New York, Jan 11, 2026, 19:17 EST — The market has closed.
- Snap dropped roughly 2% on Friday, marking its third straight session of losses.
- CEO Evan Spiegel revealed sales made through a pre-arranged plan in a recent filing.
- Tuesday’s U.S. inflation report and a rumored early-February earnings announcement are the next key events to watch.
Snap Inc shares (SNAP.N) enter Monday’s trading down, after slipping 2.3% on Friday to settle at $8.21. The stock dipped to $8.18 during that session.
Snap now trades close to the bottom of its 52-week range, which spans from $6.90 to $13.28—a zone where even minor changes in sentiment can pack a punch. 1
It’s not all Snap this week. Tuesday at 8:30 a.m. ET brings the U.S. consumer price index for December, a key data point that could shake up rate forecasts—and with them, tech valuations. 2
Snap slid on Friday even as the broader market gained ground, with the Nasdaq climbing 0.81% and the Dow rising 0.48%. That left Snap trailing behind the big tech names. According to MarketWatch data, its closing price was roughly 38% below its 52-week peak. 3
A filing last week revealed that Chief Executive Evan Spiegel sold 1,220,165 shares on Jan. 5 at a weighted average price of $8.25. These transactions were made under a Rule 10b5-1 plan, a pre-set trading arrangement. The same filing also showed a gift of 364,078 shares. 4
Snapchat spotlighted its Middle East creator push over the weekend. The company rolled out a Snap Accelerator Program and ran more than 20 sessions and workshops during Dubai’s 1 Billion Followers Summit, which took place Jan. 9–11. 5
Antoine Challita, Snap’s UAE country head for MENA, said the initiative focuses on helping creators “grow responsibly” and create “sustainable opportunity on Snapchat.” 5
For investors, it all comes down to money. Snap’s ad business reacts sharply to any signs of budget cuts or a pickup in digital spending, while signals from larger platforms can move the entire sector.
At these levels, the stock can’t afford much slip. Any hotter inflation data, rising yields, or a wary outlook on advertising might push the shares down again, turning eyes back to that $6.90 52-week low.
Snap’s next earnings report is the upcoming company-level event to watch. According to Wall Street Horizon, it’s tentatively scheduled for Tuesday, Feb. 3, after markets close, following the company’s usual reporting timeline.
