New York, Jan 14, 2026, 05:06 EST — Premarket
- Adobe shares dropped 5.4% in the previous session, hit by new competitive concerns and a bearish analyst downgrade.
- Apple announced its Creator Studio subscription will debut on Jan. 28, priced at $12.99 a month, offering a bundle of several pro creative apps.
- Oppenheimer downgraded Adobe to “market perform,” citing expected tougher growth conditions for software in 2026.
Shares of Adobe Inc fell 5.4%, ending Tuesday at $309.93, putting pressure on the Photoshop creator ahead of Wednesday’s U.S. trading session.
Apple’s move to dive deeper into paid creative software — priced well below Adobe’s flagship bundle — triggered the latest buzz, coming as investors grow skeptical about the revenue AI features will actually generate this year.
This matters now because the market is viewing creative software less as a toll road and more as a battleground. That change has pushed more analysts into the fray, and price targets are sliding in the wrong direction.
On Tuesday, Apple introduced Apple Creator Studio, a new subscription offering at $12.99 per month or $129 annually. The bundle includes Final Cut Pro, Logic Pro, and Pixelmator Pro for Mac and iPad, now enhanced with AI-driven features in its productivity apps. Apple plans to launch the subscription on Jan. 28, the company confirmed. (Investing)
Apple services chief Eddy Cue described the bundle as a way to deliver “a powerful collection of creative apps” that’s both “flexible and accessible,” according to comments shared with the announcement. (The Verge)
Oppenheimer cut Adobe’s rating to “market perform” from “outperform,” describing the stock as “cheap” but flagging a “challenging” 2026 outlook for software applications. The firm noted that Adobe’s anticipated AI-driven growth in digital media “did not play out as we expected,” suggesting this could cap gains in the near term. (Investing.com Australia)
A key concern centers on the business model. Adobe and many SaaS companies sell “seats” — fixed user licenses — while AI tools tend to use usage-based pricing, charging customers based on consumption. Oppenheimer noted that generative AI “is increasing the velocity of content creation while lowering price and subscriber growth,” highlighting growing competition from rivals offering creative tools without needing an Adobe license. (Investopedia)
Adobe has been pushing Firefly and other generative AI tools throughout Creative Cloud, aiming to stay ahead. In December, it projected fiscal 2026 revenue between $25.90 billion and $26.10 billion, with adjusted earnings per share expected to hit $23.30 to $23.50. (Reuters)
Traders will be watching Adobe’s own update next. The company has its Q1 fiscal 2026 earnings call scheduled for March 12, according to its investor calendar. (Adobe)
But there’s a catch. Apple’s bundle lives within its own hardware ecosystem, while Adobe remains king in many pro workflows across different platforms — which could cushion any immediate subscription losses. Another angle: Adobe’s path to AI monetization is more defined, and the recent downgrades feel abrupt.
In the short term, expect the tape to react to early hints of customer attrition, pricing shifts, and initial buzz around Apple’s Jan. 28 launch — followed closely by the March 12 Adobe earnings call.
