New York, Jan 14, 2026, 10:27 EST
- Strategy shares jumped roughly 6.5% in early trading, following a bitcoin surge of nearly 5%.
- A director purchased 5,000 shares through an open-market transaction, as revealed in an SEC filing.
- Strategy revealed it picked up 13,627 bitcoin last week, financing the purchase by selling shares.
Shares of Strategy Inc rose Wednesday, buoyed by bitcoin’s surge near $97,000 and an unusual insider purchase paired with the company’s fresh crypto buys funded by debt and equity. Formerly MicroStrategy, the stock climbed roughly 6.5% to $184.30 by 10:27 a.m. EST. Bitcoin jumped about 4.9% to $96,858, while Coinbase, a key crypto player, added close to 2%.
This shift counts because Strategy now behaves less like a traditional software company and more like a high-stakes bitcoin play. When bitcoin prices fluctuate, the stock tends to move even more sharply—partly due to the company funding its purchases by issuing more shares.
That dynamic is back in play this week: bitcoin’s rebound has lifted crypto-linked stocks, while traders keep a close eye on Washington. There, a push to overhaul market structure could change how digital assets are regulated and traded across the U.S.
Director Carl Rickertsen picked up 5,000 shares on Jan. 12, paying a weighted average of $155.879 each, per a Form 4 filing. The document noted the shares came through several trades clustered tightly in price. Post-purchase, Rickertsen held 5,000 shares total. 1
Strategy revealed on Monday it acquired 13,627 bitcoin from Jan. 5 to Jan. 11, spending a total of $1.2471 billion. The average price per coin, fees included, came to $91,519. As of Jan. 11, the company held 687,410 bitcoin, bought for $51.80 billion at an average cost of $75,353 each. The recent purchases were funded by selling common stock and a preferred share class through an at-the-market program, which lets a company sell shares gradually. 2
This week, U.S. senators rolled out draft legislation to clarify when crypto tokens are securities versus commodities, while boosting the Commodity Futures Trading Commission’s oversight of spot crypto markets. “What is threatening progress is not a lack of policymaker engagement,” said Blockchain Association CEO Summer Mersinger, pointing fingers at pressure from “Big Banks.” Digital Chamber CEO Cody Carbone called the move “encouraging” as the regulatory process advances. 3
The rally carries some baggage. Over the past year, Strategy’s stock took a hit as the market premium investors once gave the company as a bitcoin proxy has shrunk considerably. Even after this week’s rebound, shares remain well below last summer’s peaks, Barron’s reported. 4
The setup can reverse quickly. If bitcoin loses its gains, Strategy’s equity could take a sharp hit. The company’s funding relies heavily on ongoing access to capital markets — issuing shares risks diluting current investors, and preferred dividends plus other obligations still demand cash tied to a volatile asset.
Other crypto-linked stocks like Coinbase tend to track each other on days like this. But Strategy is on a different level: it’s basically running a rolling bitcoin-buy program wrapped in a public company, with investors valuing both the coin itself and the firm’s knack for securing funds to keep buying more.
Traders will probably watch bitcoin closely, while also tracking new filings for additional buys, share issuances, or any hints that the market’s appetite for funding the next round is fading.
