the New England Patriots. The stock climbed roughly 0.6%, settling near $6.20.
Fresh customer news is crucial for a small, volatile AI contractor like BigBear.ai. Investors want proof the company can secure commercial contracts beyond its government-heavy portfolio, hoping the post-deal buzz translates into actual booked revenue rather than just pilot projects.
BigBear.ai faces a looming deadline in mid-January to redeem its 2029 convertible notes — a type of debt that investors can swap for stock. This move has the potential to shift the share count and impact trading dynamics.
BigBear.ai announced a deal with the Kraft Group’s International Forest Products LLC aimed at boosting supply-chain transparency. In a separate move, it inked a marketing agreement to become an official sponsor of the New England Patriots. COO Carl Napoletano described the initiative as “turning advanced AI into real-world operational advantage.” Kraft Group CIO Michael Israel emphasized a “deliberate approach” to evaluating how the tech can enhance operations. 1
On Friday, the stock exhibited its typical volatility. Prices fluctuated from $6.15 up to $6.50, while volume surged past the usual levels for a lightly covered small-cap.
BigBear.ai has expanded its reach after closing a $250 million cash acquisition of Ask Sage on Dec. 31. The deal brought on a generative AI platform designed for “secure AI deployment” in regulated sectors. CEO Kevin McAleenan called the move a step that “accelerates our vision” for mission-ready AI. According to the company, Ask Sage serves over 100,000 users across 16,000 government teams. 2
On Jan. 2, BigBear.ai announced it had issued a redemption notice for its 6% convertible senior secured notes due 2029, aiming to slash roughly $125 million in debt through conversions and redemption. The move could see the company issue about 38 million shares from those already reserved. BigBear.ai expects the total note-related debt to drop to around $17 million. 3
A separate filing detailed the process: noteholders have until 5 p.m. New York time on the second trading day before the Jan. 16 redemption deadline to submit for conversion. The conversion rate increases to 305.5254 shares per $1,000 principal for notes converted between Jan. 2 and Jan. 15. 4
The near-term outlook is mixed. The Kraft-Patriots deal was called an assessment phase, with no financial details revealed, so investors will focus on contract value and timing rather than branding. On the notes side, unexpected cash redemptions or a larger-than-anticipated increase in float could weigh on a stock that’s already driven by momentum.
Technically, traders are likely to watch the $6 mark closely following this week’s swings, while $6.50 stands out as the next hurdle after Friday’s peak.
Macro factors might weigh in. The Labor Department will release December’s consumer price index Tuesday, Jan. 13, at 8:30 a.m. ET, with the producer price index due Wednesday, Jan. 14. These reports tend to rattle high-beta tech stocks and small-caps. 5
BigBear.ai will hold a reconvened special stockholders meeting on Jan. 22 at 3 p.m. ET. Ahead of that, traders will zero in on Jan. 16 for updates on the 2029 note conversions and the shares issued as a result. 6
