New York, Jan 14, 2026, 04:47 EST — Premarket
- Strategy shares jumped roughly 2.5% in premarket action, building on Tuesday’s gains.
- A regulatory filing revealed the company purchased 13,627 bitcoin, spending roughly $1.25 billion, with the acquisition financed through share sales.
- A director reported buying $779,395 worth of common stock, marking their first filing in the last 12 months.
Strategy Inc shares climbed roughly 2.5% in Wednesday’s premarket session, following the company’s announcement of a sizable bitcoin acquisition and a boost in the cryptocurrency’s value overnight. Source: 1
The moves matter because Strategy’s stock acts as a high-beta stand-in for bitcoin, frequently swinging more sharply than the cryptocurrency itself as investors balance fresh buying against dilution from equity issuance.
As U.S. cash trading hours near, all eyes are on whether bitcoin’s recent surge can hold and if Strategy’s share-sale pipeline keeps running.
In a Jan. 12 filing, Strategy revealed it acquired 13,627 bitcoin between Jan. 5 and Jan. 11, shelling out roughly $1.247 billion in total. The average price per coin, fees included, came to $91,519. The company’s total bitcoin stash now stands at 687,410, with an overall average purchase price of $75,353. Source: 2
The filing revealed that Strategy offloaded 6,827,695 Class A shares via its at-the-market (ATM) program, which allows gradual stock sales into the open market, generating net proceeds of $1.13 billion. Additionally, it sold 1,192,262 shares of its variable-rate preferred (STRC), bringing in $119.1 million in net proceeds.
On Tuesday, the strategy closed up 6.6% at $172.99. Bitcoin, meanwhile, last traded about 3% higher, near $94,967.
Nasdaq revealed that director Carl J. Rickertsen picked up 5,000 shares of Strategy on Monday, paying $155.88 apiece. The total haul came to about $779,395. Source: 3
Analyst opinions remain divided. Bulls highlight Strategy’s setup as a way to gain leveraged bitcoin exposure. Others point to the funding costs and warn that the stock’s premium can vanish fast if crypto takes a hit.
But the risk goes both ways. If bitcoin drops, the stock can plunge quickly. Plus, frequent share issuance can drag on per-share value, even as headline holdings climb.
Investors will be watching bitcoin’s moves during the U.S. trading session, as well as any new purchase or financing news from Strategy. Strategy is slated to release its earnings report around Feb. 4, per Zacks. Source: 4
