New York, Jan 13, 2026, 4:04 PM EST — After-hours
- After hours, Apple shares slipped roughly 0.25% to $259.61.
- Apple revealed “Apple Creator Studio,” a creative software bundle priced at $12.99 per month, with a launch scheduled for Jan. 28.
- Investors are digesting Apple’s multi-year pact with Google’s Gemini as they prepare for Apple’s earnings report on Jan. 29.
Apple (AAPL.O) shares dipped Tuesday following the launch of “Apple Creator Studio,” a new subscription bundle that combines creative software with fresh AI features across its apps. The move marks a ramp-up in the company’s push into paid services. 1
The stock last dipped 0.25% to $259.61, moving within a range of $258.23 to $261.77 throughout the session.
Why it matters now: Apple’s growth has increasingly relied on recurring revenue amid slowing hardware sales, while investors push for tangible AI-driven upgrades that boost actual sales, not just generate buzz.
The Creator Studio rollout adds a new angle to the debate, coinciding with Apple’s recent tie-up with Google—an alliance investors see as a fast track to delivering a smarter Siri.
Apple and Google announced that Apple’s next-generation “Foundation Models” will leverage Google’s Gemini models and cloud infrastructure, targeting new Apple Intelligence features like a “more personalized Siri” set to arrive this year. They confirmed Apple Intelligence will keep operating on Apple devices and Apple’s Private Cloud Compute, maintaining strict privacy safeguards. 2
Certain analysts viewed the development positively. Daniel Ives from Wedbush described it as a “major validation moment” for Google and a “steppingstone” for Apple, maintaining his outperform rating and $350 price target. Meanwhile, BofA’s Wamsi Mohan stuck to a buy rating with a $325 target, according to a research roundup. 3
Alphabet’s AI story has been driving its momentum lately. On Monday, the company briefly touched a $4 trillion valuation after announcing a multi-year agreement to base Apple’s next-gen AI models on its Gemini platform. 4
Investors are gearing up for the peak of earnings season, anticipating widespread profit gains. Technology remains in focus, largely fueled by ongoing AI investments. 5
But two clear challenges remain. Creator Studio must boost sales without eating into standalone app revenue, and Apple still faces the task of delivering the Siri overhaul on time — while clarifying how reliance on Google impacts costs, control, and regulatory issues.
Coming soon: the Creator Studio subscription will roll out on Jan. 28. Apple is set to release earnings the day after, on Jan. 29. Investors are looking for updates on services growth and the Siri roadmap. 6
