New York, January 13, 2026, 09:53 EST — Regular session
- Apple shares barely moved following the launch of its new Creator Studio subscription bundle.
- Investors are digesting Apple’s growing focus on services, coupled with a multi-year AI deal with Google aimed at boosting Siri.
- Attention turns to Apple’s Jan. 29 earnings, seeking clarity on iPhone sales and the schedule for its AI rollout.
Apple Inc shares edged down in early Tuesday trading following the launch of “Apple Creator Studio,” a new subscription package targeting creators with AI-enhanced tools across its apps. The stock slipped roughly 0.1% to $260.05, after finishing Monday at $260.25. Reuters
Timing is crucial for Apple investors. The company aims to prove that fresh software features and subscription services can sustain revenue growth despite fluctuating hardware demand.
The news arrives as the market zeroes in on Apple’s AI ambitions. Some investors have been holding out for a clearer payoff from Apple’s “Apple Intelligence” initiative, hoping Siri will finally show a noticeable upgrade.
Apple’s website presents Creator Studio as a bundled package combining Final Cut Pro, Logic Pro, and Pixelmator Pro. It also adds premium content and fresh AI features to apps like Keynote, Pages, Numbers, and Freeform. The subscription is priced at $12.99 monthly or $129 annually.
Apple’s new services rollout comes after a multi-year deal to build its next-gen Apple Foundation Models on Google’s Gemini platform, with an updated Siri expected later this year. Parth Talsania, CEO of Equisights Research, said this move “shifts OpenAI into a more supporting role,” reserving ChatGPT for complex, opt-in questions. Meanwhile, Tesla CEO Elon Musk criticized what he called an “unreasonable concentration of power.” Reuters
Alphabet’s AI deal pushed its market value past $4 trillion briefly on Monday, as enthusiasm for Google’s AI efforts grew. The surge, together with the partnership with Apple, boosted interest in megacap stocks heading into the week.
New industry figures highlight why Apple is pushing beyond just iPhone unit sales. Counterpoint Research reported a 2% rise in global smartphone shipments for 2025, with Apple grabbing a 20% market share. However, the firm also warned of a weaker 2026 forecast due to chip shortages and climbing component costs.
Macro factors didn’t slow things down Tuesday morning. U.S. consumer prices climbed 0.3% in December, with core CPI — excluding food and energy — up 0.2%, according to the latest data. Major U.S. indexes kicked off the day close to record highs.
Yet the upside isn’t without risks. A closer Apple-Google partnership could trigger tougher regulatory probes and ramp up privacy concerns. Any delay in Siri’s rollout would try investors’ patience once more. On top of that, softness in the handset market or rising component prices could weigh on the segment many still see as Apple’s cornerstone.
Next on the docket: Creator Studio will hit the App Store on Jan. 28. Then, on Thursday, Jan. 29, Apple will release its fiscal first-quarter earnings, with a conference call scheduled for 5 p.m. ET.
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