New York, Jan 11, 2026, 07:40 EST — Market closed
- Snap shares closed Friday in the red, entering the new week under pressure
- This week’s full slate of inflation reports and early earnings could sway risk appetite for ad-driven tech stocks
- With earnings season underway, traders are closely monitoring rates alongside signals from advertising demand
Snap Inc shares slipped 2.26% on Friday, closing at $8.21 after starting the day at $8.47. The previous session had wrapped up with the stock at $8.40. 1
Snap is seen as a high-beta stock, prone to bigger swings than the broader market when investors rotate between risk-on and risk-off moves. With new macro data due next week, rate expectations could shift sharply, rattling valuations for growth and internet names alike.
The S&P 500 closed at a new record high on Friday, with the Nasdaq climbing 0.82% and the Dow up 0.48%. This came despite a weaker-than-expected U.S. jobs report, which barely shifted expectations for Federal Reserve rate cuts later this year. “Investors are getting granular and picking the winners and losers,” said Zachary Hill, head of portfolio management at Horizon Investments. 2
Snap moved the opposite way. About 39.7 million shares were traded during the session, according to consolidated trade data.
Snap knows this routine well. The bulk of its revenue comes from advertising, a sector that can shift rapidly as marketers tighten budgets or rivals scramble for ad spend.
That sensitivity kicks in both during major macro events and company-specific news. Rising yields often push investors to shy away from stocks valued more for future growth than immediate cash flow.
Competitive pressure is also a factor. Snap competes for ad dollars in the same broad market as giants like Meta Platforms and Alphabet. Investors frequently watch for clues on ad pricing, demand, and the behavior of smaller advertisers.
Looking ahead, the Fed’s Jan. 27-28 meeting stands as the next key policy event. Investors will be watching closely for how officials describe inflation trends and their outlook on interest rates. 3
The week opens with a straightforward question: is inflation stubborn once more? A hotter inflation report tends to push Treasury yields higher and weigh on high-growth stocks, while a cooler number can lift the sector — though it won’t solve Snap’s unique problems.
Tuesday’s early highlight comes with the Labor Department set to release the December consumer price index, a crucial inflation indicator, at 8:30 a.m. ET. 4
